Real Estate Agent with La Rosa Realty, LLC. SL3246400
You've heard that Orlando is experiencing a seller's market. There are more people looking for homes than homeowners wanting to sell.

That means every house that's offered will sell quickly and for top dollar, right? No, that isn't the case. Even in a hot seller's market, some homes will remain unsold.

Homes in Orlando fail to sell for 3 primary reasons:
  • The Price
  • The Pictures
  • The Sellers

THE PRICE: Buyers want to buy, but they don't want to pay more than market value. Today's buyers are well-informed. They've been looking at homes on line and comparing them perhaps for weeks before choosing the homes they want to see.

So, if a house is badly overpriced, they aren't interested. Yes, they can always make a much lower offer, but many prefer not to get involved in what they see as a hassle.

In addition, even if the buyers are willing, their bank won't be willing. If they're getting a home mortgage loan to buy a house, it will have to appraise for at least the amount of the loan.

THE PICTURES: Because more than 90% of all home buyers begin their search on line, the pictures your agent posts are of vital importance. The descriptions he or she writes make a difference, but it's the pictures that catch buyers' eyes and cause them to stop and learn more.

Unless an agent is a talented real estate photographer, he or she should hire a professional for this task. It is THAT important.

THE SELLERS: That might sound strange, but sometimes home sellers are their own worst enemies.  They can prevent a home from selling in several ways:

  • Insisting on a too-high price
  • Refusing to do clean-up, fix-up, and de-cluttering
  • Making no effort to have the house clean and ready when buyers arrive
  • Refusing to vacate the house while it is being shown
  • Limiting days and hours when the house can be shown
  • Refusing to negotiate

Whether we're in a buyers' market or a sellers' market, homes sell faster and for more money when homeowners and their agents work together, each doing their part.

When you choose me to bring your Orlando home to market, I'll show you the true market value, make the house look its best on line, and work with you every step of the way.

If you'd like to learn about my marketing plan, just get in touch. I'd love to talk with you.

Posted by

Cathy Starkweather
Realtor & Investment/Vacation Home Specialist

1420 Celebration Blvd., Suite 100, Celebration, FL 34747
01.407.274.8476 / cathystarkweather@gmail.com
Ranked in top 15 most active agents in Central Florida
Top 1% of all agents on Trulia

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Comments (4)

Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Mar 14, 2021 03:49 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hello there Cathy! Great points that you make in your post. Hope more take heed of your wise advice.

Mar 14, 2021 09:58 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Cathy, even those with AWFUL pictures, verbiage that is written by a 2nd grader are selling for top dollar.   

May 01, 2021 05:53 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Another spot on post Cathy Starkweather . Even during the oil boom we experienced in Western North Dakota people were not willing to be gouged. Sure, overall market value increased all homes values 50% or more from what they were prior to the boom but the new "market value" had been set and that is what people were willing to pay.  As the owner/Broker of a firm in town we turned down a lot of sellers who thought they could charge double the market value or sell "as is". They usually ended up as FSBO's that never did sell.

Jul 20, 2021 07:16 AM