Five Tips to Promote Your Real Estate Social Media Platform

Real Estate Technology with Realtyna 4966111

Online real estate is now the new normal. The industry has undergone a dramatic shift from cold calling and traditional marketing to a more social marketing environment. 

Realtors can understand how social media helps build trust between them and their clients or potential clients. Many real estate businesses currently use social media to generate leads. 

Thus, tweaking your content strategy can achieve your real estate brand goals. Here are 5 ways to get started in social media marketing for real estate in 2021.

1. To Optimize Your Content, Use the Right Real Estate Hashtags 

At times, people mistake hashtags as a technique with the sole goal of increasing likes on a social media message. Hashtags can increase engagement on social media, but they can also promote the exploration of other social networks. They are an avenue prospective clients use to find real estate brands.

 You can use real estate hashtags for your posts and as an efficient way for home buyers and homeowners to find you. Also, hashtags are a great way to promote your real estate business and target potential customers and clients.

2. Use Realtor Quotes in Your Plan for Content

You already know how hard it is to develop quality content for your company if you run a real estate business. You want to find general ideas that will resonate with your audience and help you focus on selling homes.

A perfect thing to add, and a way to boost your overall content plan, is a real estate quote or testimonial. The fun and chatty nature of exchanging quotes will help you develop your audience’s confidence and amity. You can use quotes in pictures for real estate.        Pro Tip: Simplify your work in the real estate business with RealtyFeed, a gamified application for real estate professionals.

3. Take Advantage of Social Media Tools

Using social media efficiently is important for real estate agents in social media marketing. There are always things to do, and time can be saved by limiting the repetitive content you need to create. There are many real estate marketing applications that save you time and utilize your marketing plan to the fullest. G2 Crowd made a comparison grid of some of this software in the real estate industry. 

With modern technology and resources, you can automate and simplify your marketing strategy for your real estate brand. The amount of content creation is low, and you can save money by taking advantage of the right resources for social media efforts.

4. Generate Business Blog Ideas

Real estate blogs are now commonplace, but few provide any value to their audience. Your blog posts will demonstrate your experience in the real estate industry and draw potential prospects to your website and social media. What do you do? 

Blog post ideas that you can use to improve your real estate marketing:

  • Commentary on markets and market statistics 
  • Tips for buying or selling a home
  • Information about the neighborhood and the community


5. Tell Your Success Stories

Posting photos of every deal you close will grow your client’s trust in your real estate brand. The more your customers see you representing clients buying and selling property, the more they will trust your ability to perform services when needed. 

User-generated content is meaningful here. Tag your page when you’re online. Your clients on social media can tag you on their posts to grow engagement. Even if no one else posts, share a picture of happy customers at their new home on social media. 


Social media is a very influential force in the real estate market, and Realtors should ensure its use to the max.

To get more information about the tools that come in handy for all real estate agents, read RealtyFeed: How to simplify working in the Real Estate Business and 5 PropTech Trends to Follow in 2021


Comments (14)

John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

These are very good educational list of tips to promote real estate social media platform.

Mar 22, 2021 10:59 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi John, that's great! I'm glad you found our blog informative.

Mar 23, 2021 02:01 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

There's no denying the value of social media marketing. Being consistent with it is the biggest challenge in my experience. 

Mar 24, 2021 04:04 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Carol, yes consistency is certainly a challenge. Thanks for the comment :)

Mar 25, 2021 02:21 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

There is many great way to use social media and to combine your blog posts with them.

Mar 27, 2021 04:07 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks for the tips. Always appreciated. D

Mar 27, 2021 07:08 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

There is so much to learn regarding this topic. You have hit on the top things to consider.

Mar 28, 2021 06:48 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

There's no question social media marketing plays a huge role in real estate these days. These are excellent suggestions for taking advantage of this form of marketing and doing it well.

Mar 28, 2021 10:16 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Grant, yes it's true!

Mar 29, 2021 01:58 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Debb and Bernie, no problem. Thanks for reading :)

Mar 29, 2021 02:01 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

You're right, Paula. There is so much more you can write about social media promotion.

Mar 29, 2021 02:03 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Thanks for the great feedback, Jeff!

Mar 29, 2021 02:03 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Yes we love this post and often we feel embarrassed to brag our success stories.. not wanting to sound self serving:)Ende

Mar 29, 2021 10:05 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Endre, true and good point. It's difficult, but a little self promotion goes a long way.

Mar 30, 2021 02:01 AM