If you look at the last 5 to 10 people you worked with, odds are they are just like you, or pretty similar, and there’s a reason for that. You will always attract the people that you can relate with and repel the people who you most likely won’t. This is why authenticity is so important when it comes to growing your business in real estate. It’s a people’s business after all! Content creation is no different, so why is it that so many people struggle with being authentic when it comes to social media and content creation?
Ronnie Sylvia is an ex-firefighter turned real estate agent out of Sacramento, California and he has relied heavily on content creation to reach a larger audience of potential clients and referrals. Leveraging his past experiences in rescuing others, he suitably named his show the ‘Rescue Ronnie Show’, to highlight all the people he rescues in the real estate world. By using his true personality in the content he creates, he is beginning to attract people that not only he can relate with, but he actually wants to work with.
On todays Real Estate Podcast, from the Real Estate Marketing Dude, Ronnie chats about the ways you can get started on video and why it’s so important to be authentic in your delivery. He walks us through how he got his start, the content he creates, and the massive returns he is getting due to being consistent. If you’ve been on the edge about getting started and just need a bit of direction, listen in because we are going to simplify the process and give actionable steps that will actually grow your business.