I don’t advertise my listings in newspapers or magazines anymore. I did early on in my real estate career because that was what everyone else did. And, frankly, the sellers demanded it. They wanted to see their house in the paper! I followed everyone else for several years and never got a single lead on a listing off of ANY ad. Even the larger companies will sometimes admit that newspaper or magazine ads don’t sell a particular house. What they do is drive possible buyers to that company. Which is wonderful for that company, but a waste in advertising a single house, and it really doesn’t help the seller.
Think about when you look at the house ads. Kind of makes your eyes blur with all that clutter, doesn’t it? The VAST majority of buyers go to the internet to find a home. THAT is where your house needs to be.
So, when I went off on my own I decided to stop doing stuff that doesn’t help my buyer or seller. Now I do only internet and targeted direct mailings. This is not necessarily cheaper for me, but it works. Newspaper ads are “old news”. On-line is the place to be.
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