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Savvy Marketing: Keeping it Real, Keeping it Simple!

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Services for Real Estate Pros with Napa Consultants DRE00893924
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It probably will not come as a surprise that we like clear, simple messaging.  And when there is a little humor, (Celebrity free), thrown into the mix, it reveals that the owners of the business cherish fun.

 

Neither one us drinks tequila, although on a rare occasion we have shared a margerita.  And that was several years ago.  If I were to buy tequila as a gift, I would buy their brand.

 

I did got to their website, and enjoyed reading it, and the quality of the messaging. There is a wonderful lesson here. Keeping it simple, keeping it simple, with a hint of fun is great messaging!  

 

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Written by Ron & Alexandra Seigel-

 

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—Ron & Alexandra Seigel, Managing Partners

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— Ron & Alexandra Seigel, Managing Partners 

 

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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley I had no idea that you are also a Tequila conoisseur.  Cheers, A

Feb 11, 2021 09:14 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carol Williams Celebrity endorsements are valuable for certain psychographics who identify or need to identify with a celebrity, and are moved to buy to boost their identity.  A

Feb 11, 2021 09:15 AM
Carol Williams

Apparently that IS true or they wouldn't spend the big bucks to hire them.

Feb 11, 2021 09:41 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I once owned a home in Portland that was formerly owned by a Seattle Seahawks player. The agent said I could brag to friends about it - the only people who knew about it were Kelsea and Nate and Sean. They might have shared it with friends, but it didn't matter to me. 

Feb 11, 2021 11:01 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I would buy some just to support this keep it simple company. I love the line Celebrity-free I checked out the website and they also sell hoodies and hand sanitizer. 

Feb 11, 2021 11:09 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Interesting I've never heard of this before but I don't drink tequilla often, rarely actually.  It does have a nice design, simple enough.  For sure now I'll look for it when in a store. Celebrity Free....very clever!  I like that.

Feb 11, 2021 12:49 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRS CRB, Phoenix Broker Thank you for your comment.  Like you I was enchanted by their "Celebrity Free" Statement.  

Feb 11, 2021 01:47 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib 

I missed the sanitizer and hoodies, I was focused on their messaging.  A

Feb 11, 2021 01:49 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD That is so funny, it is such an LA thing, and it has migrated to the Montecito scene where many LA folks have second homes.  The real celebrities in life are the kind and loyal people we know and love.  A

Feb 11, 2021 01:51 PM
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I'm wondering if that claim of being "addictive free" is accurate.  I can't read the alcohol content on that label.  

Feb 11, 2021 06:29 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat It is additive free.  I am sure the alcohol is there, and it is potent like any Tequila is.  Happy Thursday.  A

Feb 11, 2021 08:41 PM
Myrl Jeffcoat

Oh my goodness.  Again, I was reading posts without my glasses on. . .LOL

Feb 12, 2021 08:34 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Alexandra... love the "celebrity free" message for sure. That alone would be enough to get my attention. I did click through to their website to get a better idea of what you were talking about and thought it was very well done.

Feb 12, 2021 05:16 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Clear message ... straight forward.  I'm not a drinker but your headline got my attention!  

 

Feb 12, 2021 06:47 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra great point on a side note it has been decades since I had the substance:))Endre

Feb 12, 2021 09:55 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander We came from a town where so much was focused on celebrities, and it was fun to see this statement.  Yes, they did a great job, and kept the feeling throughout their website. A

Feb 12, 2021 10:16 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Diana Dahlberg  neither one of us had a tequila in ages.  A

Feb 12, 2021 10:17 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. same here, I cannot remember the last time I had a Margarita.  A

Feb 12, 2021 10:18 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Like the simple & like the celebrity free. There are so many tequilla brands that are now made by celebs also. George Clooney comes to mind recently.

Feb 13, 2021 05:22 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Very clever, I like the approach!

Feb 13, 2021 09:28 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

I like their branding! I am not a big tequila fan but will have a margarita every once in a while. I would think some would be attracted to the Celebrity-Free statement, while others would prefer celebrity endorsement.

Jeff

Feb 13, 2021 11:41 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I somehow ended up on the front page  of AR and look what I found... your post, great news Alexandra when the message that did not get featured still has such a high placement:))Endre

Feb 27, 2021 09:32 PM
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