This is the buyer reaction you want!

Real Estate Agent with Thompson Company, REALTORS® 240.593.2860 MD594797

I would buy this house just for the bathroom! 

I can see myself unwinding here with a glass of wine and a good book!

Ohhh, this is pretty!

This is a really well done remodel! 

This is my bathroom, I'm not sharing!

The heated floors are awesome! 

A rainshower! Yes, I've always wanted one. 

I love this design, the tiling is gorgeous. 

Could I just try out this amazing bathtub? 

This is so clean, are you sure somebody is still living here?

These are all examples of buyers' reactions upon entering a really well done, clean and staged bathroom - with a closed toilet lid of course! Buyer's market. Seller's market. Hot market. Stable market. Slow market. It does not matter what the market conditions are like, prepare to wow & stage to sell! 

Of course, not every bathroom looks like it jumped off the cover of a popular magazine staight into your house. 

There are, however, a few steps every seller should take before the photographer arrives and the first buyers tour the home. If your bathroom is really dated and not in good shape, then investing in new flooring or a new vanity can really pay off. Quite often, all that is needed is a bit of elbow grease and staging with the right accessories. 

bathroom staging by Flavell Home Staging

Pictured above is an en-suite bathroom in a Silver Spring home that we listed in the summer of 2020 and which was professionally staged by Jessica, Flavell Home Staging. This bathroom (and pretty much the rest of the house) had just been gutted and expertly remodeled in great detail (dual shower heads, dual floating vanity with mood lighting, impeccable tile work) by RJS Renovations, Inc. This bathroom did result in multiple buyers exclaiming: wow, this is gorgeous! I want to take my morning shower here!, and writing an offer. 

Another example is this (massive) bathroom of an owner's suite pictured below that we also listed last year. After a few other renovations our sellers did not have money left in their budget to have the house staged, so we came in and accessorized key areas. This bathroom had not been remodeled in recent years but it wasn't necessary in order to get the house sold. By staging it we emphasized all the many positives and showed buyers what a wonderful spot this spa-like en-suite with its soaking tub is after a long day.

SOLD by Thompson Company, REALTORS Silver Spring, MD

*This blog post is a follow-up to Closed Lids Sell Better. Every day I come across at least one listing that "features" an open toilet bowl and a messy bathroom. That will not yield the buyer reaction you want, it will not convince buyers that they must write an offer. Before putting your house on the market, prepare to wow and stage to sell. 

I can help you with that. 

Posted by

Andrea Bedard
Thompson Co., REALTORS®

Silver Spring, Maryland

Fluent in Real Estate and German.
Old house lover.
Accredited Buyer's Agent.
Certified International
Property Specialist.
REALTOR® on the Run.

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Comments (29)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Andrea, with so many homeowners having audio/video in their home, you hope they don't gush so much.  But, sometimes hard not to, especially when the rooms are gorgeous.

Apr 15, 2021 06:35 AM
Andrea Bedard

It is hard to not react when one is really impressed and wow'd! In Maryland it is state law to disclose when audio recordings are in use btw. but we cannot be too careful. 

Apr 20, 2021 01:21 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Apr 17, 2021 06:03 PM
Andrea Bedard

Thank you very much for the feature Kathy, it's always an honor to be included in your highlights! 

Apr 18, 2021 07:35 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Andrea - I agree those bathrooms invite unwinding in some warm water.  We lived in a townhouse when the bathroom was the selling point and we never were able to duplicate it when we moved to a large custom built house.  The new one was just not as dramatic.

Apr 18, 2021 05:12 AM
Andrea Bedard

It's all about telling a story and creating positive feelings. Buyers need to be able to envision themselves living in that property to fall in love with it.. a great first impression is the first crucial step. 

Apr 20, 2021 01:20 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Andrea. The following summarizes a job well done in any market conditions.

 It does not matter what the market conditions are like, prepare to wow & stage to sell! 

Apr 18, 2021 05:16 AM
Andrea Bedard

I have come across some who seem to think that houses are selling themselves nowadays, so why clean and stage? I couldn't agree any less with this statement - unless one does not want competing offers nor sell for top dollar. Buyers will still pass on a house that does not create a great first impression! 

Apr 20, 2021 01:16 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Andrea - initial impressions matter.  Making that first impact last longer can be a dream come true.  

