In 2006 a survey was completed by the NAR*. This survey found that 77% of all homebuyers felt the internet was their top choice for finding information and 71% said the yard sign was a top source of information. With this in mind, on February 25, 2008, Insight 360 Tours launched its newest marketing solution, the Insight ImageRider. This powerful tool combines the power of and demand for online information via the Internet, with the effectiveness and drive-by exposure of the traditional yard sign.
The ImageRider is a custom sign rider attached to your listing sign. It contains a unique web address for the property along with a full color panoramic image from inside the home. The web address is the same as the property address so it is easy to remember for prospective buyers and neighbors. This listing specific website contains your full interactive virtual tour with enhanced listing features including: integrated Panoramic and Still Photos with Interactive HotSpot navigation, City and School links, Maps, Satellite View and Driving Directions, Mortgage Calculator, MLS Number and Property Information, Customized Tour Window including Agent Photo, Email and Website Link and Phone Number, as well as Optional Music, Floor Plans and Brochures.
Since February the Insight ImageRider has been used for several listings and the results are astounding! While Realtor.com still seems to be a top contender for listing exposure, one Virtual Tour receiving over 350 hits from this site alone, the ImageRider is a very close second; usually tying or coming in just behind Realtor.com. In some instances however, the Insight ImageRider actually surpasses the exposure generated by Realtor.com by more than 3 times; receiving 173 hits in comparison to 47 via Realtor.com!
If you are a Realtor®, you are probably always looking for that edge over your competition; however, you are only interested in marketing that works!
The Insight ImageRider is just such a marketing tool!