Who are these Consumers?

Mortgage and Lending with Bank of England Mortgage 385907

CNNMoney.com has an article today which states, "Economists should listen to consumers."


Who are these consumers we should listen to?

There are 5000 of them and they were surveyed by The Conference Board, a well respected private business research group, so we're told. Personally I don't know anything about The Conference Board other than what I've been told by CNN.

So who are these 5000 people?

What are their nationalities? white, black, hispanic, other...I don't know and no one is telling me. Might their nationality shape some of their opinions? I think it might.

Where are they from?

Let's see, 5000 people, 50 states, that's 100 from each state, right? Probably not, but really I don't know.

What are their income levels?

They must be evenly divided covering all levels of income, right? Maybe not.

Well I actually would like to pose more similar questions, but that could go on forever. Also I learned in sales school 101 that if I posed questions in a particular manner that I could usually get the answer I was looking for. What about that? Does that come into play in the survey?

When I logged on it said there were 94,137 active rainers, so has anyone ever been contacted by The Conference Board? If so please respond and shed some light on their activities.

Otherwise, before I agree or disagree that Economists should listen to these consumers could someone please answer the question.

WHO are these Consumers anyway? 



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Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate
They pay consultants lots of money to come up with those consumers or it could be voodo.
Jun 25, 2008 09:39 AM #1
Jay Beckingham
Bank of England Mortgage - Delray Beach, FL
Seniors ROCK!


do they pay them to come up with the right consumers?

ie; those whose response will be what they are looking for.

look for todays blog about southwest florida activity.


Jun 27, 2008 12:44 AM #2
- -
- - Bogota, TN

Thanks for you for taking the time to comment on this subject in the Active Rain network.  AR is the new "cyber backbone" of the industry, and with it's uplink to Localism.com it is transforming the real estate marketplace. Agents who don't see which way the cyberwind is blowing are going to find themselves at a considerable disadvantage inside of three to five years.

Jul 28, 2008 06:40 AM #3
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Jay Beckingham

Seniors ROCK!
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