Apr 18, 2021 06:09 AM
Andrea Bedard

First impressions are crucial, there's no second chance. Nowadays, first impressions are made virtually, so all things have to come together to get these buyer reactions: preparation, staging, professional photography. 

Apr 20, 2021 01:14 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I'm so glad Kathy included this in her weekly post because I missed it the first time. You are so right; preparing and staging a home for sale is so critical. And your photos demonstrate the "wow" factor!

Apr 18, 2021 06:13 AM
Andrea Bedard

I am glad Kathy included my post - it's a truly a compliment coming from one of AR's staging queens. 

Apr 20, 2021 01:13 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Andrea,

Back to advertising 101..first impressions are so important! Staging and positioning a room to bring out the desired Ooohs and Ahaaa's from the consumer are well worth the time! 

Apr 18, 2021 06:27 AM
Andrea Bedard

We only get this one chance to make a great first impression. Details matter. Every day I come across at least one listing in the MLS with pictures so bad that I am embarrassed to forward it to clients. I will never understand, but will also do better. 

Apr 20, 2021 01:12 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Positive buyer comments and reactions on the way to an offer is the hope. These are wonderful photos, Andrea! Who could not find these appealing, unless the style just doesn't suit one's taste.



Apr 18, 2021 03:54 PM
Andrea Bedard

Thank you Jeff! These bathrooms came with a WOW factor and were one of the top selling features. 

Apr 20, 2021 01:10 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Your my Maryland counterpart.  Details matter and are what create buyer enthusisam, no matter the market.

Apr 18, 2021 04:16 PM
Andrea Bedard

I love being your Maryland counterpart Chris Ann, hopefully one of these days we can get back to meet-ups in person. We are overdue for one! 

Apr 20, 2021 01:09 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Andrea,

I am in the process of coming up with ideas to remodel both baths and the kitchen so I really appreciate your post.  It gives me ideas.  I am pretty sure one touch I will be adding is night pathway lighting under the vanities. 

Apr 18, 2021 04:22 PM
Andrea Bedard

@Sheri I loved the mood lighting under the vanity! The colors ranged from energizing, perfect for mornings, to soothing when you want to unwind. A soft white could serve as  pathway lighting. 

Apr 18, 2021 06:57 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Great post on this topic. Really great pictures and results!

Apr 18, 2021 07:57 PM
Andrea Bedard

Thank you very much Paula!

Apr 20, 2021 01:07 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Those comments are all a listing agent's reward. Love your post and heading over to read your other one.Congratulations on being featured by Kathy!

Apr 18, 2021 09:40 PM
Andrea Bedard

I love hearing the comments from buyers and my sellers, too, when they review the pictures and see all our hard work paying off. Thank you Margaret!

Apr 20, 2021 01:07 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

The kitchen and bathroom really are the most important rooms in the house. They need to sparkle!

Apr 19, 2021 08:00 PM
Andrea Bedard

Offices and outdoor living spaces are moving up the ranks, but kitchen and baths still need to sparkle. There's no excuse for messy bathroom pics and open toilet lids!

Apr 20, 2021 01:05 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Very well done & all true. 

Apr 20, 2021 07:03 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Oh the bathroom, buyers expect them to look perfect and spotlessly clean..but in real day to day living, there's toothpaste and razors and lotions and crumpled towels all over the place!  How we live in a house and how we present it for sale is so totally different--staging works!

Apr 20, 2021 11:15 AM
Andrea Bedard

... toothpaste and crumpled towels and open toilet lids! I'll never understand, but will always do better. Thanks for stopping by Mary! 

Apr 20, 2021 01:04 PM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

No one wants to pay top price for a dirty, dented car with all the owner's personal belongings scattered around the interior.    Homes cost 20-30x as much - taking the time to detail/stage works.    No Open Toilet Seats Please!

Apr 21, 2021 07:35 AM
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

Agreed - Proper staging and lighting is critical these days.

Apr 23, 2021 09:05 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Lovely kitchens and baths beautifully staged, the heart of the sale almost every time.

Apr 23, 2021 10:13 PM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Yes, very important to focus on details. Why would matter the shampoo inside the shower area, have you seen the?  It's the first impression... it is important. Very well said. Great post!

May 02, 2021 05:01 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

I showed a house yesterday where the buyer loved the master bath. She said she could just live there. Unfortunately, the husband didn't love the garage. Looking for a win-win!

May 02, 2021 05:12 AM