I'm thinking back to the past days of leading a team, and that team focused on listings. I marketed for listings more than any agent in the entire area. We were visible and well branded. Our phones rang, and I answered them. Not every call was from a seller who was going to sell.
Many of the calls were asking for a free market analysis because they were curious as to what their home was worth. Does a real estate agent ever decline that request? NEVER!!!
Many situations in life do not happen immediately. Many homeowners do not want to be hassled by real estate agents' follow up calls. Homeowners may be on the fence with whether or not to move. Homeowners may want to be secretive about the details of an early divorce, and they may just need to know what they’re dealing with for equity. The list goes on.
We are in a business where it’s rare to have immediate gratification. Yet, there are agents who exhibit an unprofessional response to a commonly presented request. I can’t count the number of times the homeowner would preface the request for a Market Analysis with the statement “I’m not selling, but….and my team members "jumped" at that request.
We handled every situation as if the listing would be forthcoming. We responded quickly, professionally and with our standard protocol that we provided to transferees who were ready to move. No one knows the true motivation of the initial call for a Market Analysis, until the homeowner is ready to share it. If the homeowner never sells, they know people. This is a people business, and referrals will flow your way if the presentation is impressive.
Our mentality on every Market Analysis call was that we would have the opportunity to meet another homeowner, and we did our very best to present ourselves as professional, without any pressure to the homeowner to list.
We were there to assist them with whatever they needed, at that moment. Saying “NO” would have been a quick death for any real estate agent, and the stories of negative actions spread quickly. I've heard stories of agents doing a drive-by and providing a Brokers Price Opinion rather than a complete Market Analysis.
Some agents never learn!!!