YouTube Thursdays - The Most Effective Videos for Lead Generation

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Effective Videos for Lead Generation 

 

                                   

 

The most effective real estate marketing efforts generate leads - and video marketing is no exception. In our experience, there are certain videos that have been the most successful for us when it comes to generating calls.

 

Therefore, as you plan your 2021 Video Marketing schedule, make sure you are building a library that is going to work for you. Here are some suggestions: 

 

Property or Listing Videos - This is an obvious one. However, since properties sell, there is a short shelf life for these. Real estate listings with video get more than 400% more inquiries than listings without video. Your past listing videos are a good resource to include in your Listing Presentations. 

 

Building a Real Estate Lead Funnel using Videos 

 

Neighborhood Videos - These are our most effective lead-generating videos. They are evergreen too, which is always a plus. Next week, we will create a storyboard to help you plan your library of neighborhood videos. 

 

Community Videos -  These videos are also evergreen. Once produced, they work tirelessly for you 24 hours a day, seven days a week, attracting clients who may be considering a move to your area. In the coming weeks, we'll identify a list of video topics designed to help you become the digital community expert.  

 

Niche Videos - If you want to establish yourself as the local expert of your niche, produce videos designed to establish that connection. More on that at a later date. 

 

Informative Videos - Videos designed  evergreen content for your library. These videos are specific topics that prospective sellers, or buyers, will find useful throughout the process of a real estate transaction.  We will also be discussing this topic in the weeks ahead. 

 

We'll also be exploring how to optimize views, the best sites, and best methods for sharing your videos. 

 

Remember, you are welcome to share your own YouTube Channel in the comments below. And, it's always good form to return the favor when someone visits your channel and subscribes, likes a video, and/or leaves a comment.  

  

Don't forget to join the YouTube Thursdays Group and Happy Thursday. 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/30/2021 01:00 AM
  2. Paul S. Henderson, REALTOR®, CRS 01/21/2021 04:52 PM
Topic:
Real Estate Technology & Tools
Groups:
Almost Anything Goes
Building Your Niche
YouTube Thursdays
The Art Of Marketing You
Bananatude
Tags:
lead generation
video marketing
youtube video library

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Rainmaker
1,625,022
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
The possibilities are endless, aren't they? I'll be looking forward to the future info you'll be sharing on how to optimize views, the best sites, and best methods for sharing videos.

Jan 22, 2021 05:20 AM #30
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Paula McDonald, Ph.D. they do take time, especially initally, to do them well. 

Jan 22, 2021 06:46 AM #31
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Raymond Henson, SRES, GRI - you're so welcome. D

Jan 22, 2021 06:48 AM #32
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Kathy Streib it takes a bit of thought to create a plan, but then, once the faucet is turned on...:) 

Jan 22, 2021 06:49 AM #33
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Andrew Mooers | 207.532.6573  You are such a source of inspiration. Your comments are always filled with helpful tips for us. Thank you, thank you. 

Jan 22, 2021 06:52 AM #34
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Brian England unfortunately, 2020 didn't bring about many videos. I fell off the consistency wagon, and that's a problem with any marketing. Righting my wrongs now, though. Ha. 

Jan 22, 2021 06:53 AM #35
Rainmaker
2,390,107
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Debb Janes EcoBroker and Bernie Stea JD - I enjoy many of your videos which are evergreen.  I have only one like that.

Jan 22, 2021 06:53 AM #36
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You're welcome Kat Palmiotti 

Jan 22, 2021 06:53 AM #37
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Carol Williams - yes, there are many ideas for video topics. And optimizing them for views is critical. 

Jan 22, 2021 06:54 AM #38
Rainer
244,785
faye schubert
Branson, MO
Living the Branson Lake Life

Those real estate videos do have a very short shelf life, but those neighborhood, community, things to do videos last FOREVER!

Jan 23, 2021 06:28 AM #39
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Right on, faye schubert 

Jan 23, 2021 07:03 AM #40
Ambassador
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Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Debb Janes EcoBroker and Bernie Stea JD  Great information here as always 

Jan 23, 2021 10:29 AM #41
Rainmaker
1,676,593
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Really great ideas for videos, thanks.

Jan 23, 2021 11:52 AM #42
Ambassador
941,447
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Many points are helpful. Video does increase viewings. 

Jan 24, 2021 10:25 AM #43
Rainer
316,471
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Glad I came across this blog. So many agents using video now. I am working on a calendar to start February.  Will be geared toward buyers looking for new construction. 

Jan 25, 2021 07:51 PM #44
Rainmaker
2,299,925
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - You continue to excel and teach others how to make the most of extrordinary marketing using creativity with show and tell. I fondly remember your earlier days, driving your car with MAC and showings us roads and opportunities. You have traveled far my friend and I am grateful for all that you do. 

Jan 27, 2021 07:59 AM #45
Ambassador
2,167,750
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I miss my Mac everyday, but exhuberant Finnegan keeps us busy. :) I need to get back out there with Finnegan and shoot some updated road-trip videos. Thanks for the reminder, Patricia Feager, MBA, CRS, GRI,MRP 

Jan 28, 2021 08:20 AM #46
Rainmaker
2,949,553
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Lead generation is the name of the game and everything else follows after that.

Jan 28, 2021 08:55 PM #47
Rainmaker
2,949,553
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Debb Janes EcoBroker and Bernie Stea JD I’m glad to hear that you’re back in the groove! Good luck this year and happy sales!

Jan 28, 2021 08:56 PM #48
Rainmaker
1,049,153
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You are the Queen, and King, of video marketing!  

Jan 29, 2021 05:20 PM #49
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REALTORS® in Clark County, WA
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