My Best Year Of Sedona Real Estate Sales Ever - What Did It Take?

By
Real Estate Agent with Coldwell Banker Realty NRDS # 146013739

Coldwell Banker International President's Circle 

Coldwell Banker International President's Circle - Sheri Sperry Sedona

Top 5% of All Coldwell Banker Sales Associates Worldwide

I found out near the end of January that I had earned the Coldwell Banker International President's Circle Award for Excellence. I have been so busy taking care of clients that I didn't really think about any awards I might receive.  After all, we are in a virtual world and there have not been any in-person sales meetings.  So there has not been any "buzz" about our 2020 achievements.  

I have really grappled with the idea of sharing this. First of all, it was 2020.  I know that many people have had so many life changes.  They have lost loved ones and many states such as Colorado, a neighboring state were completely shut down and unable to work in real estate.  My heart goes out to all those people.

But today, I saw a post from Grant Schneider - Virtual Teams Will Dominate Soon. I realized that I should share how I adapted to help clients (buyers and sellers) in this new pandemic reality. 

Arizona is a business-friendly state.  There was no real choice, you either adapt or get pushed aside.  I adapted to all the changes that needed to be made to thrive and help clients with all their Sedona real estate needs. 

It Was March 19, 2020...

I know the date because March 18, is my husband's birthday and the restaurant we were at said that they could only offer take-out starting the next day. Our Sedona and Verde Valley real estate market was very hot. However the next two weeks the phone did not ring.  

"Step Up Communication"

This is right out of Grant's post.  As a seasoned salesperson, this was natural for me.  I started calling family, friends, and close clients for no other reason than to check on them. I was not trying to sell real estate. But as you know, during the course of any conversation, we often get asked "How is the market doing?" 

Lack of Ability To Travel

I realized that I would have to adapt to whatever my clients needed from me.    I learned how to leverage the virtual world with the hands-on reality of working in the Sedona real estate world. Many of my clients come from out-of-state so I have had that virtual aspect already. But they could not travel easily or had concerns about traveling.  So more than ever before, I did virtual tours for my buyers.  Sometimes I would tour 3 homes in a day.  My husband would do the video while I talked about the home.  Rick set up a template to showcase the video with details of the homes I previewed on my website.  He made a category called "Clients Only".  You can see a video of a $2,350,000 home here, that I previewed for a client.

As many have said in Grant's post, most AR people such as Endre Barath, Jr., Nina Hollander, and Ron and Alexandra Seigel, want to see, touch and experience the energy of what is considered for most people, the largest purchase they make.  Also, I agree with Joan Cox, office space and places to get some "alone" time are very important and changing the way we habitat. The home above has many areas a household can get away from each other!

Understanding the Nuances of the Virtual World

 

Here is a major issue that you may be able to help your clients with... Some people cannot understand the nuance(s) of change in the inflection of a person's voice or worse yet, the body language. You may not even be able to see body language in the virtual world. 

 

Listening skills become critical as well as doing listening checks and asking the right questions. When we listen intently to what a client is telling us, we will be able to identify concerns and adjust to those needs. 

 

In Closing...

 

I had made all my goals by summer. I didn't rest on those goals.  I adjusted them upward by a significant 7 figure amount and just slightly missed the new adjusted goal. In times like this, we can't rest on our laurels. We need to press forward but we also need to realize why we are doing this and celebrate our accomplishments.  I look forward to continued success in 2021.

 

I received two letters of congratulations.  I will leave you with these 2 lines from our President & CEO, M.Ryan Gorman. 

 

Your exceptional performance exemplifies the best and brightest in real estate today. 

Congratulations on ranking among the top sales professionals in the network.

 

 

 

 

Comments (66)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Congratulations on a great year and many more to come, I’m absolutely sure of that!

Feb 24, 2021 09:33 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Dorie Dillard Austin TX Some people just have the grit and the passion for what they do to get it done! Wonderful!

Feb 24, 2021 09:34 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We will never forget 2020 . It threatened our Business greater than for of the Economic downturns we’ve all experienced !!!

Feb 25, 2021 05:24 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you so much Laura Filip - All the best to you in 2021!

Feb 25, 2021 08:40 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you so much, Andrea Bedard, It has been a journey. I appreciate the support. Have a great Thursday. 

Feb 25, 2021 08:45 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Myrl Jeffcoat - This year is already moving so fast.  In a blink of the eye, it will be spring!  YIKES!

Feb 25, 2021 08:55 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Anna Banana Kruchten CRS CRB, Phoenix Broker - That means so much coming from you.  Of course, you know I feel the same way!  

Feb 25, 2021 09:00 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Dorie Dillard Austin TX - Thank you. Have a great upcoming weekend. 

Feb 25, 2021 09:06 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Laura Cerrano - Thanks so much for the support! Much success to you in 2021. 

Feb 25, 2021 09:09 AM
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

Congrats! I hear Sedona is beautiful.

Feb 25, 2021 04:30 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

When I worked for Coldwell Banker, I never came near that level of excellence, that is truly awesome Sheri Sperry - MCNE® 

Feb 25, 2021 06:40 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations, Sheri, on your your special recognition.

Have another outstanding year.

Feb 26, 2021 03:46 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

That is just fantastic, Sheri. You should be very proud. Great way to adapt and adjust quickly to the market nuances. Bravo! 

Feb 26, 2021 07:34 AM
Christine O'Shea
Christine E O'Shea Broker - Naples, FL

Congratulations on your success, adaptation to the virtual world we have come to live in!

Feb 26, 2021 09:57 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you Paul S. Henderson, REALTOR®, CRS - The year was a blur!  Have a great week! 

Mar 01, 2021 12:33 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you, Roy Kelley - This year is already progressing at a fast pace. 

Mar 01, 2021 12:34 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you Debb Janes EcoBroker and Bernie Stea JD - As you know, everything is done with the client in mind.  They help shape what we need to do. 

Mar 01, 2021 12:36 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Christine O'Shea - Thank you!  It is a delicate balance but we do what we need to do to satisfy the client! 

Mar 01, 2021 12:37 PM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Sheri Sperry - MCNE®   Congrats on reaching new heights!! I also had my best year ever.  While my numbers pale in comparison to yours...I am thrilled with my results.  I do, however, need to reread your post and do a better job of contacting people I know.   Here is to a great 2021!!

Mar 03, 2021 07:11 AM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Congratulations on your great year! You live in a wonderful place. I am very jealous

Mar 03, 2021 11:35 AM

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