The Best Days & Times To Publish On Social Media

Real Estate Technology with Digital Marketing Consultant

It's well known in the marketing world that there are better & worse times of the day to run ads. The same is true for marketing niches, such as email marketing - and not surprisingly, there are peak times for maximum social engagement as well.

Let's take a look at what the statistics tell us about the best times to post on the top social media networks:

Facebook:  The best days to post on Facebook are Saturdays and Sundays (both register 32% users) and Tuesdays and Fridays (both register 18% users.) The best times to post on Facebook are 9AM, 1PM (the most shares) and 3PM (the most clicks). The worst time to post during the week on Facebook is 8AM and the worst time during the weekend is after 8PM.

Twitter: Optimal times to post on Twitter are 12 – 3PM with a peak at 5PM. Niche markets such as real estate have larger Twitter users on the weekends. Wednesdays at noon and 5-6 PM are very good and Monday – Friday are good days between noon and 3 PM and again at 5 PM. You might want to experiment with 2-3 AM, 6-7 AM and 9-10 PM time slots.

To increase your re-tweets and click throughs, focus in on noon, 5-6 PM and 3 PM time slots. B2B Twitter use is higher during the workweek (M-F) and B2C Twitter use is higher on the weekends because people have more time to interact with it.

Instagram: This gets attention seven days a week, 24 hours a day. Mondays and Thursdays are a bit better but the difference is marginal. The best times to post on Instagram are 8-9 AM, 2 AM, 5 PM.

Pinterest: gets most of its action on Saturdays between 8-11 PM and Fridays at 3 PM. The best times to Pin are 8-11 PM with a 9 PM peak, 2-4 AM, 2-4 PM and 1-3PM

LinkedIn: Midweek postings are optimal from 5-6PM. The most LI click throughs happen at 5-6 PM, noon and 7-8 AM. Forget about anything here from 10 PM – 6 AM.

Now, it's important to keep in mind that there's a 3-hour time lag between Eastern & Pacific Time, so if you're posting nationally, you may want to offset your posts a bit to work for both timezones.

Comments (5)

John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Hello Tim, this is very valuable report for the best days & times to publish on social media.

Apr 02, 2021 08:39 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I've heard these are all true but I'll have to review them again tomorrow because they're so darn good! Thanks immensely for posting

Apr 02, 2021 08:43 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Apr 03, 2021 01:13 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Thanks for this, Tim.  I usually try to post when I have time, but will try out your schedule.

Apr 03, 2021 05:02 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Tim now I must redo my calander, WOW Great information and make it a great Saturday.  Bill Salvatore 

Apr 03, 2021 06:03 AM