Despite the popularity of online marketing, real estate advertising still relies on offline methods in some areas. Contrary to what most people think, display boards, flyers, word of mouth, and catalogues are still great means to attract clients when working in the real estate market.
There’s no such thing as the best marketing strategy, but some schemes have proven successful in the industry, and there is no reason things to change in 2021. When used right, offline and online marketing are effective methods to engage audiences, especially when performing in a competitive industry.
While some of the below schemes may look familiar, others may raise some brows because they weren’t thoroughly tested on the market to understand the extent of their results. Let’s have a look at the marketing schemes real estate experts expect to function in 2021.
Use social media
No one is surprised that digital real estate marketing is a hot trend in 2021. Even those who have been slow to embrace social media understand why real estate companies resort to online marketing to attract buyers.
Since the greatest part of the world is still socially distancing, those looking to sell or buy use the Internet to find an agent. This means that real estate agents need to build a robust social media presence, as most people turn to platforms like Facebook to search for properties or find buyers for their real estate. Social media platforms are the best tools to promote any kind of service in 2021, especially if you create compelling content and leverage ads.
Alongside Facebook, real estate experts also rely on platforms like LinkedIn, YouTube, Instagram, Twitter, and Facebook.
Networking is vital in real estate because it allows you to connect with possible clients and establish a strong reputation. If you want to build a network, attend association meetings, social events like exhibitions, fairs and parades, meetings with experts in the industry, volunteer in social programs, and engage in charity initiatives.
Connect with experts in the industry by joining local and national governing bodies. Become affiliated with organisations that can improve your professional growth and provide you with opportunities to boost your engagement. Hand out business cards at local events so interested clients and partners to save your contact details and reach you easily.
Establish your reputation on the local market as an expert in real estate. Collaborate with the local media to post articles in magazines and appear on TV shows to let people know you can help them deal with real-estate related issues.
Virtual home tours
At the moment, it’s problematic to host open houses and carry home tours because everyone tries to limit their contact with other people. Therefore, if you want to present a property to a possible owner, you need to use tools like virtual tours to enable clients to visit the houses before purchase.
A virtual tour enables your clients to inspect the house they intend to buy and determine if it’s comfortable enough for their needs. Virtual home tours can boost real estate marketing at the moment and even help you stand out in the crowd because not many real estate agents can add this service to their portfolio.
Educate the audience
An awareness campaign can help you build a strong brand. But to draw attention to your campaign, you need to offer valuable knowledge to your audience. People spend weeks and even months researching before they sell or buy real estate. If you provide information that can ease their work for free, you set yourself apart from the other real estate agents. Reaching out to the public is essential in 2021 because not many people venture to invest in this industry, considering the economic effects the pandemic had.
Education content builds trust and establishes you as an authority in the sector. So how can you offer education and engage with possible clients?
- Offer private tours of the neighbourhoods where you provide services to help people identify the area where they want to buy.
- Start a blog and build an audience. Write articles about interesting subjects, present the latest trends in the industry, and review the technology that changes the market. If you post an article weekly is more than enough to keep your subscribers engaged.
- Offer educational classes at schools and colleges. When you address a younger public, you need to use various tricks to keep them engaged. Use display boards to highlight the most important ideas of the presentation, use video content to keep them engaged, and print brochures they can study at home if they want to find more about the subject.
- Start a YouTube channel or a podcast. Collaborate with local experts and business owners to create content that answers people’s questions.
Charity and community service
The pandemic forced many businesses to close, and local communities experienced huge financial loses. If you run a stable business, you can start a program that helps your community and those who are less fortunate. You can give back to the community that supports your business in the form of charitable donations or start volunteering projects that help those in need. Potential clients will admire your initiative and remember your efforts when they need a real estate agent. If you establish a name for yourself in the local community, you’ll be their first choice when selling or buying real estate. If you’re active in your community and use your influence and resources to improve things, you’re more likely to catch the eyes of potential customers. Charity bides well for your reputation, spreads a positive message, and enriches your business with credibility and trust.
As a real estate agent, you need to adapt to the market’s needs and predict the future trends if you want to stay ahead of the trend and develop schemes that allow you to thrive on the market. While the above strategies are only some of the many expected to change the market in 2021, they are your best shot to evolve and stay relevant.