YouTube Thursdays - First, getting over the difficult part.
Most of us prefer not to look at our own faces on camera. Similar to hearing your own voice, we are simply not used to listening or looking at ourselves from an outward perspective. Understandably, it fosters a bit of self-consciousness.
Bernie has decided he no longer wants to appear in our on camera stand-ups. It's not something he feels comfortable with and that's okay. Instead, we've come up with a plan to make sure he's still part of our videos, without the discomfort of being in the spotlight.
He does admit though, the more you do it, the easier it gets. You eventually get over yourself. However, if like Bernie, you simply choose not to do it, come up with another option. Get creative, but remember, you're trying to establish a connection and foster a relationship with potential clients.
Here is our detailed storyboard for the "on-camera" segments of our generic neighborhood videos. Note, if there's only one of you, and you choose not to appear on camera, look at Option B.
On camera - Debb with Finnegan - Dialog: " Hi this is Debb with ViewHomes of Clark County, my husband, Bernie, and I have been selling real estate in Clark County since 2004. And, this is our buddy Finnegan."
On camera - Debb, Bernie and Finnegan in car, or walking to car, details still in the works.
Voiceover: "Today, we're heading out to explore one of our favorite rural neighborhoods."
On Camera - Instead of standing and looking into a lens, shoot some video of you getting into a car, driving away in a car, leaving your office, any action scene where you feel particularly comfortable.
Voiceover - " I'm ____ with ______ in _______. (Short tag line about your services) Today, I'm heading out to explore one of my favorite neighborhoods."
Midway! Due to the differences in our area neighborhoods, we'll likely customize this segment, rather than shooting a generic version.
On Camera - Another stand-up and action scene. Debb briefly on camera, and then Bernie, and Finnegan walking a trail, or?
Dialog - "Residents here enjoy easy access to nearby walking trails. Bernie and Finnegan are enjoying it too."
Voiceover - "Even non-dog owners appreciate the benefits of getting outdoors in nature."
Skip the On-Camera - Shoot an action scene of you. Again, something you are able to do and still feel comfortable.
Voiceover for Action - Short snippet describing the benefit.
Option A -
On-camera - Debb in car, looking out the window. Bernie and Finnegan in background.
Dialog - "Be sure to join us next time as we explore more great places to find ViewHomes in Clark County, Washington."
Skip on Camera - video of you driving away in car, or another action scene to symbolize the end of the tour.
Voiceover - Join me next time for another tour of great neighborhoods in ______. ( Customize voiceover for niche. )
Next week, weather permitting, we'll share our on-camera segments, and an Option B.
Remember, you are welcome to share your own YouTube Channel in the comments below. And, it's always good form to return the favor when someone visits your channel and subscribes, likes a video, and/or leaves a comment.
Don't forget to join the YouTube Thursdays Group and Happy Thursday.