Playing in the Rain: Zooming with Ken Jones!
Ken Jones was the AR Zoom Meeting presenter on January 12th, 2021 on Podcasts. He shared valuable tips, while demonstrating the low start up costs for a high audience reach.
According to Wikipedia...A podcast is an episodic series of spoken word digital audio files, sent out to an online participants that can be downloaded to a personal device.
There is usually one or more hosts engaged in a discussion about a particular topic or current event, loosely or carefully scripted to completely improvised. The choice is yours.
Some helpful suggestions:
Add sounds and music and make it more interesting. Of course, do not allow the background sound to overwhelm the speaker. Be sure to provide:
- links to website
- an overview of show
- guest biographies
- and add a community forum to discuss the show's content.
The cost is relatively low, giving podcasters a way to reach a large audience without a huge monetary investment. Most of the equipment is relatively inexpensive as well.
You can also get sponsors and paid advertisements to monetize the podcast if that is your intention.
Some subjects of successful podcasts:
Food: Glorious food! Some YouTubers concoct delicious dishes right before your eyes because The Eye Buys! Some also podcast their episodes of healthy food preparation.
True Crime: I remember listening to a compelling podcast of a grandson whose loving grandmother had been killed, the perpetrator never found. It was a heartfelt journey.
Celebrity Chat Shows: Some people like to dish up conversations on their favorites movie or musical celebrities or political servants or simply following their worldly travels!
There is a myriad of ways to reach an audience.
- Create a grab tag - A creative tag line will capture an audience and is the most important aspect of podcasting, otherwise it is a party of one and that's no fun!
- Frequency of podcasts - Once a week is suggested, though some will broadcast more often. It is best not to overly-saturate or people may lose interest.
- Same time same day - Be consistent in your methods and people will make a point to put your podcast in their calendars every single week without fail.
- Avoid being a salesperson - No one wants to be sold! Offer the ins and outs, ups and downs of your expertise and people will become interested naturally.
- Have interesting topics - After the podcast, have time for a discussion of the day's subject matter. Always open the mind to suggestions and critique's.
- Avoid being monotone - change up your voice, use inflections, smile when making a point. No one wants a Charlie Brown teacher putting everyone to sleep!
The startup cost is fairly low, giving podcaster's a way to reach a broad audience without a huge monetary investment. Most of the equipment is relatively inexpensive as well.
Here is some equipment that Ken discussed:
- Apple has garage band...Logic Pro
- Audacity is good for PC
- Buy a good microphone like Dynamic or condensed, not wireless
- Audio digital converter-Steinberg ur-22 mk2
- Microphone: Rode podcaster usb dynamic mic $229
- Electro voice re320 dynamic mic $299
- Shock mount Rode psa 1 Studio Arm $99Logic Pro x software
- Headphones AKG K240 Studio Headphones $69
Ken's presentation gave an opportunity to learn about something that can enhance any professional career, especially the potential to reach and captivate large audiences.
Thanks again to Ken Jones and to all who attended.
This is an entry to January's Challenge: ZOOM-califragilisticexpialidocious - JANUARY 2021 ActiveRain Challenge