6 Ways The AWS Marketplace Can Boost Your Business In 2021

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You always have room to improve whenever you own a business, especially if you want to sell or utilize products. Due to this, many people use the AWS Marketplace as a key area to help them distribute and find products. We want to explain why you should look into this marketplace and the benefits it provides.

What Is the AWS Marketplace?

The AWS (Amazon Web Services) Marketplace is a store where people can sell various products, services and software designed to work with the AWS platform. For example, people will sell operating systems, data analytics, storage and many other products for people to use.

When you visit the marketplace, you can look at the different categories available to see what the platform can offer you. You can narrow your search by categories, vendors, pricing plans and other parameters to find the ideal software. With this in mind, you can find various products in this marketplace to meet the needs of your business.

How the Marketplace Can Help You

Whether you want to sell some products on the platform or buy ones to assist your business, you will enjoy various benefits through this marketplace. We want to discuss some of the benefits you can enjoy as a seller and a buyer to help you understand its importance. The first three points are seller benefits and the last three are buyer benefits.

Gain and Retain Customers

As you create a software and distribute it on the marketplace, you will naturally gain more sales and customers. If your software leaves a positive impression on them, those people will continue to pay for your software and support your business. This makes the marketplace great since it will help you find new customers while retaining them.

If your business plans to focus on software as a service (SaaS), you should make customer retention a priority. Since customers will consistently pay you to use the software, you will get a steady flow of income from each of them. This makes it a great place if you want to make some money for your business.

Spread Your Brand

Placing your products, services and software on the marketplace also allows you to spread your brand to others. If people don't know about your business, then they won't buy products from you. However, if you're a small business looking to make a mark on the industry, the Amazon Marketplace might be the ideal choice for you.

Placing your product on the marketplace increases your visibility and credibility in the industry. People will realize that Amazon supports your product, so they will feel more open to trying out your product. If they like it, then they will mention it to others, which will spread your brand even further.

Improve Your Product

As you sell your product, people can leave reviews based on their experiences. This way, you can check those reviews and understand how you can improve your software. For example, if you get lots of positive reviews talking about a specific part of your software, you should continue to strengthen and improve it.

If you come across criticism, you should consider what people have to say. Think about what they don't like and look into some ways you can improve your software. As you look through reviews, you can both strengthen the strong points and overcome weaknesses. Doing so will help you to create an overall better service or product.

Boost Your ROI

When you run a business, you want to make the most out of your return on investment (ROI). ROI refers to how much money you made in relation to the amount you spent. The higher your ROI, the more money you made through your expenses. In short, if you take advantage of the marketplace, you can boost your ROI.

Various marketplace products and software can help you improve your website or cloud through AWS. Once you pay for the product or service, you can use it for a certain amount of time. Depending on what you buy, you could utilize those products to increase your ROI as you use them effectively and consistently.

Automate Your Business

As an added point, you can look into software that will automate your business. For example, you could check out SaaS options that can automatically sort and organize referrals you get for your business. Since this marketplace provides tons of options for software and services, you can find something that will further automate your business.

For example, you can get automated software that will send you data, offer you machine learning and even help you with storage. There's tons of options when it comes to automation through the marketplace, so you will need to go in there to see if you can find something that sticks out to you.

Try Products Beforehand

As an added bonus, the marketplace gives you multiple products that offer free trials. This way, you can see what products can do and find out if you want to stick with them. If you don't, you can remove the product and find something else to meet your needs.

Keep in mind that these free trials usually require you to start paying once the trial runs out. Also, some of the options available won't give you a free trial, so you will need to look out for those ones. However, as you navigate the marketplace, you can find excellent options and free trials to see if you can find an ideal software for your business.

Whether you want to sell products on the marketplace or buy software to help you out, you will enjoy various benefits as you utilize AWS. Make sure you look into the marketplace to build up your own product or improve your business. As you do so, you can boost your business during 2021 to draw in more customers.

Comments (1)

Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Feb 27, 2021 02:53 AM

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