Education & Training with Performance Development Strategies

How is this crazy real estate market affecting your strategic leadership?  Most real estate leaders are busy working every day to get houses to the closing table.  They are busy working in the business.  But as a leader you must also look ahead.  That is being a strategic leader.  Are you a strategic leader?

A strategic leader has a vision and shares that vision. He or she inspires goals and timetables to achieve that vision.

All successful strategic leaders must be able to set goals and achieve results.

Here is a results-based model of leadership proven to produce success.  

It begins with setting goals through your organization's strategic plan that are focused on your vision. In this process you define the desired results from your team members. It continues by aligning the people and the processes to ensure its realization. The goal is to have all your operations linked to the plan. Then virtually everything that happens should work toward achieving that Plan (Vision).

Once you accept this “results based leadership model,” you must next commit to leadership development processes that aggressively grow people to achieve the strategic direction of your company.

One of the single biggest reasons why leaders fail to lead is the absence of effective leadership development processes that ALLOW them to lead! To effectively lead you must create the leadership development processes that are purposely designed to incorporate that clear strategic direction for your company.

Your first step as the leader is to create alignment between the goals of the individual workers and the overall vision of the company. When that happens, positive results are more likely to occur. To do that you must:

Establish a Vision Statement - Who or Where You Want Your Company to be in the Future (about 3 to 5 year range).

Establish a Mission Statement - What must be done in one year to move toward achieving the Vision.

Create Critical Success Factors - Four to eight items that are necessary and sufficient to achieve the mission.

Establish goals that are necessary and sufficient to accomplish the critical success factors.

Offer a specific action plan to accomplish the goals - WHO does WHAT by WHEN.

Next you must engage every team member to:

  • Understand his or her action steps to accomplish the vision.
  • Get and use the support of the required resources.
  • Have processes in place that ensure productivity, innovation, and speed.
  • Create, execute, and measure specific goals supportive of the mission.

Vision Values Mission

Then and only then is the organization aligned and is truly able to succeed. Many leaders of companies as well as small business owners fail to use this process. In some cases, the leader holds control and delegates responsibility. This might work in some cases but if you want your organization to grow you must empower the team. Only then will the sales and profits of your organization grow to their fullest potential.  For a similar post on our web site see NOW IS THE TIME TO TAKE STRATEGIC LEADERSHIP.

Have you worked on a Strategic Plan? Do you need help?

Contact us to learn more

or call 914-953-4458.

Comments (26)

Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in German and Real Estate * M.A. ABR ASP

If you want your organization to grow, you must empower the team! So often, when we look at companies/small businesses that have failed, that didn't happen. 

When I first started in Real Estate, I affilliated with the local Prudential franchise. At first glance, it seemed like a great fit with weekly sales & marketing meetings, a manager who was always available and a lead producing e-business division. I got to work and quickly realized that the leaders were only happy if you followed their rules to a t, no matter if these rules made sense (a lot of them didn't). If you wanted to take a different approach, encouragement stopped. It wasn't an empowering environment. I left in 2009 after 4 years. The franchise was acquired by another brokerage in 2011. 

Apr 05, 2021 07:11 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Michael - I look forward to you pondering on this subject.

Apr 05, 2021 07:12 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Grant, for sharing your experience and your advice.

Have an outstanding week.

Apr 05, 2021 08:07 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Great and thoughtful post. We do love strategy and that involves long term outlooks rather than short term thinking.  Happy Monday.

Apr 05, 2021 08:21 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Grant! Great points for leaders to remember each day.

Apr 05, 2021 08:42 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Grant, 

Those who are in positions of leadership or managerial should study our posts closely.  We all have to look at where we expect to be in the future and how we are looking to arrive there.

Apr 05, 2021 08:51 AM
Paul McFadden
Responsive Pest Control - Seattle, WA
Pest Control, Seattle, WA.

I would certainly hope so! Lol

Apr 05, 2021 03:04 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I would often conduct business as if I were playing chess Grant. It may work a lot more fun...

Apr 05, 2021 10:31 PM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing Grant!

A strategic leader has a vision and shares that vision. He or she inspires goals and timetables to achieve that vision. All successful strategic leaders must be able to set goals and achieve results.

Apr 06, 2021 04:14 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Tuesday morning, Grant.

Take care, be safe and have a great day.

Apr 06, 2021 05:12 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Michael - I am glad that you gave me something to think about.

Andrea - that is exactly what happens when you stifle creativity.  Thanks for that story.

Roy - thanks very much.

Alexandra - I know that you are on the same page.

Rocky - even when the goting gets tough they should remember.

Sheri - very true. Right now it is easy to become overwhelmed with just fulfilling today's business.

Paul McFadden- yes, I hope so too.

Paul Henderson - I wonder how many of us are good chess players.

Sham - thanks for visiting.  Have a great day.

Apr 06, 2021 05:41 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, usually every Monday Laura & I talk about what is going on for the week, but also what is in the pipeline and how to increase the business.

Apr 06, 2021 08:07 AM
Tim Ventura
Digital Marketing Consultant - Blaine, WA
Digital marketing & technology consultant

Love it! This is a wonderful post, thank you for sharing this!

Apr 06, 2021 08:20 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Grant, once again another great blog to share with us here in the Rain.  Hope to see you in the zoom call.


Apr 06, 2021 09:39 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Hi Grant, Great post. Leadership training an often be overlooked in this business. Many people just jump in, and sink or swim. 

Apr 07, 2021 05:35 AM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
The House Kat

Being a strategic leader takes skill! It's not something everyone can do. Great overview.

Apr 07, 2021 06:03 AM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

Leaders often forget that leadership requires consistency without hypocrisy ...many "leaders" are inconsistent and do not practice what they preach!!! 

Apr 08, 2021 01:57 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Joan - good to have those weekly meetings.

Tim - thanks I appreciate your comment.

Will - thanks.  I am sorry that I missed Kat's presentation.

Carla - in these case it will hurt the brand.

Kat - that is right.  Some just look at the road in front of them.

Paddy - that is not practicing leadership by example.

Apr 08, 2021 03:06 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Totally agree on the WHO is going to make the plan happen, what are the detailed, steps and WHO is responsible? Staff should be on board and accountable!

Apr 08, 2021 02:06 PM
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Thank you for sharing! This is great advice and something we should all be striving for.

Apr 14, 2021 03:20 PM

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