For Better or Worse
"For better or worse, you better make sure it is what the customer really wants." Very well said! We should prioritize what the customers want not what we know.
Best wishes for a successful week! Onward!
Recently, I was watching video of a wedding where the bride and groom looked at each other and said “For better or worse”. That got me to thinking of changes in our industry and whether they are for better or worse.
For the real estate community, I was a bit ahead of my time. I didn’t have email blasts, but I would set my computer up to send a fax to every fax machine listed in the Board of Realtors directory in the middle of the night. That was how I marketed my listings to every agent in the area. Nobody else was doing that back then.
In 1992, I created a CRM for myself using an MS-DOS based word processor and spreadsheet called Q&A. This CRM allowed me to schedule and send form letters and keep records on all my prospects. It was MS-DOS based (that means it wasn’t pretty) and still it did a great job and best yet – it was EASY to use! That CRM was a money machine for me that effortlessly generated appointments each and every week. And all it cost me was $99 for lifetime usage.
Fast forward to now. We have a gajillion glossy pretty looking CRMs all wanting to charge us an arm and a leg. However, they aren’t intuitive and are nowhere near as user friendly as what I created nearly 30 years ago. It is as if someone thought, “Let’s spend all this money to make a product and make sure not to ask our prospect how THEY would like to use it instead of how our programmers want to make it.” Even worse, they hire people that not only don’t know real estate, they barely know software and know absolutely nothing about training.
I was once hired by a database company to sell and train their software to litigation attorneys in California. They had a 45-to-90-minute training program. Their company sales record was 13 units in a month. I reduced the training time to just 12-to-14-minutes and increased sales so that I as one person sold 106 units in a month.
It’s not rocket surgery. It is listening to your customer, finding out what THEY want and HOW they want it. Then you give them what they want.
You can make it as pretty and fancy looking as you like. For better or worse, you better make sure it is what the customer really wants.
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