Savvy Marketing: The Concept of Momentum!

Momentum is the capacity for progressive development. In your luxury or other niche in your real estate marketing practice, momentum it is the power to increase the flow of business at an ever-growing pace.

It is related to the domino effect.  Instead of dominoes, we chose a picture of home shaped dominoes to illustrate the momentum effect.

The sensation of momentum can be exhilarating. However, it is the feeling of control over the volume of business you attract that feels the best. How can you achieve this control? 

1.  Alignment and Focus

Personal alignment occurs when you want something and you are clear about why you want it. You are also clear that you are setting out to achieve your goal for your own sake and not to please others.

In a team situation, defining each team members goals and how them fit is of utmost importance. Team alignment occurs when there is a mutuality of interests, i.e., when the goal serves the self-interest of each team member.

When there is alignment  and single-minded focus your goals become magnets that pull you toward accomplishment which is the sensation of forward  movement and momentum.

Think of the alignment of all the parts it takes to launch a rocket into space. This has to do with the readiness to act of all the people involved on two coasts including the astronauts in the vehicle to be launched.  And the weather has to also cooperate!

2.  Inspiration vs. Motivation

You know you are aligned when you are inspired to take action, when the very thought of taking action thrills you. If you feel like you need to motivate yourself to achieve your goal you are not aligned. Gaining and sustaining momentum can be gut-wrenching if you are trying to motivate yourself in the absence of inspired action.

3.  Pride of Ownership vs. Accountability

If you feel like you need to hold yourself accountable for your goal you are not aligned. When you have pride of ownership you naturally want to take care of your enterprise and consistently keep it in good condition which adds to the momentum of your success.

The combination of personal and team alignment, inspired action and pride of ownership is the mindset that gives you access to momentum, (or the domino effect). This is the power to steadily increase the flow of business in your luxury or any other niche real estate marketing practice.