Is the housing market going to the dogs?

By
Real Estate Agent with Be Basic CEO

Not that long ago, it was believed that the future of real estate lies in transaction automation, which implies connecting buyers and sellers and enabling them to finalize the desired home purchase. Automation will play an important part when it comes to buying and selling property. Nonetheless, the housing market will face a great many shifts that will shape its future. Our furry friends are driving real estate decisions more than ever. People put their pets first when buying a home, which doesn’t come as a surprise taking into account the tight bond they have with their dogs. They wouldn’t hesitate to pass on to the perfect house if it didn’t meet the needs of their four-legged friends. You could say that it’s a dog market. 

In the context of the COVID-19 pandemic, people have been eager to foster pets and introduce new members to the family, yearning for their companionship. The worldwide increase in pet adoption is good news for goldendoodle puppies and other animals. Real estate agents need to be careful because this love affair affects the way property is bought and sold. People are looking for pet-friendly houses where they can create a loving home for their furry friends. It’s not just their requirements that they take into consideration. If you’re not using pets in your marketing, you’re most likely barking up the wrong tree. Dogs are a core component of many homes.

Using pets for real estate marketing

The housing market is going to the dogs; that is for sure. People consider pets to be rightful members of their families and will stop at nothing to make them happy. As a real estate agent, it’s necessary to embrace the trend. You don’t get a second chance to make a good impression. Doggy marketing, as it’s commonly referred to, isn’t easy, but neither is it overly complicated. Don’t include pictures of you and your dog on every page of your business website. It will look like you’re trying too hard. It’s enough to have a photo featured on the About Us page. 

If your listing contains homes with pet-friendly perks such as dog parks and nearby trails, make sure to inform buyers. They’re shopping for an ideal place for the family and the dog is part of the picture. If you don’t want to scare away pet-friendly buyers and sellers, don’t include animals in all the marketing materials. You’ll give the impression that you’re exploiting the poor things and it could the end of your career. If you want to appeal to a larger audience, it’s best to align with what matters to the customers. Not all of them are crazy about pets, just so you know.

Earn the reputation of someone who can help clients solve issues. If the buyers have difficulty in securing homeowners insurance because of Fido, come up with a solution. There are less obvious ways of obtaining insurance, such as declaring the dog a mixed breed. The point is that you need to be creative if you want to increase your client base. Draw attention to your pet-friendly side, but don’t exaggerate.  

Comments (2)

Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing Stephen! Great ideas!!!

People consider pets to be rightful members of their families and will stop at nothing to make them happy. As a real estate agent, it’s necessary to embrace the trend. You don’t get a second chance to make a good impression. Doggy marketing, as it’s commonly referred to, isn’t easy, but neither is it overly complicated. Don’t include pictures of you and your dog on every page of your business website

Feb 02, 2021 04:35 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Michael. Two new buidings in my neighborhood have a dog run as a featured amenity and most of the buyers have dogs. One rental building just installed a dog run. Yes the buildings are catering to dogs. Enjoy your day!

Feb 02, 2021 05:01 AM