Creating a Buzz Fosters Mind Share ~ Just Ask Barbara Todaro

By
Real Estate Agent with Coldwell Banker Realty ~ 512.750.6899

If you are an Active rain member you surely have read many posts by our very own marketing guru Barbara Todaro. In Franklin, Massachusetts, the Todaro team is top of mind with every citizen. I’m a big fan of her marketing style and utilize many of her tips, applying them over the years to further my mind share in the community I serve.

Barbara’s philosophy, “you have to spend money to make money” aligns with my thought process. Dollars spent on “mind share” is always a great return on your investment. Her posts drive home the point to dominate the market you serve you MUST stand out and be top-of mind to you audience. Even in her most recent post she emphasis how important it is to spend money on advertising and stresses marketing is successful with both on line and off line because the complement each other.

Constantly creating a “buzz” that you are the local expert gains you the competitive edge, but it must be a steady buzzing stream that moves throughout the community. Consistent marketing letting the community know about the next listing or sale and what the market is doing is relevant but doesn’t’ guarantee you dominance unless you prove your value as the resource for your community.

Understanding the mindset of your community will allow you to define what you need to do to capture your audience’s attention. Once you understand what you need to do to achieve that coveted status of having your name uttered every time real estate is mentioned, you can move forward with a well-orchestrated plan.

Occupying that status in your marketplace is what matters most in obtaining the lion’s share of business and can only be accomplished when you stand out and are remembered by much of your audience.

I remember well a statement Barbara made over a year ago: “The way we market will determine how well we do at “Branding.” Marketing must be “consistent, visible, simple and memorable.” The sum of these factors equals “Branding.” How well we Brand will determine our success at the end of the year.”

Barbara years ago, asked me why I didn’t create a rider for my sign that stated “The most frequently hired Realtor in Canyon Creek” I immediately ordered them and used them for years. I gained more traction which propelled me further to the top-of mind status for the community I serve! Thank you, Barbara. Your advice, wisdom and tips are invaluable.

This is my second entry into the February Active Rain challenge hosted by Rocky Dickerson and Kathleen Daniels, Probate & Trust Specialist.

 

 

 

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Comments (27)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Dorie Dillard Austin TX - this really was a good choice.  I am amazed with Barbara Todaro 's marketing.  I am not in real estate but I certainly think of how she would approach marketing in mine or any business.

Feb 27, 2021 06:52 AM
Dorie Dillard Austin TX

Hi Grant Schneider she knows how to always be top of mind in her market and shares her tricks and tips.

Feb 27, 2021 08:06 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Dorie, Barbara has been a great mentor for many of us here in the Rain, her advice is excellent.

Feb 27, 2021 07:04 AM
Dorie Dillard Austin TX

Hi Joan Cox ..she is the best!

Feb 27, 2021 08:06 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

 

Feb 27, 2021 07:09 AM
Dorie Dillard Austin TX

Thank you marti garaughty ! Iappreciate the feature in your group.

Feb 27, 2021 08:07 AM
Barbara Todaro

I appreciate that feature, too, marti garaughty ...you'll always be the best in my book.... and I have the best books.

Feb 27, 2021 10:42 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for featuring Barbara in this post.

She has provided outstanding advice for many years.

Feb 27, 2021 08:22 AM
Dorie Dillard Austin TX

Yes she has!

Feb 27, 2021 04:37 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro and marketing guru are synonymous! A great choice for this month's contest entry!!

Feb 27, 2021 09:36 AM
Dorie Dillard Austin TX

Thank you Margaret Rome Baltimore 410-530-2400 

Feb 27, 2021 04:37 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Dorie- what a wonderful testament to our favorite marketing guru...  Barbara Todaro I have read her posts since I joined the community and when meeting new agents in Florida, I would tell them to follow her blog!!!  She definitely knows how to market like you mean it. Not only that, she is so willing to share her knowledge with others. 

