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She Who Has The Most Toys Wins! He Does, Too!!!

By Barbara Todaro

Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

March 15, 2021 07:05 AM

Why should they list with you? I know why they listed with me when I was actively working! It was based on one very simple statement. She who has the most listings will get the most calls. "She who has the most toys, wins!"

If my marketing displayed 12 fresh listings, why would a buyer call an agent who displayed one? Why would another potential seller call an agent who did not display the approval of other homeowners?

There’s safety in numbers, and that statement applies to real estate listings. This is a “follow the leader” game. The greater the inventory, the more comfortable a potential seller will feel about listing with that agent.

That track record is like a badge of honor. The closed listings are like notches on a wooden pole. Many listing agents say they are not competitive. They are, or they are never to be “heavy hitters” or survivors in the business.

Dabbling in the real estate business is not a good game plan. One needs to be “all in” or “bail out.” That’s the attitude that I’ve always maintained. Thinking as a winning competitor will result in more than a fair share of listings. Our thoughts are very powerful. Think winning, with each and every listing appointment. Everyone wants to affiliate with a winning team!

Just another thought to begin the day.....

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Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Grant.... if I can do this for numerous homeowners, I can surely do the same for you....

Mar 15, 2021 07:14 AM

Roy Kelley

Gaithersburg, MD

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

Hello Barbara - your "all in" approach reaps many benefits.

Mar 15, 2021 07:14 AM

Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

That was always my style....always "all in" or "leave it alone"..... Michael

Mar 15, 2021 07:16 AM

Ed Silva, 203-206-0754

Mapleridge Realty, CT 203-206-0754 - Waterbury, CT

Central CT Real Estate Broker Serving all equally

Not to mention that the agent with the full basket of listings is demonstrating to the public that they have the trust to get a listing and get it sold

Mar 15, 2021 07:17 AM

Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

yes....that agent wins many times over..... on many levels.... listings always beget more listings, Ed....

Mar 15, 2021 07:28 AM

Joan Cox

House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO

Denver Real Estate - Selling One Home at a Time

Barbara, I have always said how can you "dabble" in real estate and make it? Great post.

Mar 15, 2021 07:33 AM

Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

I suppose everyone has a different definition of "making it'...... mine was always neck wrenching high...... I'm sure yours is too, Joan....

Mar 15, 2021 08:01 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Barbara,

Dabbling in any business does not yield viable results. Success comes from putting a 100% into the job. A

Mar 15, 2021 08:18 AM

Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

you're surely right.... but I made a lot of money when others dabbled!!! they were easy to leave in the dust....

Mar 15, 2021 08:22 AM

Joe Jackson

Keller Williams Capital Partners Realty - Columbus, OH

Clintonville and Central Ohio Real Estate Expert

One needs to be “all in” or “bail out.” Yes! There is no in between.

Mar 15, 2021 08:26 AM

Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

Hi Joe..... real estate SHOULD be worked as a "black and white... night and day" business..... no half done.....

Mar 15, 2021 08:58 AM

Will Hamm

Hamm Homes - Aurora, CO

"Where There's a Will, There's a Way!"

Hello Barbara, my Marketing Guru, you are always so right on target with your blogs on marketing.

Mar 15, 2021 09:38 AM

Margaret Rome Baltimor...

Pikesville, MD
Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

keep marketing, no matter what sources attempt to divert your attention.... stay focused, Will....

Mar 15, 2021 11:18 AM

Marte Cliff

Marte Cliff Copywriting - Priest River, ID

Your real estate writer

And a good thought it is. Nobody wants to take a chance on the restaurant with no cars in the parking lot.

Mar 15, 2021 11:59 AM

Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

great analogy, Marte.....

Mar 15, 2021 03:39 PM

Wanda Kubat-Nerdin - Wanda Can!

Red Rock Real Estate (435) 632-9374 - St. George, UT

St. George Utah Area Residential Sales Agent

Yes, a true commitment is necessary for success and you have proven that with your track record Barbara...I'm all in!

