Five Ideas to Spice Up your Real Estate Website in 2021

By
Real Estate Technology with Realtyna 4966111

It is about time to put the year 2020 and its shenanigans behind. The year 2021 will be the year for Realtors to take their websites and online businesses to the next level. 

More people are searching for properties online, and more real estate professionals are doing business remotely. This means you need to do your very best to stand out from the crowd. 

Why You Should Have a Better Real Estate Website

Lead generation and marketing activities are at the center of attention, but you should know that your website is still your strongest tool. Given the fact that folks become quickly demotivated by old and outdated designs and features, I am going to offer some interesting ideas on how you can spice things up:

1. Change Your Theme

One of the things that you can do to get started is to change the overall look of your website. Changing your theme might sound like a lot of work, but it is worth the try. Your viewers will spend more time on your website and are more likely to interact with it.

Check out some of the cool themes, designed for real estate website in the following link:

Best Real Estate Website Themes

2. Create a Cool Team Page

People love to know who is behind the scene. Share images of your employees and make sure everyone looks friendly and professional. The following is an interesting example of adding a touch of creativity:

real estate website

(Via Beyond Cafe)

3. Reconsider Your Image Designs

Image designs will be the first thing viewers see when they open a blog page on your real estate website. Some designs are outdated, and they usually discourage viewers from reading or even trusting the article. Updating designs to more futuristic styles will give your content a necessary boost. 

Check these examples:

(Via Realtyna)

real estate website

4. Add Video/Audio to Your Articles

Like it or not, people don’t spend a lot of time on a single piece of content. Most of us are already multitasking, and skimming is our only way forward. To keep people in line and make sure they read and engage with your content, you can provide a recorded version of the article or add a video summary. 

Here is an example:

Realtyna’s WPL API and Its Benefits for Website Developers

This extra touch can help decrease your bounce rate too, which is another added value to your SEO. 

5. Offer More Features With Add-ons

A lot of people often ask themselves how they can compete with hundreds of other real estate websites in their business sphere. The answer is to help your client more than others. When you offer extra features like Advanced Search PortalSchool Information, and Demographic Information, your chances of winning clients are much higher. 

How Can Realtyna Help?

Realtyna can help you build a converting IDX website from the ground up. Also, Realtyna can help you:

If you are in need of any of these services, make sure you give us a call for a free consultation.

Comments (19)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Great post... I've saved for future reference as I slowly refine my website (which I basically do all year long).

Jan 26, 2021 06:22 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Carol Williams good morning, Carol... my suggestion for your Second Chance Saturday post.

Jan 26, 2021 06:22 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Thanks for the tips. When I was active, keeping my website fresh was an ongoing process.  As I develop a new site, the same will be true. Thanks again.

Jan 26, 2021 06:52 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Nina, you have a great strategy. Thank you.

Jan 27, 2021 02:14 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Carol, thanks for the SCS consideration, and good luck with the new site. 

Jan 27, 2021 02:15 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Realtyna Inc I know I really need to brush up my web sites. I may beed to reach out this spring

Jan 30, 2021 06:31 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
The House Kat

Good information and reminder to continue to update our websites.

Jan 30, 2021 06:34 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks for the suggestions and reminders. Hope you have a great weekend. D

Jan 30, 2021 09:13 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

This is very good information.  It is worthy of being included in Second Chance Saturday.

Jan 30, 2021 09:45 AM
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I love the idea of a cool, team picture. So fun and natural.

Jan 30, 2021 02:42 PM
CANDACE (Candy) STEVENS, EA
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

These are wonderful ideas.  Thank you for sharing.

Jan 30, 2021 04:34 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Rocky, that's great! We'd love to help.

Feb 01, 2021 02:09 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Thanks, Kat. I hope you are doing well.

Feb 01, 2021 02:10 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Thanks Debb and Bernie, Same to you!

Feb 01, 2021 02:11 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Grant, thank you! We are thrilled to be included in SCS.

Feb 01, 2021 02:12 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hey Paula, thanks! We've actually used this one and got a lot of comments. 

Feb 01, 2021 02:13 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Thanks, Candy!

Feb 01, 2021 02:14 AM
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great information.  Thanks for sharing and have a wonderful day!

Feb 19, 2021 06:53 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Thanks, Kristin!

Feb 22, 2021 02:55 AM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?