Ask An Ambassador: This Isn't The Blog You're Looking For

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

This isn't the blog you're looking for...

Or is it??


Blogging takes on many forms, as unique as the writer.

I've got my own particular approach and there are other bloggers in the Rain that you wouldn't need the header section to easily identify the writer.

Whether my blog IS what you're looking for totally depends upon what you're looking for.

Pure entertainment?  I'm not the best source.

You're a consumer looking for low maintenance living options in the Greater Cincinnati area?  Let's talk patio homes and condos, somewhere in my blog posts I've probably got exactly what you're looking for, and if not, a quick phone call and I can probably answer your questions.

Over the years what I've chosen to write about has altered significantly.  Early on I'd have touched on most any topic just to develop the habit of blogging.  Many posts that never had a chance of generating a single consumer phone call were fashioned and released to the wild, and while they may have provided me points, they were kind of pointless in the grand scheme of developing business.

Over time (and thanks to some willing teachers in the Rain), I learned what would work and what wouldn't work for my particular market and my specific personality.  YMMV of course, but for me, targeting our patio home niche, new construction, subdivisions and other long tail search terms are what cause my phone to ring.

The more you understand your target audience and what THEY need, the better the odds of your blog becoming what they ARE indeed looking for.

You can mix in whatever you want (for the most part), as long as the strength of your blog is providing what that audience is looking for.

And once you find that audience, you just may be able to selectively wave your hand at some people that give you that red flag feeling.  Not every contact is worth pursuing.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill of Bill & Liz aka BLiz



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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
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Comments (22)

Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Your last sentence pretty well sums up my philosophy.
Not every contact is worth pursuing.

I have always chosen to focus on MY audience. 

Mar 31, 2021 04:34 AM
Liz and Bill Spear

I'll provide some help to people seeking rentals, investment properties, etc., but it's strictly over the phone.  Those aren't my target markets, so I'll point them to someone that can better assist.  I only have so many hours to work with and it needs to be with clients that I can best help.

Mar 31, 2021 05:14 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Bill. Like Carol Williams, I agree not every contact is worth pursuing. And learning to choose wisely is an ongoing challenge. Enjoy your day.

Mar 31, 2021 05:41 AM
Liz and Bill Spear

No doubt, picking up on the red flags early is key.  

Mar 31, 2021 07:08 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Variety is the spice of life they say but blogging is really for business. You're trying to help customers get a maintenance free lifestyle. 

Mar 31, 2021 06:37 AM
Liz and Bill Spear

Much of the "just for fun" stuff I would have written before would no longer make it to the keyboard now.  Limited time to blog so I best make the most of it when I do.

Mar 31, 2021 07:08 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Liz and Bill - my takeaway here is that you must find your niche and write about it.

Mar 31, 2021 07:49 AM
Liz and Bill Spear

I don't know that it's possible to be all things to all people, so a niche enables us to reach a desired target audience.

Mar 31, 2021 09:56 AM
Tim Ventura
Digital Marketing Consultant - Blaine, WA
Digital marketing & technology consultant

I love the Lego stormtroopers - great picture!

Mar 31, 2021 08:03 AM
Liz and Bill Spear with another good photo to use.

Mar 31, 2021 09:55 AM
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

Great words.  It is true we change how we do things as time marches on.  Thank you for sharing.  

Mar 31, 2021 09:33 AM
Liz and Bill Spear

It's an evolution.  What works?  What doesn't?  Adapt, then adapt again.

Mar 31, 2021 09:56 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

As Grant stated, we all have to find our niche and write about it. 

Mar 31, 2021 09:36 AM
Liz and Bill Spear

It is what separates us from 6000 other agents in our market.

Mar 31, 2021 09:57 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I really think they need to be referencing Star Wars more on this blog these days!

Mar 31, 2021 08:39 PM
Liz and Bill Spear

Don't want George Lucas chasing us down!

