The 6 human needs

By
Real Estate Agent with Realty One Group # S.0190863

They say there are 6 human needs and each life is a unique balance of those 6. They each can also have a unique role in real estate.

1) Certainty – well most folks want to know exactly how their transaction will go without uncertain surprises, right? They want to feel as if you have planned for every outcome and will guide them through it no matter what.

2) Uncertainty – well, most folks like to be pleasantly surprised by a home they view, don’t they? As opposed to every house looking exactly the same. (“Here’s the 326th gray house like the other 325 gray houses”)

3) Significance – our clients want to feel important. Now I have seen some real estate agents say quite arrogant things as if they think they are better than the rest of us and they desire to rub our noses in it. I have literally choked on my breakfast reading the snide and arrogant comments some agents have published in public forums. I just think to myself that I would never want to refer a client to them. I want my client to feel significant. I would never want a client handled by someone who publicly shows themselves as someone that views themselves as superior to everyone else.

4) Connection – we want our clients to not only feel connection to the home that they buy, we also want them to feel connected to us and our service. If we don’t show ourselves as truly connected to their wants and needs, then we are merely nameless automatons robotically doing our job. That won’t bring repeat business.

5) Growth – we should be a part of their team. If they want to grow their family, we help them find the larger home. If they are empty nesters wanting to expand their options of living life, we help them downsize so they can utilize their equity in new and exciting ways.

6) Contribution – we are at our best when we haven’t just collected a check, rather we have contributed to their life and making their dreams become a reality. When we have contributed to their family history.

Many of you thought one of the needs I would discuss was shelter. But these needs are the human needs. The inner emotional needs. The needs that perhaps society has overlooked and ignored. It can be easily said when we see events in the news, so many of them involve folks wanting to feel significance. In really good cases people make the news because they do a positive thing that is significant. It is a shame how many do violent acts and crimes because they don’t feel significant and yet they desire to – no matter the cost.

Let us be our best. Let us fulfill all our client’s needs.

 Rocky Dickerson  Rocky Sells Vegas Peccole Ranch Summerlin Houses Sell My Summerlin Home What Is My Vegas Home Worth What Is My Summerlin Home Worth Peccole Ranch Houses Summerlin Homes For Sale  

 

Comments (31)

Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Brian England Yeah, it struck me when I saw a lecture on the 6 human needs how they are such a part of what we do.

Feb 27, 2021 06:17 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rocky, I can find homes on-line for buyers, and interesting listening to the comments once we view the home.

Feb 27, 2021 06:55 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Joan Cox yes that human interaction and connection make all the difference

Feb 27, 2021 06:58 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Rocky, for sharing your experience and your advice.

Have a very special weekend.

Feb 27, 2021 08:14 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Roy Kelley I am glad you enjoyed today's post. I know you appreciate how important it is to connect with people.

Feb 27, 2021 08:38 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Rocky interesting blog from you again and that is so true by your words.  Make it a great day!

 

Feb 27, 2021 09:38 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hello there Will Hamm thank you very much and HAPPY BIRTHDAY!

Feb 27, 2021 10:22 AM
Will Hamm

Thanks Rocky

Feb 27, 2021 10:33 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Rocky- what an insightful post.  There are many intangible needs that we have and it's important to remember that. I can remember being in a car with an agent when we were looking for a home many years ago. While on the phone with another agent she kept saying "buyers are liars."  Whether or not she was talking about me, I didn't like that she was talking about any clients in front of me. 

Feb 27, 2021 10:44 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Rocky those are interesting needs.  I would have never though of "uncertainty" as one of them.

Feb 27, 2021 12:49 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there Kathy Streib I think if an agent holds disdain for a client that the client picks up on it. I just want to keep my attitude of gratitude.

Feb 27, 2021 01:06 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there George Souto try eating oatmeal for 200 meals in a row and you may get that point. LOL. Luckily we don't have to

Feb 27, 2021 01:07 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hello Rocky Dickerson 

I do not know who "they" are ... I can say with certainty that uncertainly is not one of my human needs. 

Connection, growth, contribution ... count me in. 

My clients are significant and they know it. 

Thank you for this interesting and fun post. 

Feb 27, 2021 01:07 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there Kathleen Daniels, Probate & Trust Specialist you don't like pleasant surprises for your birthday or for Christmas? Or discovering a new food or travel destination?

Feb 27, 2021 01:08 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hello Rocky Dickerson 

In your own words ..." most folks like to be pleasantly surprised..."

I am not in the most folks bucket. I do not like surprises and travel is not something I enjoy.  I am a homebody. 

Food? I guess we could say I am surprised by the lack of healthy, organic, vegetarian, and/or vegan food available at restaurants. 

Feb 27, 2021 01:50 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

You have such an elegant way of expressing your thoughts. Well done Rocky Dickerson 

Feb 27, 2021 05:58 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Hi Rocky,  Thank you for sharing this very well written observation of human needs.

Feb 27, 2021 06:43 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Thank you very much Paul S. Henderson, REALTOR®, CRS I do tend to ponder at times

Feb 27, 2021 09:24 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there Bob Crane so glad that you enjoyed this post today

Feb 27, 2021 09:25 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved your post Rocky but that is not a surprise to me and you:)) yes the comments were fun too,  Just to be clear for me it has never been about the money it has always been client satisfaction and when that happens the money will come, Endre

Feb 27, 2021 09:37 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Endre Barath, Jr. and I would say that even those that just know you from AR would say that message easily comes through.

Feb 28, 2021 07:15 AM

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