Feb 27, 2021 10:32 AM
Dorie Dillard Austin TX

Hi Kathy Streib ,


She does Market like she means in and has always given me the inspiration to change things up but stay focused!

Feb 27, 2021 04:39 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

thank you, everyone....you're all so very kind.... and I truly appreciate that kindness....we're in a business that promotes survival of the fittest in whatever way one can succeed.... it's often unpleasant...and it should not be....sharing with each other is the right way to do business... helping the competition but doing it better than they do it will leave you the victor.... 

 

Feb 27, 2021 10:46 AM
Dorie Dillard Austin TX

AMEN!!

Feb 27, 2021 04:39 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Dorie this is very appropriate.  One outstanding Realtor singing the praises of another outstanding Realtor.

Feb 27, 2021 12:36 PM
Dorie Dillard Austin TX

Hi George Souto ,


Its agents like Barbara Todaro sharing her expertise that raises the bar for all agents and inspires them to greater heights!

Feb 27, 2021 04:41 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie,

I am a big fan of Barbara Todaro .  I am delighted that you wrote this post.  Wishing you a wonderful weekend.  A

Feb 27, 2021 01:10 PM
Dorie Dillard Austin TX

Thank you Ron and Alexandra Seigel ,


You have to give credit where credit is due!

Feb 27, 2021 04:41 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hello Dorie Dillard Austin TX 

Barbara Todaro certainly earned the marketing and branding guru title. She consistently demonstrates how it is done and why we need to spend money to make money. 

Thank you for participating in the Share the Love challenge. 

Feb 27, 2021 01:37 PM
Dorie Dillard Austin TX

Thank you for hosting Kathleen Daniels, Probate & Trust Specialist !

Feb 27, 2021 04:42 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for creating such admiration for our friend Barbara Todaro. She is a true marketing juggernaut as are you Dorie Dillard Austin TX 😃

Feb 27, 2021 03:35 PM
Dorie Dillard Austin TX

Hi Paul S. Henderson, REALTOR®, CRS ,


I've learned from the best!

Feb 27, 2021 04:42 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Dorie.

I have followed Barbara for a long time.  Her insights are always appreciated.

Feb 28, 2021 12:16 AM
Dorie Dillard Austin TX

Hi James Dray I couldn't agree more.

Feb 28, 2021 04:13 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

What a great choice Dorie in choosing Barbara Todaro. She has taught so many of us how to do it right. She is a wealth of information and shares it willingly!

Feb 28, 2021 04:30 AM
Dorie Dillard Austin TX

Yes she is  weath of information and always shares daily to help us do better!

Feb 28, 2021 06:26 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Barbara is the best in her type of marketing. You either have the flair for it or you don't & she does. I've read her advice for eons now & it's always been good money making suggestions. 

Mar 01, 2021 07:33 AM
Dorie Dillard Austin TX

Hi Lyn Sims ..I have experienced the same thing!

Mar 01, 2021 05:01 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Kudos to you and Barbara who are pillars of the AR community.  She is a whiz at marketing and it definately p ays off

Mar 02, 2021 01:47 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Barbara seems to take everything to the next level I try to read every post for the golden nuggets she provides. She is the reason I went back to postcard marketing years ago. Thanks for sharing and have a Happy Day Dorie

Mar 03, 2021 05:10 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

Great Post! I think Barbara has all taught us something. She gave me the courage to do something for my weight problem. The best step I ever took! So how could she go wrong with any other advice?

Mar 03, 2021 03:59 PM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Barbara was one of the first members I started following when I joined. 

Mar 04, 2021 07:51 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Oh, you choose one of my favorite people, Dorie! She knows what she is doing and she is such a great teacher. I am excited for her that she is retired but, I think it's probably a little bitter sweet. When you do something you're so good at and that you love for so long, it has to be tough just to STOP! 

Wonderful post and thank you for participating in the February/March challenge!

Mar 16, 2021 07:50 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I might use different words but I agree that we have to really be in it to win it to get anything accomplished even at all

Mar 17, 2021 08:37 PM

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