Apr 01, 2021 05:56 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Wise advice, Bill, as you have shared in various ways in recent years. Knowing who you want to appeal to and sharing posts that address the needs and interest of that target market will likely be most fruitful.


Mar 31, 2021 09:38 PM
Liz and Bill Spear

It's a topic that I'll most likely keep revisiting.  Find what works for a person and their market, and keep working it.

Apr 01, 2021 05:57 AM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

I agree, people at AR taught us way back.  Sticking with your niche is what works.  Patio homes for you, pet friendly for me.  

Apr 01, 2021 03:20 AM
Liz and Bill Spear

We know a little bit about pet friendly :)

Apr 01, 2021 05:57 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

you are an inspiration to many of us - there is a way to attract future clients through blogging - and it is to find a niche and stick with it!   Thanks so much!

Apr 01, 2021 04:44 AM
Liz and Bill Spear

I can be suitably stubborn :)

Apr 01, 2021 05:58 AM
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

You da Man!!!  

Apr 01, 2021 05:45 AM
Liz and Bill Spear


Apr 01, 2021 05:58 AM
Sondra Meyer:
Colorado Springs, CO
See It. Experience It. Live It.

Thank you for reminding me/us  that there is value in getting in the habit of posting on our blogs even if they are not perfect. 

 It takes a bit to learn what makes the phone ring and what doesn't.    In my case, I need to start doing more local, niche related  types of topics again.   

Apr 01, 2021 10:14 AM
Liz and Bill Spear

That's the beauty of niche posts, if you're providing information no one else does and it's what the consumer wants, it doesn't have to be perfect to still do the job.

Apr 01, 2021 03:15 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- I agree with your point. And, I remember your early local posts as well as when you began to target the patio homes buyer in your area. Know your target first!

Apr 01, 2021 11:21 AM
Liz and Bill Spear

I know heavy local event type posts work for some people, but for me it was a lot of calls of the wrong kind, so I shifted.

Apr 01, 2021 03:23 PM
Carol Culkin, ReeceNichols
ReeceNichols Real Estate - Overland Park, KS
Overland Park Residential Real Estate

It's all about your target market and niche, sometime your comfort level or what might be the right fit for you.

Apr 01, 2021 05:37 PM
Liz and Bill Spear

There are definitely some things in this business that would never be a good fit for me.  E.g. don't expect me to be doorknocking anytime soon :)

Apr 02, 2021 05:48 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

Sad to say I had to look up what YMMV means. See, you teach me something new with every post. 

Apr 02, 2021 09:00 AM
Liz and Bill Spear

You just never know what you'll find in the Rain :)

Apr 02, 2021 04:36 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for hammering the message you most often put out, again!!

Apr 02, 2021 02:32 PM
Liz and Bill Spear

Ball peen, sledge, claw...whatever it takes to get the job done :)

Apr 02, 2021 04:37 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Bill,

Great post and of course you are right..know your audience, focus on providing good content that the consumer is looking for and you will have calls! Of course not everyone of them you will want to pursue but you can pick and choose.

Apr 02, 2021 07:26 PM
Liz and Bill Spear

We had a cold internet lead (not from our own sites this week) that had a name from our past, someone we did not want to work with again.  Time wasters are to be avoided.

Apr 03, 2021 09:48 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I think it's too bad when agents think they are the best choice to serve all the audience out there. How is that even possible? Bottom line, I like your style. D

Apr 03, 2021 07:46 AM
Liz and Bill Spear

I know there are things I'm not a good fit for.  Investors?  Nope.  Horse farms?  Not really.  Downtown Cincinnati?  I barely know where to park.  But give me "regular" residential and/or low maintenance living and I can take care of their needs.

Apr 03, 2021 09:50 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

There is truth to it that people interested is looking at that phrase or more like a photo. Imperial trooper will get me lots of clicks from children who can not afford a house that I am selling.....




Apr 04, 2021 08:37 AM

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