Home evaluation a relationship building block

Real Estate Agent with Sandpoint Realty rain@lakeandhomes.com SP36782

Retired Real Estate veteran Barbara Todaro had a great post last month 
Get Your Feet Off The Desk And Do Your Job Or Someone Else Will!!  Her post had to do with CMA requests.

As new agents I think we get the idea that if I do task A then I will be paid this amount.  Real Estate is not that lineal and sometimes our efforts show their rewards in the most unexpected times.  I had some buyers this last year that put an offer in on a house.  We were up against a few buyers and it could have gone either way.  Later on I was at the home inspection and met the owner.  After talking with him for a while he said you probably dont remember me but you did a cma for me about 10 years ago that saved me from making a very bad choice.  We chose your offer as a thank you and to let you know we remembered you were there for us.  I was floored and very happy for my clients to get their dream home. 
I view Home evaluation requests as great relationship builders.  I dont know how many times someone will call up and say remember me you did a CMA for me a few years ago? Well Im ready to sell.  No one lists a house for sale simply because they liked the figures on a cma.  People usually ask what their house is worth out of curiosity, maybe interested in a refi, selling privately to a family member.  Perhaps they want to know if their tax evaluation is out of line, or how much the value has improved since they bought it.  They might be looking at selling but its probably in the early stages of planning.  When automated valuation like zestimate came along it outraged the real estate community because the figures are never right.  If you think about it though what it did do though was fill a niche.  People could type in their address and get a figure and even with a false figure that immediate gratification builds a sense of trust. They had a question and got an answer. Chances are you can ask you clients, friends and family what they think their home is worth and they will give you a figure they found on zillow or redfin.  If you want your clients to have true information that is meaningful then be the one to give it to them.  Give them a reason to put their faith and trust in your advice by helping them without any expectations. 

I just had lunch with a couple that started out with a cma request a couple of years ago.  He called me up with the first words being "I'm not selling" and I responded with "Great I'm not buying so WHAT can I do to help you".  In the end I helped them find a lender to refi their home saved them thousands and made life a little more manageable.  Since then they have sent me 12 clients so far and this lunch was by their words to "talk me into selling their property this year". 

Every interaction, every request, every conversation is a building block to a relationship. We want to be chosen to be in one of the most personal parts of their lives, their home, their finances, their family.  If we want that honor we had better be willing to give a little something of ourselves first. 

Posted by

Rain Silverhawk

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Rain Silverhawk Realtor
Sandpoint Realty LLC
1205 Hwy 2 STE 203 B |  Sandpoint, ID. 83864
Phone (208)  610-0011  


Comments (21)

Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing Rain!

Home evaluation requests as great relationship builders.  I dont know how many times someone will call up and say remember me you did a CMA for me a few years ago? Well Im ready to sell.  No one lists a house for sale simply because they liked the figures on a CMA.

Feb 16, 2021 03:51 AM
Rain Silverhawk

Thank you taking the time to comment!!! 😄

Feb 17, 2021 11:47 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Rain Silverhawk - this is a great example of giving to others and building trust.

Feb 16, 2021 04:48 AM
Rain Silverhawk

Thanks Grant.  Love your tag line by the way. 

Feb 17, 2021 11:48 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Rain - Relationship-building is just one of the very good points you make in this post.   Lessons are learned each and every day.  You often never know why you were chosen(or not chosen) a relationship you weren't even aware obviously made a big impact.  

Feb 16, 2021 04:49 AM
Rain Silverhawk

And we do all keep learning each and every day.  😀

Feb 17, 2021 11:49 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Rain. Your attitude is right on point. Building relationships and making good impressions are key to a long career. Enjoy your day.

Feb 16, 2021 05:04 AM
Rain Silverhawk

Yes it is Wayne.  Thank you!!!

Feb 17, 2021 11:49 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Excellent post. I totally agree. I've been walking on land owners land and giving them market analyses. They might sell. They might not. But I'm keeping in touch with all of them, and the information I provide might lead to referrals, a sale, or might just help them with their life plans. It's all good.

