It probably will not come as a surprise that we like clear, simple messaging. And when there is a little humor, (Celebrity free), thrown into the mix, it reveals that the owners of the business cherish fun.
Neither one us drinks tequila, although on a rare occasion we have shared a margerita. And that was several years ago. If I were to buy tequila as a gift, I would buy their brand.
I did got to their website, and enjoyed reading it, and the quality of the messaging. There is a wonderful lesson here. Keeping it simple, keeping it simple, with a hint of fun is great messaging!