Your GMB, Google My Business is one of the most powerful ways you can expose your real estate company, as well as your clients’ listings. If you’re a local real estate broker, you need to make sure you have claimed your GMB for a better online presence.
You should of course make sure you meet all Google guidelines and if you do, claim your business listing. A strong Google My Business will have many positive benefits on your local SEO. When you have a fully optimized Google My Business it will help your website rank better. However, this is just the tip of the iceberg for the positive effects of your GMB on your website.
Why You Should Care About Your GMB Listing
As a realtor, you are constantly trying to get more exposure for your client’s listings. One way you can do this is through your Google My Business profile. One of the most overlooked and undervalued features in GMB is weekly posts. Less than 20% of all businesses use regular GMB posts. This is a wide-open platform for most realtors to get more exposure than their competition. And guess what? It is totally free. So, you’re asking, are GMB posts a Google ranking factor. The answer is no. But that does not mean it does not have a huge value to your firm.
GMB posts will last live for seven days and then will stay in a carousel with all your other posts. This is one of the easiest ways for a realtor to get extra exposure for land and homes for free. This is also easy to do. Just grab a different listing each week and add the listing description as your text. With a new feature, Google added last year you can now add up to 10-images in a horizontal carousel along with the listing description.
You can either add a phone number or a website link as your call to action. You can use a CallRail tracking number so you know where your calls are coming from or use a UTM along with your URL so you know for sure if a lead came from your GMB. This is just a quick and dirty post about how to get extra views for your listings.
Remember, when you do the things others aren’t willing to do you win where they don’t. In my experience, 95% of realtors do not use weekly posts for listings and this means a great opportunity for you if you’re willing to do what your competition won’t.