Run Your Business Like a Quarterback?

Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

Run Your Business Like a Quarterback?

With the upcoming Super Bowl, I've had football on my mind. I want to examine that a little bit today, and look at some strategies used by the football pros can be applied to our businesses.

When we watch the game, there are a lot of players on the field, all with important jobs to help the team win. A lot of attention is put on the quarterback, as he is in a leadership role on the team. If you are a quarterback in your business, you are making the plans, calling the plays, and always looking for opportunities. That's what you're good at—finding the opportunities in the game.

If you are a receiver, you are waiting for someone else to take action first. You need to be in the right place at the right time, and then work with whatever is thrown your way.

I love thinking about the parallels between a quarterback or receiver and a real estate agent. A lot of agents out there are waiting, like a receiver. They're waiting for past clients to make a decision. They're waiting for buyers to get pre-approved. They're constantly waiting, waiting, waiting, like a receiver waiting for the play. Quarterbacks are a lot more active in creating those plays on the field.

If you can operate your business like a quarterback, you are asking questions like, "What's the marketing doing?" the same way a quarterback asks "What's the field doing? What's the game doing? Where are the opportunities?" An agent needs to utilize the market and the moment the same way a quarterback does. Quarterbacks are always looking at the moment in the game—how to play it differently, how to play it better, how to do it better than the competition. In real estate, we need the same mindset.

The market we have right now is constantly and drastically changing. We see it change every week. Every time there is a shift in inventory, there is a change. Right now, there is a huge opportunity in longer-days-on-market product. In some markets, there are great opportunities in condos. In other markets, the opportunities are in fixer-uppers and flippers. The point is, you have to find those opportunities in your market. If you're just waiting, you're really running your business more like a receiver.

Now, there's nothing wrong with being a receiver in football and following a play. It's a fantastic position and essential on the field. However, it is a position where you are relying on someone else to make a play first. For many agents I know, contentment in their business is about having control over where their business is going.

As you watch the Super Bowl this weekend (and even if you don't), think about being your own business quarterback. Consider: Is there something in the market today that you could take advantage of? Where are the opportunities this year in the market? How can you take advantage of that? I whole-heartedly believe there are many untapped opportunities out there.

This weekend, as we watch these incredible athletes in the big game, think about your business and what you can learn from the greats on the field.


By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.

Comments (13)

Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Denise- a timely analogy. all of the positions are important but yes, the Quarterback is on top of where everyone is and where the openings are. He is always looking ahead. 

Feb 05, 2021 05:38 PM
Denise Lones

Thank you Kathy

Feb 16, 2021 05:28 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Feb 06, 2021 02:25 AM
Denise Lones

Richard - Glad you enjoyed this post. - Denise

Feb 16, 2021 05:28 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Denise Lones there is a true story about quarterback Phillip Rivers. He comes up behind the center to start the play, looks around and yells at one of the defenders "Hey, you are lined up in the wrong spot for the blitz you are about to run." The other defenders looked over and Rivers was entirely correct. Rivers knew their play better than that defender did. A good quarterback is like that.

Feb 06, 2021 08:39 AM
Denise Lones

It's good to know a little something about how the other players do their job (lenders, title, inspection...), but I also have to trust my team - thank goodness I have a steller one here at The Lones Group. Good to hear from you Rocky and thanks for the story. - Denise

Feb 16, 2021 05:55 PM
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Author / Advocate/Short Sale

... way to go ... getting the football analogy for the Super Bowl weekend.  Thank you for recognizing the obvious leadership skills a Quaterback brings to the team on the field, as Brokers should be doing for their team, yes, out in the field!!

Feb 06, 2021 11:24 AM
Denise Lones

I couldn't resist either. I've been focused on helping brokers "out in the field" for over two decades now. - Denise

Feb 16, 2021 05:57 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Feb 06, 2021 06:19 PM
Denise Lones

Yay! Thank you Kathy - Denise

Feb 16, 2021 05:58 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

An appropriate series of analogies on this day.  All are important and when it come to quarterbacks, I believe the one with the younger legs has an advantage

Feb 07, 2021 05:13 AM
Denise Lones

Ha! Love it. Thank you Ed. 

Feb 16, 2021 05:58 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Denise. Great post at the right time. Watch the game and "ponder' yourself as the quarterback of your team. Enjoy your day!

Feb 07, 2021 05:38 AM
Denise Lones

Hope the team you rooted for made it to the podium Wayne. Have an excellent week - Denise

Feb 16, 2021 05:59 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Denise Lones - you are really spot on here and the quarterback in real estate is a great example this weekend.

Feb 07, 2021 06:08 AM
Denise Lones

Thank you Grant. One of these days maybe I'll work in a hockey analogy too. Good to see you - Denise

Feb 16, 2021 06:00 PM
faye schubert
Branson, MO
Living the Branson Lake Life

Love the football analogy with running your own business. Studying the market, and creating a response to it, is such a proactive role to take. 

Feb 07, 2021 07:18 AM
Denise Lones

Yes! Being proactive and studying your field, two hallmarks of good business leadership. - Denise

Feb 16, 2021 06:01 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Denise, love your blog for this week with the Super Bowl.  We are all good at coming up with a game plan to make it in this business.


Feb 07, 2021 09:04 AM
Denise Lones

I'm glad you are confident with your game plan. I see a lot of agents in coaching though who have trouble "moving the ball down the field" or who need a better game plan. And that is OK! Everyone starts somewhere and if you do it long enough, everyone weathers a few "bad plays" along the way. - Denise

Feb 16, 2021 06:03 PM
faye schubert
Branson, MO
Living the Branson Lake Life

It is clear on the Monday after the Super Bowl that the Bucs created a plan by studying their competitition and dominated the game. GEAUX Tigers with 6 players on the field and 3 won the Super Bowl. 

Feb 08, 2021 07:40 AM
Denise Lones

I like your enthusiasm Faye, good to hear from you! - Denise

Feb 16, 2021 06:04 PM
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Great analogy for us. Also, we need to get back up when knocked down.

Feb 08, 2021 09:10 AM
Denise Lones

Like I mentioned to Will (#10), keeping a look out on the "field" helps, but we all have our moments too, what's important is getting back up. - Denise

Feb 16, 2021 06:05 PM
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

Awesome.  I have never thought about my self as a quarterback, but I will from now on. 

Have a Happy Day!

Feb 09, 2021 11:51 AM
Denise Lones

Lead on Candace. Love it. - Denise

Feb 16, 2021 06:06 PM

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