The internet is full of reputation management tools, but none is more powerful and effective than social media. A social media page that is properly optimized ranks high on search engines, thereby affecting a business's online reputation.
Whether you are a real estate agent or a small business owner, you can use social media to put your best foot forward with clients. Maintaining a strong presence on Facebook and Instagram is a good strategy, but lesser-known platforms can also help you rank favorably in Google. For real estate agents, LinkedIn is one of the best sites.
Here are some tips that can help you get started.
- Post on your social media accounts regularly.
Establishing a strong social media presence is more than just uploading photos and using a username. You can’t just sign up and expect to immediately start tracking on Google’s first page. Come up with a good content strategy to improve your shining online reputation. If needed, research more social media techniques.
2. Know what’s being said about you.
Managing your online reputation properly requires you to monitor your online reputation. In a big company, this involves a joint effort between the public relations and the marketing team. As an individual or small business owner, you yourself can take care of reputation management initiatives.
One of the first things you need to do is explore and set up your own Google Alert account. This allows you to receive any mentions or news of your business via email. All you need is a Gmail account. This is perfect for realtors!
3. Use a social media listening tool.
It can be so exhausting to monitor every single conversation happening on each social media platform, most especially if you are so busy with your day-to-day routine. Investing in a social listening tool like Sprout Social and Hootsuite can save you tons of effort and time.
4. Respond to what’s being said about you.
It doesn't matter whether you are operating a small or big business. People are talking about you. Respond to what is being said about you, even though it's not that good. There is certainly a time and place for ignoring trolls, but as someone who is just starting, it’s crucial to remember that most of the people who talk about you online probably live in your community.
5. Learn how to survive and thrive online.
The social world of social media offers a rich online environment for professionals and businesses to interact with their clients in real-time. By effectively managing and tracking your social media footprint, you can forge a good connection with your clients and earn more following. You can interact with them in a more authentic, direct way than more experienced professionals operating in the same industry.