There is no question that buyers are in a near frenzy to find properties to purchase. Historically low mortgage interest rates have brought a ton of demand. However, inventory is lacking. You would think any old house a buyer could find would do. Not so much.
Even in seller's market, buyers need to feel some level of enthusiasm about a property to write an offer. To go above and beyond list price and remove typical contingencies from their offers, buyer enthusiasm is a must.
Earlier in the year, I had first time buyers who were under contract to buy a home they were very enthusiastic about. However, at the time of inspection, the finishes only went so far before the lemon underneath was revealed. Nonetheless, my buyers have referenced that property and the layout as the measuring stick for subsequent properties we have toured.
Heading to a property with the exact same layout in the exact same neighborhood, the buyers arrived with very little enthusiasm. Why? The photos of the property didn't reveal the pristine condition. Amateur photos and a bare bones description lead to zero enthusiasm. We all remarked, while in the home, just how nice it was and realized quickly, it was far superior to what they had been under contract to purchase. Did they make an offer? No.
Is professional photography necessary to create buyer enthusiasm? I certainly think so and you can read more about it on my personal blog.