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Zillow Now Owns Showing Time? A "Brokerage Firm" controls showings?

Real Estate Broker/Owner with Kenna Real Estate ER40035749

Zillow Now Owns Showing Time? What Next?

According to Iman, the big news this week is that Zillow has made another acquisition. They have bought the popular showing software Showing Time for $500 million

This is yet another acquisition of a company that Realtors have used (and trusted) for years that contains a LOT of private data.

" We gave away the keys to the city" says Damon Chavez a top producing Luxury REMax agent in the Littleton, Colorado area about the recent Zillow move to buy Showing Time.

I mean at some point, wouldn't it be great if they actually had to "succeed at real estate" without using other brokers money?

Showing Time is Denver's #1 way to set showings. Conflict of Interest?

One Big Problem is In the Denver area our other big showing company merged with Showing Time and now because of the 15 min showing blocks due to Covid 19 a Realtor in the Denver metro area most likely will click on the set showing with Showing Time button on REColorado (Our MLS) to see what times are blocked out. So now the Zillow Group has infultrated the MLS? 


Right now with the extremely low inventory and insane amount of buyer per home in the Denver Metro including most cities from Fort Collins to Colorado Springs some homes all the showing times are booked for 3 days and you and your buyer have no chance of seeing the home before it goes under contract well above asking price a offer is accepted. 

I don't know about you, but as Zillow (now a brokerage and our competition) continues to acquire more of the tools we use to be successful and professional, the less I a can reconcile sending them money for advertising. 

Zillow Now Owns Showing Time?

What is next?

  • Maybe he buyers looking on Zillow can set showings through Zillow?
  • If your a "Preferred Zillow Agent" paying Zillow $$$ do you get special treatment or get to see the homes first?
  • Zillow gets access to all of our info and stats through Showing Time?
  • We all sooner or later have to work for Zillow or atleast pay them?

Who knows where this can lead, I dont think its good for the future of RealtorsI mean at some point, wouldn't it be in our benefit to get our voice out here to stop this obvious monopoly?  Where is NAR? Why are the big boys like Realogy, REMax and KW putting a stop to this?

  If for example if REMax bought Showing Time, as a Realtor would you feel different?

I am very interested in your thoughts about this.

Brian Burke

Kenna Real Estate


Comments (1)

Sandra Mathewson
RE/MAX 4000 - Grand Junction, CO

I share your concerns Brian.  RE/MAX corporate in Denver is having a Zoom call on this topic tomorrow, Monday February 15th.  Here is the notice, it is open to everyone, not just RE/MAX agent.

Zillow has announced it had entered an agreement to acquire the popular real estate showing management and market analytics company ShowingTime.


The announcement left many asking: “What does it mean for me?”


Join RE/MAX Chief Customer Officer Nick Bailey for a special Live broadcast on the We Are RE/MAX Facebook page to discuss this acquisition and provide insights at noon ET on Monday, Feb. 15.


This Facebook Live is not limited to RE/MAX affiliates and all are welcome to join. Invite a friend! Feel free to forward and share this invite.


What; RE/MAX Town Hall

When: Monday, Feb 15 at noon ET

WhereWe Are RE/MAX Facebook Page (visit now and click "Get Reminder")

Feb 14, 2021 06:53 AM