Question for you, are you a 4C or a 3F?


There’s an interest grabbing title! I am hitting contact relationship and marketing hard. I feel they are the fundamental steps in building any business to be successful. So, what is a 4C? I can explain it best below, stop and think about both business and personal relationships.

Chemistry – Finding something you share with the other person, I like to think of it as a fist bump. We can always find common ground whether it’s professionally or personally. You golf, sew, gardening, hobbies, children, lifestyle there is always something!

Character – Who you really are, we all can put on an act for a while but eventually your true personality will show. Do you care? Are you reliable? Are you relatable?

Competence - Are you good at what you do? People will challenge you to test your competence, are you somebody I want or need in my life.

Consistency – Many of us look at a person and see consistency, whether in their job, the gym, there relationships. We all desire consistency in our own life, display it!

Now let’s look at the other side of my title, 3F’s. Too many times I hear from the public they just wanted their commission check. “We were buds and I thought friends until they got paid and then gone.” Here are the 3F’s:

Find them – Online leads, social media more than likely NOT referrals

Fleece them – Yes, get them to buy from you at any cost, promises, saying the right thing

Forget them – Burn that bridge, hide from them when you see them, not a life I want

I do hope you become a 4C if you are not one already. Most professionals I run into are or close to being a 4C. Yes, I have had 3F’s in my life who only wanted what they could get out of me, use me, abuse me then toss me aside. When I see them at functions I can tell they are very uncomfortable, but you know what? I’m NOT! “Raise the Bar” REALTORS®!

Dick Betts, REALTOR®

The Betts Team

Touchstone Real Estate

717-860-3107 cell

Comments (16)

Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Dick- I like your 4 C's!  I would think that if we can all focus on our personal and business lives...we would be so much better off. 

Mar 02, 2021 06:01 PM
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

I love this way of thinking.  Thank you for sharing this with us!

Mar 02, 2021 07:12 PM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Someone I facebook messaged yesterday showed his character. He is no longer someone I would refer any future business to. Character is a very important part of who we will work with (or who will work with us).

Mar 03, 2021 06:08 AM
Dick Betts

Very true!

Mar 03, 2021 06:28 PM
Winston Rowe & Associates CRE Investing Financing
Winston Rowe & Associates - Saint Clair Shores, MI
No Upfront Fee Commercial Loans

Direct business relationships are always best.

Mar 03, 2021 06:21 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Mar 06, 2021 06:03 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Dick. I would hope, against common sense that the 3F people exit the businss quickly. Enjoy your day.

Mar 07, 2021 05:15 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Far too many F's are out there unfortunately. 

Love the C's!

Excellent information!

Mar 07, 2021 07:03 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Dick Betts,

I'm so glad Kathy Streib featured your post in her "Ah-ha" moments for the week as I missed it. You are right on with your 4C's..I like them.

Mar 07, 2021 07:11 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Dick Betts - Great post to remind us.  When I think of 3 Fs, many marketers flash through my mind and not in a good way.  

Mar 07, 2021 08:49 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Glad Kathy featured this one.  Would have missed it otherwise.  Definitely want to be a 4C.

Mar 07, 2021 09:33 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Divk I like your 4C's!  Can't imagine thinking 3 F is going to build anything.....

Mar 07, 2021 10:52 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Nice post and love all the C's. Thank you for sharing.

Mar 07, 2021 12:15 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Dick Betts - I strive to be 4 C and I am always open to asking how I am doing.  As far as the 3F's, those are the driveby shooters.

Mar 07, 2021 05:29 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Dick having been in business for 27 years  or longer with repeat clients I take it I fall into the C's there are many who do the F's and are gone from business within a few years...Endre

Mar 07, 2021 11:27 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Back in college I wanted to be a 4F but that was a different story.  Now having  4C's is very desirable

Mar 08, 2021 05:20 AM
Dick Betts

Know exactly what you are talking about!

Mar 08, 2021 06:31 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

5C's - well said, a great summary of how to raise the bar.

Mar 27, 2021 08:42 PM