Why You Need a Facebook Page as a Realtor

Education & Training with Versil

Are you currently using Facebook as one of your real estate marketing avenues? If not, you should get on board because when you learn to tap into the right audience on Facebook it could bring you swarms of new clients.  

Facebook is the largest social networking website worldwide, with billions of members accessing it daily. Lots of realtors are using Facebook for posting client testimonials or house listings, but there's so much more you can do with the platform if you learn to utilize it correctly.

You or your realty agency likely operate a real estate website with all your listings and customer reviews. Nowadays, you can't solely rely on your website to drive new leads to your business; you need to stay competitive and use other platforms like Facebook, Instagram, and Youtube to stay in front of the race.

Studies show that the top realtors are very active on Facebook as it provides a visual experience that is perfect for the realty space. On top of this, the majority of adults have a Facebook account and access it an average of two hours per week. What's better than making a presence on a platform like Facebook, where your target demographic hangs out every week? For these reasons alone, it makes sense to spend some time learning how to use Facebook to leverage its power.

Facebook Business Account

If you haven't already done so, then one of the first things you need to do as a realtor is open up a Facebook business account.

 Once you've created a business account, you'll need to go ahead and start filling in all the business information. You'll want to make a proper introduction and choose a clear profile photo that showcases your brand. If you have an existing website, you'll want to include this somewhere on the page. Ultimately you want to funnel as many people back to your business website as possible. 

By filling in all of the information on your business page, you will make your business look more professional and give people a place to reach out to you should they need any information.

Once you've created a Facebook business page, you'll also unlock Facebook Insights, which allows you to track and analyze how the content on your page performs. Once you get this powerful information, you'll be able to tweak your content and posting times to get the most engagement.

Facebook Advertising

Besides being a social networking site, Facebook is one of the best avenues for advertising online. Facebook has loads of user data that you can use as an advertiser to pinpoint precisely who should see your ads. 

One of the best options when it comes to marketing is using videos in your ads. Video has always been a popular source for engagement, and studies have shown that they provide one of the best, if not the best, return on investment. 

Listing videos are a must and are likely the best option when it comes to Facebook videos. Showing off the various properties for sale via video is an excellent way of creating new leads. You can even download Facebook videos and promote them on other social networking to broaden its viewing audience and maximize your potential return.

Facebook Photos 

While Facebook video is one of the best options for getting the response you want from your users, there's no denying the importance of using photos. Photos are an excellent way for clients to view houses for sale right from the comfort of their homes'. 

It might seem a bit daunting when you think about taking your own photos, but nowadays, there are tons of useful apps with awesome filters to make your photos look professional. Making a photo look just right isn't that hard, but there are a few key things to keep in mind.

  1. Have a clear, focused view of your point of interest and make sure it's near the middle of the screen.
  2. Make sure that the lighting is sufficient. Having the right light could be the difference between a masterpiece and a disaster.
  3. Try using a tripod to get the best angles. Nothing is worse than a crooked photo.
  4. Create a mood by adding items into the photo. Perhaps, a candle, book, or a cup of coffee to set the tone.


If you're looking for more ways to capture the best photos, you can head to YouTube to view a plethora of video tutorials. You can even download YouTube video tutorials and watch them later or on your TV for a better viewing experience.

Whether you're taking photos of beachfront properties or houses in rural communities, taking high-quality photos is key to driving new leads.


Facebook for SEO 

Social media is playing a big role in SEO these days. Having a presence on Facebook will allow you to direct new business to your blog or website. Anytime you add posts, links, or other informative information on your Facebook page, you'll be giving yourself an SEO boost. Google uses social media metrics to improve its search engine results, and having a Facebook page with valuable information being shared and liked by many is a sure-fire way to help boost your search ranking.

Using Facebook as a realtor is a must at this age. If you are in doubt, I suggest that you give it a try to see how rewarding Facebook and specifically Facebook video can be.


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