Mar 15, 2021 02:36 PM

Barbara Todaro

Franklin, MA

Barbara Todaro

you're all in no matter what the task.... the Nerdin Garden is a prime example, Wanda..... you'll always rank highly in my book....

Mar 15, 2021 03:40 PM

George Souto

George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT

Your Connecticut Mortgage Expert

Barbara success gets more success, so it makes sense that who has the most listings has the advantage.

Mar 15, 2021 05:41 PM

Barbara Todaro

Franklin, MA

Barbara Todaro

yes.... success breeds more success....

Mar 16, 2021 07:24 AM

James Dray

Fathom Realty - Bentonville, AR

Morning Barbara.
I am one that is all in. Wouldn't have it any other way

Mar 16, 2021 12:15 AM

Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

I'm sure you are "all in".... that's the "cop" in you.... I have a "cop" family.

Mar 16, 2021 07:24 AM

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is so true and people want to go with someone that they think everyone else wants to go with.

Mar 16, 2021 05:51 AM

Roy Kelley

Gaithersburg, MD
Barbara Todaro

Franklin, MA

Barbara Todaro

there's a safe feeling with that thinking.... people like to feel confident that their decision is the correct one....

Mar 16, 2021 07:25 AM

Roy Kelley

Retired - Gaithersburg, MD

Thank you very much, Barbara, for sharing your experience and your advice.

Mar 16, 2021 07:43 AM

Barbara Todaro

Franklin, MA

Kathy Streib

Cypress, TX

Home Stager/Redesign

Hi BarbaraT- when someone is selling their home or looking for a new home...that's a major investment for them. They need to know that that investment is in good hands!

Mar 16, 2021 10:10 AM

Barbara Todaro

Franklin, MA
Roy Kelley

Gaithersburg, MD

Roy Kelley

Retired - Gaithersburg, MD

Good Wednesday morning, Barbara. I hope you are wearing green today.

Thankfully, Dolores and I got our second Moderna shots this morning at the nearby high school.

Mar 17, 2021 06:25 AM

Barbara Todaro

Franklin, MA

Roy Kelley

Retired - Gaithersburg, MD

Good Thursday morning, Barbara.

Take care, be safe and have a great day.

Mar 18, 2021 05:57 AM

Barbara Todaro

Franklin, MA

Chris Ann Cleland

Long and Foster Real Estate - Gainesville, VA

Associate Broker, Bristow, VA

Dabbling is indeed a bad strategy. I had an agent who was having a break through year express that they weren't cut out to be a top producer because they weren't competitive. They only like to "help people." I think they were simply scared they may not be able to repeat their success.

Mar 18, 2021 11:30 AM

Barbara Todaro

Franklin, MA

Joan Cox

House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO

Denver Real Estate - Selling One Home at a Time

Barbara, I went on a listing appointment (of sorts) a week ago. The seller did not want to see my entire presentation, just walk the home, and let her know what they could sell for AND what my commission was. She then said I was up against two other agents. One of which was a family member..... I then knew I had to go into EVERYTHING that sets me apart from other agents, as we are NOT all created equal. The family member won, and it still stings.

Mar 21, 2021 07:45 AM

Barbara Todaro

Franklin, MA

Jane Chaulklin-Schott

TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL

TeamConnect Luxury Homes - Orlando, Florida, 32836

Barbara, there is so much wisdom in your words in this blog. Recently a daughter is relocating from the Hawaiian Islands to join with me at our family TeamConnect Realty. We will be concentrating and staying focused on being Listing agents.
Your first paragraph covers this so well and I especially liked:
"Why (people) worked with you ---   based on one very simple statement. She who has the most listings will get the most calls. "She who has the most toys, wins!"

Apr 01, 2021 10:14 PM

Margaret Rome Baltimore 410-530-2400

HomeRome Realty 410-530-2400 - Pikesville, MD

Sell Your Home With Margaret Rome

Barbara, We have all learned so much from your marketing advice and experience. Thanks for always sharing your success in marketing. I do like this: "Thinking as a winning competitor will result in more than a fair share of listings. "

Apr 13, 2021 10:01 PM