YouTube Thursdays - The Most Effective Videos for Lead Generation

Real Estate Agent with Fathom Realty Washington LLC

are my go to people when it comes to Youtube marketing and promotions. I can honestly say they have probably forgotton more than I will ever know. I hope you enjoy this piece and be sure to go to their post and leave a comment 😃

YouTube Thursdays - Effective Videos for Lead Generation 




The most effective real estate marketing efforts generate leads - and video marketing is no exception. In our experience, there are certain videos that have been the most successful for us when it comes to generating calls.


Therefore, as you plan your 2021 Video Marketing schedule, make sure you are building a library that is going to work for you. Here are some suggestions: 


Property or Listing Videos - This is an obvious one. However, since properties sell, there is a short shelf life for these. Real estate listings with video get more than 400% more inquiries than listings without video. Your past listing videos are a good resource to include in your Listing Presentations. 


Building a Real Estate Lead Funnel using Videos 


Neighborhood Videos - These are our most effective lead-generating videos. They are evergreen too, which is always a plus. Next week, we will create a storyboard to help you plan your library of neighborhood videos. 


Community Videos -  These videos are also evergreen. Once produced, they work tirelessly for you 24 hours a day, seven days a week, attracting clients who may be considering a move to your area. In the coming weeks, we'll identify a list of video topics designed to help you become the digital community expert.  


Niche Videos - If you want to establish yourself as the local expert of your niche, produce videos designed to establish that connection. More on that at a later date. 


Informative Videos - Videos designed  evergreen content for your library. These videos are specific topics that prospective sellers, or buyers, will find useful throughout the process of a real estate transaction.  We will also be discussing this topic in the weeks ahead. 


We'll also be exploring how to optimize views, the best sites, and best methods for sharing your videos. 


Remember, you are welcome to share your own YouTube Channel in the comments below. And, it's always good form to return the favor when someone visits your channel and subscribes, likes a video, and/or leaves a comment.  


Don't forget to join the YouTube Thursdays Group and Happy Thursday. 


ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.





Posted by

 and courtesy of 

Paul S. Henderson, Residential Real Estate Broker 

Tacoma Washington 

Realtor ® BPOR, CRS, GRI, CDPE

Fathom Realty WA LLC


South Puget Sound in Washington State





Paul's Service Area



As a Residential Broker and Relocation Specialist, I sell homes in or around ,Tacoma, Gig Harbor, Lakewood, Steilacoom,  University Place, DuPont and Hartstene Pointe in Washington State.
Please visit my website at to search for information 

(all information is believed to be accurate but is not guaranteed or warranted in any way)

Referrals are always welcomed and appreciated, Thank-you!

(As a member of the NWMLS, this blog post is intended to comply with NWMLS rules as pertaining to blogging.)




Comments (6)

Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I appreciate you sharing this one, Paul S. Henderson, REALTOR®, CRS.  I had missed it.

Jan 21, 2021 05:38 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I appreciate you commenting Raymond Henson, SRES, GRI 

Jan 21, 2021 08:43 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Paul,  we always learn so must from Debb on videos here in the rain.  I need to get infront of the camera again.


Jan 21, 2021 08:57 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Paul S. Henderson, REALTOR®, CRS these are great tips indeed for helping ones video channel

Jan 22, 2021 07:03 AM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Thanks for sharing. I will have to check out her videos.

Jan 22, 2021 09:36 PM
Ralph Magin
Coldwell Banker Residential Real Estate - Miami, FL
Miami Homes For Sale

Good stuff. Thanks.

Jan 25, 2021 06:59 AM

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