How to Find and Convert FSBO Leads

Real Estate Technology

Although it is difficult for businesses to depend solely on for sale by owners (FSBO) in the home sales business because of its challenges, the for sale by owner's business is equally a fascinating branch of real estate that one can journey on for prospective beneficial rewards. 

In 2016, although the National Association of REALTORS reported that of all homes listed in that year, only 8% of them were registered as FSBO. Nevertheless, all things considered, the characteristics of FSBO make them easily convertible than customary vendor leads, including their willingness to sell and potential troubles. 

Despite the numerous stereotypes about the For Sale By Owner (FSBO) business, it has, against all odds, experienced massive growth over the years.  

In this article, we would highlight ways to find and convert For Sale By Owners (FSBO) leads alongside few tips on how to win and dominate the FSBO business. 


Best Ways to Find and Covert FSBO Leads 


Online Resources 

Going online to search for resources like residential real estate blogs and websites is the first thing to do. There are so many credible online resources that provide lots of For Sale By Owners listings. Online real estate platforms like; Offrs, ForSaleByOwner, Zillow (Make Me Move), Fizber, and Craigslist have a reputation for their numerous listings. Visiting a few of them is a wonderful way to start. 


The List of Law-Breaking Taxpayers 

You can request access to this information from your district’s secretariat. With this data, you can create a compelling marketing campaign based on this list. You could go the extra mile of finding out what their underlying problems are with useful data. You can utilize this list in creating appealing offers to sell them and solve their problems, therefore converting. 


Engaging Hyper-Local Advertisements 

Hyper-local advertisements are by far one of the best ways to get and convert FSBO leads. Instead of engaging in the mass real estate market struggles, this alternative enables agents to locate their audience according to their geographical locations. Here are some tools with which you can effortlessly do this; Facebook ads, Pinterest, Google ads, and your classical street sign.  



Arguably one of the best resources you will ever find. How do you get leads on Facebook? You can start by joining real estate groups with relevant information about For Sale By Owners. But converting leads from here means you must be resourceful and appealing; how? 


Post Relevant Content 

Show your experience by telling your testimonies. 
Create irresistible offers. 

After gaining these FSBO leads, your next step is to be consistent and own the For Sale By Owners market. Here are some tips from the pro real estate agent, Gia Silva; 


Be Genuinely Interested in People 

To be successful in this business, you must genuinely take an interest in interacting with people. Why is this relevant to the industry? FDBO is one of the most interesting people you are ever going to meet. Hence, you have to be genuinely interested in them. 


Build Rapport 

It is essential to being successful in the business. Always try to find something engaging to discuss. When you go into their homes, you can look at the pictures on their walls, ask about their travels, the reason for moving, find out little about their kids. This will give you an idea of what to say and help build some familiarity between you and your client. 


Have the Right Attitude 

Having the right attitude has a lot to do with persistence, confidence, and politeness. If you do not have the right attitude, the first two steps will not work, and you may not last in the business. 


You Can Always Highlight Your Positive Reviews 

Give your clients some confidence that they are taking the right step with you. Let them have reasons to be optimistic about hiring you. FSBOs love to give reviews and are always willing to provide impressive ones for a job well done. Once you get these kinds of reviews, feel free to highlight them to new clients. 

Comments (2)

Winston Rowe & Associates CRE Investing Financing
Winston Rowe & Associates - Saint Clair Shores, MI
No Upfront Fee Commercial Loans

Emma, a great tool to get FISBO residential and commercial mortgage sales leads it to write a free book that provides value not promotion. Check out Smashwords web site it's free and is one the largest book agragators.

Check out our free book "Commercial Real Estate Finance"



Feb 26, 2021 07:07 PM
Emma Swier

Thank you, Winston! Appreciate the feedback and the free book! 

Mar 02, 2021 08:16 AM
Winston Rowe & Associates CRE Investing Financing
Winston Rowe & Associates - Saint Clair Shores, MI
No Upfront Fee Commercial Loans


Mar 02, 2021 10:57 AM