The Zoom Expert presenter for our Tuesday Zoom Meeting Ken Jones was enlightening! I decided before his presentation to listen to a podcast from his “The Ken Jones Real Estate Show.” I listened to Closing the Sale starts at Hello which was a spirited, interesting and informative podcast. I was surprised he hates the term closing! What..I love closings..but I learned he doesn’t like how it’s used because it tends to refer to the end of a transaction. He is right closing doesn’t mean the end ….it means the process of finding people who are willing to sell or buy and qualifying them along the way. Speaking in a non-threatening way with a step by step process….boom you have the business!
I can see why others find his continuing sales approach leads to finding decision makers. My take away is a new way to look at the term closing, it’s not the final event it’s a process that leads someone to make a final decision to sell or buy. I subscribed to his podcast and plan on listening to others because I feel he offers something of value.
After learning about the podcasts Ken creates I was open to learning the nuts and bolts of how to produce a podcast. The presentation was on the set-up, hosting and equipment needed to produce a podcast. It was all fascinating.
He offered so many tips from posting on the same day each week (wouldn’t have thought that mattered) and always have pre-recorded podcasts ready to go so you don’t miss a week. Having good content and offering something of interest to your target audience is vital if you expect listeners to come back for more.
Ken explained that good clear sound with no distortion is critical. He suggested never use your laptop mic. I was amazed there were so many different types of microphones. Ken uses a Electro-Voice RE-320 microphone that he mounts on a suspended shock absorber but he showed us other good quality products in different price ranges.
Recording software is another important aspect when determining what is needed to record podcasts as well as finding a company to host your podcast. There is a lot to consider in producing a podcast. Do you want to make the financial investment (ranging from $380 - $900 and beyond) and time commitment? Consistency in recording, knowing your audience and providing good content is what will make your podcasts successful.
Thank you Ken for an excellent presentation! I feel it’s not a commitment I will pursue but I have a better understanding of what is involved in producing a podcast and have respect for those who choose to explore this avenue.
If you haven’t attended a ActiveRain Weekly ZOOM Meeting in the past please make an effort to participate.
We are so fortunate to have such talented members in ActiveRain willing to share their expertise. Knowledge is power and where else can you learn so much on one site!
Look for George Souto's post on our Zoom upcoming Tuesday meeting (January 19) at 12 pm EST. Thank You Debe Maxwell, CRS for your leadership in making this weekly event happen! If you are new to ActiveRain please put this date and time on your calender, it's a must.