Zillow Now Owns Showing Time? What Next?
According to Iman, the big news this week is that Zillow has made another acquisition. They have bought the popular showing software Showing Time for $500 million.
This is yet another acquisition of a company that Realtors have used (and trusted) for years that contains a LOT of private data.
" We gave away the keys to the city" says Damon Chavez a top producing Luxury REMax agent in the Littleton, Colorado area about the recent Zillow move to buy Showing Time.
I mean at some point, wouldn't it be great if they actually had to "succeed at real estate" without using other brokers money?
Showing Time is Denver's #1 way to set showings. Conflict of Interest?
One Big Problem is In the Denver area our other big showing company merged with Showing Time and now because of the 15 min showing blocks due to Covid 19 a Realtor in the Denver metro area most likely will click on the set showing with Showing Time button on REColorado (Our MLS) to see what times are blocked out. So now the Zillow Group has infultrated the MLS?
Right now with the extremely low inventory and insane amount of buyer per home in the Denver Metro including most cities from Fort Collins to Colorado Springs some homes all the showing times are booked for 3 days and you and your buyer have no chance of seeing the home before it goes under contract well above asking price a offer is accepted.
I don't know about you, but as Zillow (now a brokerage and our competition) continues to acquire more of the tools we use to be successful and professional, the less I a can reconcile sending them money for advertising.
Zillow Now Owns Showing Time?
What is next?
- Maybe he buyers looking on Zillow can set showings through Zillow?
- If your a "Preferred Zillow Agent" paying Zillow $$$ do you get special treatment or get to see the homes first?
- Zillow gets access to all of our info and stats through Showing Time?
- We all sooner or later have to work for Zillow or atleast pay them?
Who knows where this can lead, I dont think its good for the future of RealtorsI mean at some point, wouldn't it be in our benefit to get our voice out here to stop this obvious monopoly? Where is NAR? Why are the big boys like Realogy, REMax and KW putting a stop to this?
If for example if REMax bought Showing Time, as a Realtor would you feel different?
I am very interested in your thoughts about this.