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Cut Corners With Coupons Not With Marketing!!!

By
Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

                           

Marketing opens many new doors for real estate agents. That’s called “new business” in our profession. Agents have online and offline methods from which to choose, and the majority of agents select the online option. The Reason?  There’s no cost! 

The problem with limiting one’s marketing to online sources such as websites and blogging platforms is not everyone is computer savvy. However, everyone needs a roof over his/her head.  A large percentage of business is lost when offline marketing is eliminated. 

When I was actively working as a marketing agent, my game plan was to create an online blog post and complement it with offline sources.  It’s truly a simple formula to work!! 

My offline sources of choice were direct mail marketing with postcards to secure more “inventory,” and print marketing in the form of a full-page newspaper ad to display “that   inventory.”  

The flavor of the online blog post that introduced the new listing was reflected offline with the same font and similar text. The clients were very happy with the professional photography used and the creative writing to describe the best attributes of each property. 

Marketing is successful when both online and offline are used and complement each other. Spend the money and reap the rewards.  

Other homeowners are paying attention. Think as your next client will be thinking when they are “grading the quality of your marketing” while deciding which listing agent to call. 

Do Not Cut Corners with Marketing Yourself or Your Inventory. It’s always a test. Prepare properly for the Win.  

Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

Comments (40)

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Debb Janes EcoBroker and Bernie Stea JD committing to a plan of marketing is wise....

Wayne Martin thank you.... whatever plan you create, be consistent with it...

Roy Kelley thank you.... you and Dolores enjoy your Sunday...

Kathy Streib thank you so much for your Sunday Feature....

Rocky Dickerson keep that pump running consistently .....

Feb 28, 2021 07:49 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 (Sheila).... potential clients are always following the market and marketers prior to making decisions....

Kat Palmiotti online AND offline marketing should be used to not leave money on the table for others to swipe away!!

Brian England I doubt if there's anything I could ever teach you.... you're a champion...

Nina Hollander keep it "top shelf" and be consistent with it.... people are watching....they're following you and others before they make a final decision..... my money would always be on you.

Feb 28, 2021 07:53 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

you know what this post made me thing about? People are so inundated online, do they ever find our stuff? But .... if it shows up in their mailbox we show up right in their face.

That can be done with online advertising but it's a little trickier & most need help doing this.

Feb 28, 2021 08:05 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Great advice and I'm glad that's house I do it. I market both traditionally through mail and contemporarily through digital & video means.

Feb 28, 2021 08:07 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara and not cutting corners is something I learn from you over the years here in the Rain.

 

Feb 28, 2021 08:41 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Barbara Todaro ,

I'm so glad that Kathy Streib featured your post in her "Ah-ha" moments for the week! I already read your post and commented but so worth a reread.

Feb 28, 2021 10:19 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Dorie Dillard Austin TX thank you....

Will Hamm we learn from each other...

Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets I'm sure you do everything properly.... 

Feb 28, 2021 11:05 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Lyn Sims that's why I always continued with my "old school" method of mailing postcards.....everyone is online and who knows who will be found.... but everyone gets their mail everyday.... and they WILL glance at it, even if they're not thinking of selling.... many save the postcard.... I had one call from someone who saved the postcard mailed each month.... she had 12 fanned out on the table!!

Feb 28, 2021 11:07 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Barbara Todaro - I tend to go in spurts, sometimes a lot of print in our glitzy magazines when we have big events happening on the Monterey Peninsula.  And although I may not get calls from it, people remember.  Some even cut out the ad and give it to me next time they see me.  Since we are not a normal residential community (2/3 of all homes in Carmel-by-the-Sea are 2nd homes), I don't mail out to homes.  But I stay in their minds by the community efforts I provide such as organizing the annual (except right now) Carmel Art Festival that is so loved by everything here. 

Feb 28, 2021 11:20 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Love the title, Barbara Todaro.  It completely makes sense!

Feb 28, 2021 11:46 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Barbara:

Love the title, but even more the wise words in your post.

Jeff

Feb 28, 2021 11:59 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

thanks, Jeff Dowler, CRS the post is just common sense....nothing magical from me!

Sheri Sperry - MCNE® common sense and keep it simple....

Hella M. Rothwell, Broker/Realtor® I remember the glossy magazine that you were featured in, if I remember correctly.... very impressive...

 

Feb 28, 2021 12:59 PM
Hella M. Rothwell, Broker/Realtor®

Barbara Todaro - That is the best type of p.r.

Mar 05, 2021 12:36 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Sage advaice that I have heeded and reaped the rewards of in my own business.

Feb 28, 2021 04:17 PM
Ritu Desai 703-625-4949
Samson Properties - Chantilly, VA
Northern Virginia,Washington DC & Maryland Realtor

You are spot-on as always! Have a multitude of marketing and not cutting corner proofs you are committed to your business and clients.

Mar 01, 2021 04:51 AM
Monique Combs
Royal Shell Real Estate - Bonita Springs, FL
Royal Shell Real Estate - Monique Combs

Absolutley! You get what you pay for.

Mar 01, 2021 05:12 AM
CANDACE (Candy) STEVENS, EA
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

I have clients who are not computer savvy and take the time to cater to them.  I get irritated sometimes becasue it slows my pace down, but at the same time it slows my pace down so I can enjoy a face to face visit. 

Mar 01, 2021 07:34 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

That's why they call you the Queen of print marketing and for me, you always will be Barbara Todaro 

Mar 02, 2021 09:59 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Forever the Queen of real estate marketing!

Marketing is successful when both online and offline are used and complement each other. Spend the money and reap the rewards.  

Mar 03, 2021 08:24 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved your post and if it is not a digital coupon I probably will not even use that:)) no short cuts on Marketing!!!!

Mar 03, 2021 11:24 PM
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

Yes, they are paying attention! Seeing your name in print, around town and online will ensure prospects think of you. Great information as always! 

Mar 04, 2021 08:01 PM