Do you need a car to be a real estate agent in a big city? Kind of. Since the advent of the Internet, things have changed a little bit, so clients don’t expect you to drive them around and show properties. Homebuyers have taken control of the search process and most of them do their own drive-bys. However, when you meet with clients, you must project an image of success. Looking successful leads to increased sales. People have the tendency to judge others on face value thinking that what they see is what they get. If you drive a nice car, clients will be confident you can help them out. The car you drive is an extension of yourself. It says a lot about your personal brand. The question now is: What type of car should you drive?
If you drive a luxury car, people will treat you differently
In business, it’s all about perception. If you want to produce great results, you’ve got to convince clients that they can count on you. For the client, it’s important to know that you can help them find the home of their dreams. So, present yourself in the best possible light. A positive first impression is a good starting point for building a good relationship with your clientele. A luxury car will help you stand out from the crowd. People will instantly understand that you’re successful enough to afford a nice set of wheels. Basically, they have a guarantee that you can do your job well. Clients will trust you no matter if they need to buy or sell property. If you deal mostly with high-end clients from upscale neighborhoods, there’s no reason to worry because they won’t feel intimated by your success.
Traditional and modern culture tells us that demonstrations of wealth are clear indicators of success. When people are flaunting their wealth, they’re signaling their status. For certain clients, luxury displays aren’t frowned upon because they’re in line with their moral values. You’ll want to be able to relate to people who are seeking luxurious homes and show up in a car that matches their expectations. Since it’s an expensive purchase, the vehicle is an investment and you must protect it. Insurance will protect it from damage from collision, theft, vandalism, and bad weather. The average car insurance cost varies by state, just so you know.
The argument for buying a budget car
While some people are inspired by the success of others, others can’t help feel intimidated. Projecting an image of success by driving a luxury car could work against you. Those looking for affordable housing will consider that you’re showing off and resent you for it. You can afford a life of luxury that they can’t. Even if your personal brand gives you confidence and helps you radiate professionalism, you risk intimidating clients from certain social categories. If you’d like to put these people at ease, invest in a budget car. Or at least leave your Ferrari at home when you head off for business meetings. Clients will be able to relate to you and, most importantly, they’ll take you seriously.