Savvy Marketing: The Concept of Momentum!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

Momentum is the capacity for progressive development. In your luxury or other niche in your real estate marketing practice, momentum it is the power to increase the flow of business at an ever-growing pace.

 

It is related to the domino effect.  Instead of dominoes, we chose a picture of home shaped dominoes to illustrate the momentum effect.

 

The sensation of momentum can be exhilarating. However, it is the feeling of control over the volume of business you attract that feels the best. How can you achieve this control? 

 

1.  Alignment and Focus

Personal alignment occurs when you want something and you are clear about why you want it. You are also clear that you are setting out to achieve your goal for your own sake and not to please others.

 

In a team situation, defining each team members goals and how them fit is of utmost importance. Team alignment occurs when there is a mutuality of interests, i.e., when the goal serves the self-interest of each team member.

 

When there is alignment  and single-minded focus your goals become magnets that pull you toward accomplishment which is the sensation of forward  movement and momentum.

 

Think of the alignment of all the parts it takes to launch a rocket into space. This has to do with the readiness to act of all the people involved on two coasts including the astronauts in the vehicle to be launched.  And the weather has to also cooperate!

 

2.  Inspiration vs. Motivation

You know you are aligned when you are inspired to take action, when the very thought of taking action thrills you. If you feel like you need to motivate yourself to achieve your goal you are not aligned. Gaining and sustaining momentum can be gut-wrenching if you are trying to motivate yourself in the absence of inspired action.

 

3.  Pride of Ownership vs. Accountability

If you feel like you need to hold yourself accountable for your goal you are not aligned. When you have pride of ownership you naturally want to take care of your enterprise and consistently keep it in good condition which adds to the momentum of your success.

 

The combination of personal and team alignment, inspired action and pride of ownership is the mindset that gives you access to momentum, (or the domino effect). This is the power to steadily increase the flow of business in your luxury or any other niche real estate marketing practice.   

 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

CALL US FOR A COMPLIMENTARY CONSULTATION TO ASSESS YOUR BUSINESS DEVELOPMENT NEEDS. WE ARE HERE TO HELP YOU CREATE BUZZ!

—Ron & Alexandra Seigel, Managing Partners

805.770.1129

Click Here to Email Us

 

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Joe Jackson 01/19/2021 07:14 AM
Topic:
Real Estate Sales and Marketing
Groups:
Luxury Home Marketing
Luxury Real Estate
LuxuryRealEstate.com Network For ActiveRain Members

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Rainmaker
2,043,155
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Building up speed like a flywheel's momentum to create the horsepower to keep moving in the right direction. Real estate rides on a business chassis and has peaks and valleys. Fire in your belly to get up and can't wait to get to work in any market is discipline that gets rewarded Ron and Alexandra Seigel ! Congratulations on feature post that gets us thinking about the process.

Jan 20, 2021 03:45 AM #28
Rainer
641,120
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for posting, Ron Alexandra!

Momentum is the capacity for progressive development. In your luxury or other niche in your real estate marketing practice, momentum it is the power to increase the flow of business at an ever-growing pace.

Jan 20, 2021 03:47 AM #29
Rainmaker
3,259,536
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Momentum is such a powerful force and definitely leads to success with many things in our world.

Jan 20, 2021 04:09 AM #30
Rainmaker
1,724,088
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

These are all important points - Having a goal which is something YOU want creates motivation which creates action, pride of ownership and success.

Jan 20, 2021 05:10 AM #31
Rainmaker
4,090,484
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Ron and Alexandra Seigel ,

Excellent post, really makes us think....gaining momentum or traction is so important in so many areas of our lives. I just took three listings and going on another appointment today....the fire is building!

Jan 20, 2021 08:54 AM #32
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard CRS GRI ABR I love moments like you described.  When we in commercial real estate we dominated 3-5 streets with our signs.  It was so much fun...A

Jan 20, 2021 09:35 AM #33
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kat Palmiotti It is how we set up our clients.  In one case our client has zero listing, and she did this and ended our with over 90 million in listings, and sold in a short season 65 million...and the story continues 10 years later...A

Jan 20, 2021 09:36 AM #34
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England Your best person, Elon Musk did just that.  The latest story I heard about him is that one of our state reps tweeted him the F Bomb for insisting on reopening his factory in Freemont with the proviso that his workers could come back if they wanted to, and if they got sick he would take care of their medical bills..  He replied "Noted!"  Now, he has moved out of CA and has set up a special company in TX to help those wanting to move out of CA, and he let that gal know he did that via TWEET.  She certainly built a negative momentum for CA...A

Jan 20, 2021 09:40 AM #35
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sham Reddy CRS Thank you for your comment, I am so happy you piped in on this post. 

Jan 20, 2021 09:41 AM #36
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Andrew Mooers | 207.532.6573 wonderful description, you always have a great way with words, Happy Wednesday.  A

Jan 20, 2021 09:42 AM #37
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray I am so happy to hear that.  One just has to keep the fires going...Happy Wednesday, A

Jan 20, 2021 09:43 AM #38
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Laura Cerrano perfectly said, and it is so wonderful to hear from you.  Happy Wednesday. A

Jan 20, 2021 09:44 AM #39
Rainmaker
3,532,515
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved this post Alexandra, I had to smile there are so many people not aligned in this profession, when I put a property in Escrow and or sell a property I am already trying to replace it with another listing like to carry 18-20 listings all the time, Endre

Jan 20, 2021 04:31 PM #40
Ambassador
2,167,756
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I especially love the second paragraph about inspiration and motivation. Boy is that a true one. 

Jan 21, 2021 08:15 AM #41
Rainer
249,300
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Great post Ron and Alexandra Seigel! I especially loved this... When there is alignment and single-minded focus your goals become magnets that pull you toward accomplishment which is the sensation of forward movement and momentum.

Jan 21, 2021 10:26 AM #42
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. good for you for having so many listings at a time.  I remember having every new development on Melrose Avenue!  It is the way to work.  A

Jan 25, 2021 06:10 AM #43
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD you know how we feel about motivation, it only lasts so long. A

Jan 25, 2021 06:11 AM #44
Rainmaker
5,221,777
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Greg Mona Thank you for your kind words.  We like working this way.  Happy Monday.  A

Jan 25, 2021 06:12 AM #45
Rainmaker
602,798
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Stayin focused is especially important as it's easy to get distracted and procrastinate

 

Jan 25, 2021 09:06 AM #46
Rainmaker
1,049,153
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent post. Couldn't agree more. Being inspired vs. motivated.... Excellent featured post!

Jan 26, 2021 08:53 AM #47
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