Let Me Count The Ways

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

 

 

Getting properties sold is what Real Estate is all about. There are many ways to market, brand, and advertise.

 

It is our job to let the folks know we are in real estate! It is not their job to remember! 

 

 

Half the advertising does not work, but which half.

 

''John Wanamaker (1838-1922) was a very successful United States merchant, religious leader, and political figure, considered by some to be a "pioneer in marketing.” He is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

 

Featured Image

 

Below are several dozen ways of advertising,

marketing, branding, and some PR. 

 

 

Billboards


Blogging


Brochures

 

Bumper Stickers


Charitable sponsoring

 

Clothing 


Digital


Direct mail


Door to door


Email blasts


Flyers


Grocery carts


Internet

 

Kiosk

 

License plates


Magazines


Mailings


Networking


New papers


Online directories


PR agent


Place-mats


Podcasts


Print media

 

Public speaking


Radio


Robocalls/automated calling


Signage


Sky


Social Media


Sporting events

 

Spam


Telephone


Television


Trade shows


Transit


Video

 

Vehicle wraps


Webinars

 

Please feel free to add to the list of marketing and advertising?

 

 

If you have a question about selling your home

Call Margaret Rome 410-530-2400

 

Margaret Rome

Comments (20)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

A Jacqueline of all trades if I ever saw one! Be blessed always with love and light and all the best things, my friend!

Feb 21, 2021 08:24 PM
Margaret Rome Baltimore 410-530-2400

Love your comment and you...


Laura Cerrano 

Feb 22, 2021 10:49 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Margaret - I have long appreciated those words from John Wanamaker.  Obviously true when originally spoken, still true today.  

Feb 21, 2021 08:46 PM
Margaret Rome Baltimore 410-530-2400

Still true today, Michael Jacobs.

Feb 22, 2021 10:51 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Margaret, you are so right you don't sell you don't get paid simple as that:)Endre

Feb 21, 2021 09:53 PM
Margaret Rome Baltimore 410-530-2400

Always good to see you Endre Barath, Jr. 

Feb 22, 2021 10:51 AM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Margaret.

That is the million doll question isn't it?  If it were so simple everyone would be doing it, but that is what makes our business so simple, but so complicated.

Feb 22, 2021 12:39 AM
Margaret Rome Baltimore 410-530-2400

James Dray Not as hard as it looks but not as easy as it looks!

Feb 22, 2021 10:52 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Margaret Rome Baltimore 410-530-2400 if you've provided the consistent marketing, the name will be branded with real estate....when one thinks real estate, they'll think the name Margaret Rome.... and they'll want it done The Rome Way....

Feb 22, 2021 04:17 AM
Margaret Rome Baltimore 410-530-2400

As the marketing guru, Barbara Todaro, you have certainly taught us all!

Feb 22, 2021 10:54 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Margaret. The half you waste may bear some heavy fruit. Choose wisely and be prepared to change. Enjoy your day.

Feb 22, 2021 05:30 AM
Margaret Rome Baltimore 410-530-2400

Thanks for taking the time to stop by Wayne Martin 

Feb 22, 2021 10:54 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
The House Kat

There are many options for marketing. Figuring out which work and using those is key to getting phone calls!

Feb 22, 2021 05:57 AM
Margaret Rome Baltimore 410-530-2400

So many ways, so many choices of how we can market, Kat Palmiotti  Finding what works and the consistency makes that phone ring.

Feb 22, 2021 10:57 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

 

Feb 22, 2021 06:16 AM
Margaret Rome Baltimore 410-530-2400

Thank you, marti garaughty 

Feb 22, 2021 10:58 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Margaret Rome Baltimore 410-530-2400 it has been over 25 years since I have seen skywriting. I do miss that unique form of advertising.

Feb 22, 2021 06:32 AM
Margaret Rome Baltimore 410-530-2400

Rocky Dickerson Used to see it more at the beach

Feb 22, 2021 10:59 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Margaret Rome Baltimore 410-530-2400 - marketing is making sure that we stay top of mind so that they think of us when they are ready to buy.

Feb 22, 2021 06:39 AM
Margaret Rome Baltimore 410-530-2400

Grant Schneider,


 It is our job to let the folks know we are in real estate! It is not their job to remember! 

Feb 22, 2021 11:01 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Margaret,
That is quite the comprehensive list. We just have to choose the ones we want to work with and be consistent with them.  Something I used to do when writing checks and snail mailing bills was to include one of my business cards and a bright yellow piece of paper with the following words on it:
"For the most current Wenatchee real estate market news, info and trends visit my website and blog at..." 

What I found most interesting is my website outranked the local newspaper when searching for "Wenatchee real estate news".   Oh, those were the days.  😃 

Feb 22, 2021 08:01 AM
Christine O'Shea
Christine E O'Shea Broker - Naples, FL

Hello Margaret, congratulations on the feature.  I love the "sky" I am assuming banner and not sky writing

Feb 22, 2021 10:05 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Carol Williams, Paying bills with business cards inserted, was innovative back then. Congratulations on the success of your website.

Feb 22, 2021 11:06 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Christine O'Shea, It could be either one!

Feb 22, 2021 11:08 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Margare that is an impressive list.  I have to see if I can think of any others.

Feb 22, 2021 12:48 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

George Souto, Look forward to seeing you on the Tuesday Zoom.

Feb 22, 2021 04:41 PM
Lynn B. Friedman CRS Atlanta GA 404-939-2727
Atlanta Homes ODAT Realty - Buckhead - Midtown - Westside ... Love our City - Love our Clients! - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Margaret - 
Love that quote - “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”- and REALLY love the original art you produced! All the best - Lynn

Feb 22, 2021 07:08 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There are so many ways to count that I have trouble counting the ways most of the time.

Feb 22, 2021 08:28 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

That’s the funniest quote I’ve seen in a while! Thank you for posting! Love and light! Lynn B. Friedman CRS Atlanta GA 404-939-2727

Feb 22, 2021 08:31 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Love it Margaret - half the advertising works and half doesn't. Knowing what works for your business is the key.

Feb 23, 2021 12:44 PM

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