A State Of ActiveRain: Zoom Meeting with Ben Kinney
The Feb 2 Zoom event was special as it was a chance to hear from our illustrious owner, Ben Kinney, on the State of ActiveRain, and the changes that are being finalized to make the platform stand out as the premier blog for Real estate professionals.
In its infancy, Ben Kinney was the featured face of ActiveRain for the events that were known as RainCamps. Being a very successful agent in his home state of Washington, he would share his tips on being a successful blogger and with his tutelage, as well as the challenges that were offered under Bob Stewart's direction the foundations for being a better blogger were formed for those of us who were members at the time.
Now settling in after a series of owners over the years, Ben is looking to take the platform to a level where it will benefit all as well as being the one source for all real estate professionals to self promote and be the ultimate research tool for consumers.
To this end, uniformity is the key and the new blog format that will be unveiled over the next couple of weeks will lead to the desired results, we all hope.
With the assistance of his trusted technician, Josiah Ubben, details on the changes were offered.
Possibilities will be but not necessarily exclusively a uniform font style and color so that all posts will look similarly professional.
Beginning immediately, no blog post will be considered feature worthy unless a feature photo is included with the post.
The photo below shows a screen shot of a blog worksheet. Just below the title is a place to upload a feature photo. This photo will have a minimum file size eventually and cannot be taken from the file library of the format file as it won't be loaded there unless done separately as one would for a blog insert photo.
Also discussed was the work to be done to upgrade ActiveRain university as a working resource for anyone seeking information on all things blogging.
Ben's vision is to create a new section to ActiveRain devoted to real estate news, and at its onset may be looking for ActiveRain members to be the reporters who will write informational posts on real estate. For many years blog posts have been written by AR members offering insight on new methods of doing anything related to real estate. Many times, these posts have been well in advance of other outlets offering the same news.
Why not get members who have the insight write the articles and have it featured on this new section. Make Inman news work for their information against the people who work in the trenches and see it first.
A more detailed Profile for ActiveRain members is in development to take the focus away from the Z group. It's being considered to expand the profile to allow for feeding in an agent's listings so that first contact will go directly to the agent and not through Z.
Full details were not offered as much is still in consideration, but the intent is to bring ActiveRain back into the forefront of the real estate industry and let us have better control of our business.
It was a well attended Zoom call with 45 members at the height and all intent on listening to Ben and Josiah and getting questions answered immediately to the best ability for where the upgrades currently stand.
When initially established ActiveRain had focus and was instrumental to accelerating the careers of many who used it regularly. A series of changes of ownership did dilute the product but it's back on track to being the premier blog platform in North America.
By way of disclosure, the information offered within this post is to the best of my recollections for the way it was presented. I believe I got the highlights but as all is in development there will most assuredly be changes along the way;
A State Of ActiveRain Zoom Meeting with Ben Kinney