YouTube Thursdays - Who are the Neighborhoods in Your Marketplace? ( Toying with a Mr. Roger's line...)
Neighborhood videos really work well as the bread and butter of your community-oriented video libraries. Evergreen in nature, once you produce one, it will work tirelessly on your behalf. You’re getting a lot of bang for your energy output.
One way to begin the process is to create a list of the neighborhoods in your market that match your niche. In other words, if your niche is Condos/Townhomes, like Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, your list would include all of those complex developments.
Once you’ve identified the neighborhoods. The next step is to create a template that you can easily use for each neighborhood. Here’s an example of our story board.
Open: Appealing visual showcasing the market. We'll likely be using an aerial shot of rural Clark County. The idea, grab their attention first.
Quick On-Camera Intro - Hi this is Debb and Bernie with ViewHomes of Clark County, today we’re taking you on a tour of ________________.
Create a montage of video snippets and a few stills showcasing:
The Neighborhood Entrance.
The variety of homes in the neighborhood.
Neighborhood amenities such as tennis courts, community gardens, etc.
Location benefits - nearby shops and services.
The schools children in the neighborhood attend.
For our niche, nearby access to nature and outdoor recreation.
Around mid-point in your video, you’ll want to appear on-camera again.
Briefly discuss a benefit or amenity. Remember, you’re trying to create a connection and let prospective clients get to know your personality. ( Be yourself!)
Quick On-camera Out - Closing scene, inviting them to join you next time, and a call to action.
Don’t forget to conclude with your contact information and required brokerage identification.
Want to make it easier?
If, like us, you're looking to streamline the process, you can record a standard intro-and outro. One that you can plug into all of your neighborhood videos. In that case, you'll save the neighborhood identification for your voice-over script.
You’ll still want to film a mid-point on-camera appearance, unless you choose an amenity you know all the neighborhoods share. We'll be doing ours that way. Think how easy it would be to have all of your on-camera elements on hand to plug into any neighborhood video you add to your library.
Next week, we’ll share our aforementioned standard on-camera elements.
Remember, you are welcome to share your own YouTube Channel in the comments below. And, it's always good form to return the favor when someone visits your channel and subscribes, likes a video, and/or leaves a comment.
Don't forget to join the YouTube Thursdays Group and Happy Thursday.