It is no secret that Barbara Todaro is not just one of my favorite people in the Rain, but also in the world. She hasn't been as active as she used to be which leads me to one of my new rules of reblog. Pretty much anytime she posts, I will reblog it for a couple of reasons. First and foremost, all of her advice is very worthwhile. Secondly, I really like that gal, haha.
It's been a significant amount of time since I've written a blog post. I've been thinking about the word "Risk." Writing this post is Risky Business. If I didn't "step up" and make the decision to jump in, I'd be the queen of commenting with nothing more to contribute.
In thinking back to when I was active, I think about all the risks I took. Risk is a word that every real estate agent understands starting from day one. We take risks every day. Every real estate agent starts from the beginning and works his/her way up as far as that agent is capable of climbing. In order to do that, it takes risk.
Marketing is risky business!! It’s not free. Anytime a real estate agent spends money, that real estate agent is taking a risk. We can research the method we will be investing in; and search for the results of how others have used the method; but it’s still a risk. Nothing is guaranteed.
If everyone was willing to take the risks that some of the highly productive agents have taken, everyone would have a chance to become a “highly productive agent.” This is the one factor that will always separate the “women from the girls.”
Most agents spend very conservatively, and it’s one small degree of spending at a time. There are large gaps within the spending time frames. There are many inconsistencies in the marketing pattern.
We all talk about the risk involved with having a career in real estate, but how many have actually experienced that risk? There are ways to diffuse that risk to a certain degree. One common method is by selling space to others in related fields such as mortgage brokers, home inspectors and those in the trades. Springtime is a great time to partner with a landscaper; and early winter is the perfect time to ask a plowing service to partner with you for a MASS MAILING.
By using other people’s money, your risk can be reduced. Not enough real estate agents take advantage of that concept of sharing the expense to get off the ground running.
This is a business with high risk and spending money is a game that each of us will learn to play. Some will play better others. A select few will pull all of the stops and go for it. The risk is great for them, but the results can be overwhelming. That’s what I call making a “score.”
Barbara Todaro, Great Grandmother to Aiden, Gianni and Caleb
Todaro Team - Retired
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