Get Your Feet Off The Desk And Do Your Job Or Someone Else Will !!

Services for Real Estate Pros with RE/MAX Executive Realty - Retired 104763


I'm thinking back to the past days of leading a team, and that team focused on listings. I marketed for listings more than any agent in the entire area. We were visible and well branded. Our phones rang, and I  answered them. Not every call was from a seller who was going to sell.


Many of the calls were asking for a free market analysis because they were curious as to what their home was worth. Does a real estate agent ever decline that request? NEVER!!!


Many situations in life do not happen immediately.  Many homeowners do not want to be hassled by real estate agents' follow up calls. Homeowners may be on the fence with whether or not to move. Homeowners may want to be secretive about the details of an early divorce, and they may just need to know what they’re dealing with for equity.  The list goes on. 


We are in a business where it’s rare to have immediate gratification.  Yet, there are agents who exhibit an unprofessional response to a commonly presented request.  I can’t count the number of times the homeowner would preface the request for a Market Analysis with the statement “I’m not selling, but….and my team members "jumped" at that request. 


We handled every situation as if the listing would be forthcoming.  We responded quickly, professionally and with our standard protocol that we provided to transferees who were ready to move.  No one knows the true motivation of the initial call for a Market Analysis, until the homeowner is ready to share it.  If the homeowner never sells, they know people.  This is a people business, and referrals will flow your way if the presentation is impressive. 


Our mentality on every Market Analysis call was that we would have the opportunity to meet another homeowner, and we did our very best to present ourselves as professional, without any pressure to the homeowner to list. 


We were there to assist them with whatever they needed, at that moment. Saying “NO” would have been a quick death for any real estate agent, and the stories of negative actions spread quickly.  I've heard stories of agents doing a drive-by and providing a Brokers Price Opinion rather than a complete Market Analysis.

Some agents never learn!!!

Posted by



Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Comments (33)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - I actually remember seeing someone in a real estate office with his feet up on his desk.  There were other indications that "this" was not the right place for me.  Oh, those subtle  and not-so-subtle signs.  People are "watching".  

Jan 23, 2021 08:04 AM
Barbara Todaro

in the first office I was asked to manage, on my first day, there were two male agents who were tossing a tennis ball to each other!!!   THAT WAS THE BEGINNING OF MY CLEANING HOUSE!!!!  that day.... I introduced myself first....

Jan 24, 2021 03:34 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I once asked a local agent for a price opinion on our house. She sent me a computer print-out with a hodge-podge of comparables whose only resemblane to our house was either acreage or square footage. Dumb.

Meanwhile - I've seen agents advertise that they'll do a market analysis AFTER the homeowner signs the listing. What??

Jan 23, 2021 11:05 AM
Barbara Todaro

I've never heard that one before.... sign first, and we'll talk!!!

Jan 24, 2021 03:35 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- spot on- You have to treat every call/email/text/ or meeting as if it were a future listing (or buyer)  Those who sit back will be doing so for a while. 

Jan 23, 2021 03:33 PM
Barbara Todaro

or they'll be dimissed..... I like my version best.... 

Jan 24, 2021 03:35 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There is always somebody willing to do a job that you want to that is probably very simple.

Jan 23, 2021 10:12 PM
Barbara Todaro

yes, you're right....

Jan 24, 2021 03:36 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Kathy, you’re right! I would say so that everybody could be potentially very important and we can’t ignore that ever

Kathy Streib

Jan 23, 2021 10:15 PM
Barbara Todaro

everyone has something to offer for future business..... even through their SOI...

Jan 24, 2021 03:37 AM
Brad Thomsen
Big Bear Realty - Edmonds, WA
Real Estate Services

Hi Barbara Todaro 

Lots of ways people make their money in this business.

But agents and brokers complaining about how other agents and brokers choose to do their work is always a constant.

While we all in this thread are enjoying tearing down others who do real estate differently we could have been more encouraging of others.

But that's not what this business is about.

Real Estate is a business of commission salespeople doing what commission salespeople do.

Happy Selling!


Jan 24, 2021 05:10 AM
Barbara Todaro

what??? it's not tearing's stating the facts..... 

Jan 24, 2021 12:25 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, you are correct, if they are asking for a CMA, I will get right on it.   I had one homeowner that THOUGHT they may sell and buy.   It took two years, and she told me she used me as I was the ONLY one that stayed in touch.

