YouTube Thursdays - Who are the Neighbor -(hoods) in Your Marketplace?

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Who are the Neighborhoods in Your Marketplace? ( Toying with a Mr. Roger's line...)

 

                             

 

Neighborhood videos really work well as the bread and butter of your community-oriented video libraries. Evergreen in nature, once you produce one, it will work tirelessly on your behalf. You’re getting a lot of bang for your energy output.

 

One way to begin the process is to create a list of the neighborhoods in your market that match your niche. In other words, if your niche is Condos/Townhomes,  like Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400,  your list would include all of those complex developments.

 

Once you’ve identified the neighborhoods. The next step is to create a template that you can easily use for each neighborhood. Here’s an example of our story board.

 

Open: Appealing visual showcasing the market. We'll likely be using an aerial shot of rural Clark County. The idea, grab their attention first.

 

Quick On-Camera Intro - Hi this is Debb and Bernie with ViewHomes of Clark County, today we’re taking you on a tour of ________________.

 

Create a montage of video snippets and a few stills showcasing:

 

The Neighborhood Entrance.

The variety of homes in the neighborhood.

Neighborhood amenities such as tennis courts, community gardens, etc.

Location benefits - nearby shops and services.

The schools children in the neighborhood attend.

For our niche, nearby access to nature and outdoor recreation.

 

Around mid-point in your video, you’ll want to appear on-camera again.

Briefly discuss a benefit or amenity. Remember, you’re trying to create a connection and let prospective clients get to know your personality. ( Be yourself!)

 

Quick On-camera Out - Closing scene, inviting them to join you next time, and a call to action.

 

Don’t forget to conclude with your contact information and required brokerage identification.

 

Want to make it easier?

 

If, like us, you're looking to streamline the process, you can record a standard intro-and outro. One that you can plug into all of your neighborhood videos. In that case, you'll save the neighborhood identification for your voice-over script. 

 

You’ll still want to film a mid-point on-camera appearance, unless you choose an amenity you know all the neighborhoods share. We'll be doing ours that way.  Think how easy it would be to have all of your on-camera elements on hand to plug into any neighborhood video you add to your library.

 

Next week, we’ll share our aforementioned standard on-camera elements.

 

YouTube Networking!

 

Remember, you are welcome to share your own YouTube Channel in the comments below. And, it's always good form to return the favor when someone visits your channel and subscribes, likes a video, and/or leaves a comment.  

  

Don't forget to join the YouTube Thursdays Group and Happy Thursday. 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

Comments (47)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Y’all have some great ideas for the call to action they can really go a long way!

Jan 28, 2021 08:54 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The video mix of what you populate your channel with... neighborhoods are key in urban areas. In small towns, it's community page video detail to introduce buyers to a town of just a couple hundred people Debb Janes EcoBroker and Bernie Stea JD . Great post hammering away at the burning question... why aren't you doing video real estate professionals?

Jan 29, 2021 03:26 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You do such a wonderful job with your videos, I am glad you are back at it again!

Jan 29, 2021 04:43 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition.

Thank you very much for sharing your experience and your advice.

Jan 29, 2021 04:47 AM
Debb Janes EcoBroker and Bernie Stea JD

Thanks Roy. 

Jan 29, 2021 08:50 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb,  Larry and Sheila does a great job daily on getting the word out about them.

 

Jan 29, 2021 08:08 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, my agent and I went out last week and took some video clips, and this week got 3 of them out.   Used her voice this week for the voiceover.  It was new for her.

Jan 29, 2021 08:09 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Joan Cox that's great. Good to hear. D

Jan 29, 2021 08:49 AM
Christine O'Shea
Christine E O'Shea Broker - Naples, FL

Love this post, so any ideas to implement!  I use to do video a lot and have to start up again!

Jan 29, 2021 09:45 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Debb Janes EcoBroker and Bernie Stea JD - I follow Larry and Sheila and they do a good job with neighborhoods.

Jan 29, 2021 09:48 AM
Toby Barnett
KW North Sound - Marysville, WA
Toby Barnett

Great template for everyone to use, Debb.

Jan 29, 2021 01:59 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Debb and Bernie:

Wow, some great learning here about neighborhoods. Love the template/storyboard. The combo of an evergreen blog posting about the neighborhood couple with a video of that neighborhood is a winner for attracting buyers and sellers. and great info for those who may be reseaarching for their relocation.

Enjoy your weekend!

Jeff

Jan 29, 2021 07:23 PM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Great information, thanks for sharing. 

Jan 29, 2021 09:18 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

please forgive the BASIC question - what software do you use to stitch together the pieces of video? I used to use something that doesn't work anymore - and I don't even remember what it was so I am at square one but I am prepared to become a follower in your footsteps!

Jan 30, 2021 06:39 AM
faye schubert
Branson, MO
Living the Branson Lake Life

Fantastic template I will use!

Jan 30, 2021 06:49 AM
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I am going to bookmark this one. GREAT tips Deb. Thank you.

Jan 30, 2021 02:48 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi there Christine O'Shea  - First of all, you have the most beautiful, large eyes. And, I'm so happy you find the post useful. D 

Jan 30, 2021 03:28 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Lise Howe not basic at all. I use Final Cut Pro, have Apple products. If you do too, I'd recommend using iMovie first (Free!). If you have a PC, I believe they include editing software called VSDC Video Editor for Windows. Free! 

Jan 30, 2021 03:31 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m not from this area but you make me feel like I know it because you’re so thorough!

Jan 30, 2021 11:01 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Debb Janes EcoBroker and Bernie Stea JD I really think you’re onto something with what you just said. Love and light and all the best!

Jan 30, 2021 11:02 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - Outstanding tips as always.  I bookmarked this post to come back later and take notes from it. I will probably start with my own neighborhood first, the Cottages At Coffeepot. After all, that should be the neighborhood which you know best! Thank you!

Jan 31, 2021 06:48 AM