Do your customers currently compare the energy bills of potential homes? If so - then this might be interesting to you!
We were fortunate to have Dan McFarland, Southern Energy Management in our office today to discuss "HBA Green Built" certifications and "Energy Star" certifications - and specifically how those ratings relate to the cost of home building and home ownership.
In the conversation, he explained that "Home Heating Bills could be lowered by at least $500 annually" with an Energy Star home (as compared to a "regular" home), and that our local power company gives an additional 5% discount on utilites to homes that meet that standard!
But our local MLS does not show this as a feature... like a fireplace, or downstairs master.
Is that because homeowners are not interested in their energy budget?
I don't think so - in fact I believe that Energy Efficient homes will have higher re-sale value as the costs go up... I believe that agents should be asking homeowners if the property is Energy Star (agents here for the meeting said they had not previously looked to see if they are). The Blue Sticker should be located on the Fuse Box... if the homeowner rememebered to put it there. I also think it would be a good idea to put Energy Star certification in the COMMENTS section. Because as someone in our disscussion today pointed out... "If enough people ask MLS to include this as a feature - they will!"