Jan 24, 2021 06:44 AM
Barbara Todaro

that's good followup..... 

Jan 24, 2021 12:26 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Barbara Todaro ,

As Ken Jones says "Closing the sale starts at Hello." If you never get in front of a prospective seller you'll never have the opportunity to end up at the closing table.

Jan 24, 2021 10:52 AM
Barbara Todaro

Ken Jones  is right, Dorie..... he always is.... 

Jan 24, 2021 12:26 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I agree with you!  I've had people ask me for my opinions on renovations, should I sell or stay, market comps, and I'm always happy to oblige.  

Jan 24, 2021 12:47 PM
Barbara Todaro

that's good business....and good decisions by you..... 

Jan 24, 2021 02:21 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Lazy agents turn in lazy performances. It doesn't take long to discover Barbara Todaro 

Jan 24, 2021 03:44 PM
Barbara Todaro

that's true, Paul S. Henderson, REALTOR®, CRS the short-cuts, quick fixes and limited time devoted to each task will eventually catch up to the agent....

Jan 25, 2021 03:01 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Barbara Todaro 
Well, I have been fortunate to learn a lot from you over the years!
All the best - Lynn

Jan 24, 2021 04:46 PM
Barbara Todaro

you're kidding, of course..... but thanks for the nice compliment....

Jan 25, 2021 02:59 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara Todaro - you are spot on.  Doing all of those market analysis work will bring the same people back to list at some point.

Jan 25, 2021 06:25 AM
Barbara Todaro

yes.... when they're ready, they'll call....

Jan 25, 2021 03:28 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

You are so on target with this one, Barbara! And, you're right, some never learn - but, that's better for those of us who do, right?!!

Jan 25, 2021 12:03 PM
Barbara Todaro

RIGHT!!!!!!!!!  DAMN RIGHT!!!!!!

Jan 25, 2021 03:28 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Another well deserved feature post Barbara!

Great advice!

Jan 25, 2021 01:45 PM
Barbara Todaro

thanks, Sharon.... but you don't need any advice, especially from me!!! LOL

Jan 25, 2021 03:29 PM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Prospects on the phone can "hear" that sense of urgency in your response and they will be impressed, whether they tell you or not.  But they also tell others!  So even if they aren't ready they'll remember that response.  Good for you!

Jan 29, 2021 04:19 PM
Barbara Todaro

Hi Jan Green and they ARE always listening and interpreting....

Jan 30, 2021 04:28 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Agents are very short sighted sometimes.  I literally heard someone complaining on a group online about needing to be reimbursed for a market analysis because if they didn't list, it was a waste of her time.  No idea how to work in a people business.  Free market analysis is something I am always willing to do.  Love this post.

Jan 30, 2021 09:13 AM
Barbara Todaro

you're a true professional.... I hope all agents in your area look up to you and follow your actions....

Feb 03, 2021 03:04 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Barbara Todaro - Your life's journey in the Real Estate Industry has been prosperous because you were always serious about what's best for consumers and your family. You never slacked off or neglected family members or your clients. You worked hard all your life and your crown jewel is your TEAM and the beautiful grandchildren that came along to share and be a part of the family business. What a legacy you built! I am so proud to know you and it has been an honor to learn from you. 

Feb 03, 2021 02:33 AM
Barbara Todaro

Good morning, Patricia Feager, MBA, CRS, GRI,MRP  thank you so much for your kindness.... it's a natural action to take care of family.....

those with whom you work deserve to be treated with respect.... that assumes you've chosen a work environment that's manned by those who ARE honorable....

Feb 03, 2021 03:09 AM
Patricia Feager, MBA, CRS, GRI,MRP

Barbara Todaro - It is always easier for me to be kind to people who are consistently kind to others. Thank you, for the virtual baton of kindness you have passed on to many others. I remain grateful. 

Feb 03, 2021 03:42 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I love this line because it should be the gold standard!

We handled every situation as if the listing would be forthcoming.

Feb 06, 2021 07:29 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Monday morning, Barbara.

Take care, be safe and have a great day.

Feb 15, 2021 03:47 AM
Rain Silverhawk
Sandpoint Realty - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Great post.  A person so worried about what it may bring today may not have any tomorrows. 

Feb 15, 2021 09:05 PM