Feb 16, 2021 05:45 AM
Rain Silverhawk

People remember when you do things for them especially in a world that is so fast paced.


Feb 17, 2021 11:50 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

A very feature worthy post.  I will not hesitate to give someone a CMA. It doesn't take that long and the rewards are well worth the effort even if not seen immediately

Feb 16, 2021 05:54 AM
Rain Silverhawk

Thank you Ed!  Sometimes those are the rewards most worth waiting for.

Feb 17, 2021 11:51 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Rain Silverhawk yes one never knows where a call or an appointment may lead - perhaps a client for life!

Feb 16, 2021 06:15 AM
Rain Silverhawk

A client for life is the best kudo you can get


Feb 17, 2021 11:52 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Very wise of you to follow Barbara Todaro 's suggestions.  Results from her advice are there.  Wishing you many more opportunities to build a relationship. A

Feb 16, 2021 07:47 AM
Rain Silverhawk

Always a pleasure to listen to Barbara.  Wishing you great opportunities as well!!

Feb 17, 2021 11:54 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Rain and great blog you are sharing with us here in the Rain.  Can I reblog this sometime?


Feb 16, 2021 08:36 AM
Rain Silverhawk

Hi Will.  Always humbled and honored for you to share anything I put up. 


Feb 17, 2021 11:54 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Rain,
Love this message. Let's get over the "ask and ye shall receive mentality". Let's embrace the "give and ye shall receive" mindset. However, we should never give with the expectation of receiving. It just happens organically.

Feb 16, 2021 08:54 AM
Rain Silverhawk

Very well said Caro

Feb 17, 2021 11:57 PM
Chris Ivy
Ivy Vine Investments - Memphis, TN
Sell Your House Fast For Cash In Memphis Tennessee

Very nice post rain!  I like your below quote and agree 100%


"Every interaction, every request, every conversation is a building block to a relationship."

Feb 16, 2021 11:44 AM
Rain Silverhawk

Hi Chris,  Thank you so very much.  Hey my son just moved over to Mephis this last year.  We should talk. 


Feb 17, 2021 11:58 PM
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

What a great name you have especially for blogging in the AR Rain. And a great blog.

Feb 16, 2021 02:28 PM
Rain Silverhawk

LOL yeah I have had a few people ask me if I created this back in the beginning.  Sadly know but it is a fun namesake. 


Feb 17, 2021 11:59 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Rain it truly is all about building relationships and not knowing when or who will be referred to you. One that that is known, is that people trust and respect you when they do call.  It's the best way of creating a business.

Feb 16, 2021 03:08 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I almost want to make the metaphor real and use the actual Lego because that would be kind of my jam. :)

Feb 16, 2021 09:57 PM
Rain Silverhawk

A tub of legos coming up. 😆

Feb 18, 2021 12:00 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Building relationships is the number one most important part of all of this and we can’t let anybody tell us otherwise

Anna Banana Kruchten CRS CRB, Phoenix Broker

Feb 16, 2021 09:59 PM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

"Every interaction, every request, every conversation is a building block to a relationship." Very well said. Thanks for sharing this!

Feb 17, 2021 04:33 AM
Rain Silverhawk

Thank you Joe Jackson  

Feb 18, 2021 12:00 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I complete a lot of cma/bpo's. The reason why is it gets me in the door. I love meeting people. I love being able to talk to face to face. It allows me to get future business at a pace most would not believe. 

Feb 17, 2021 05:06 AM
Rain Silverhawk

Its just a matter of going and doing, the rest is easy.  Thanks Scott.

Feb 18, 2021 12:01 AM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

I remember those instant Zillow estimates. I’m not a fan of Z or R. Thanks for the reminder that the request for a cma can open the door for future sales.

Feb 17, 2021 09:16 PM
Rain Silverhawk

LOL Yeah I dont think any of us are. 

Feb 18, 2021 12:02 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I love the response- Im not buying to the "I'm not selling"  - That would be a great postcard.  Thanks

Feb 18, 2021 06:07 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Rain,

It looks like you are making the right impression on your clients. Customer service always and there for them, when they need you. Very sweet stories.

Feb 28, 2021 10:06 PM