I have been a Realtor since 2006. I have seen good times and bad times. To tell you the truth I actually did better in the bad times. I cut my teeth on the foreclosure crisis. When times are good there are more of us Realtors and my clients have harder times buying homes.
I know as a an experienced Realtor if you do something and stick to it you will get business. This could be sphere of influence, cold calling, open houses, door knocking, farming a neighborhood, lead generation. As long as you do stuff and you are consistent with followup you will do OK.
I am really good at what I do but prospecting is my least favorite activity. It is the one I find the hardest to do. If I get busy I often stop prospecting to handle the business. Eventually the pipeline gets empty and I prospect again. Successful agent will tell you that you always must set time aside for prospecting. Gee I almost would rather clean my bathroom. But I want business and I took a break for COVID and it is time to prospect.
The first thing I did was enter a contest at work. I won a shiny new computer (which I am using), a social media package and marketing package. More importantly I started doing the things I knew I needed to do. I started calling people. I reconnected with people. I added people and took people off my data base. I tried to be my normal helpful self. I am a helpful person. Now I seem busy. Yeah!!!! Yesterday I entered 10 new people into my data base from my open house. I wrote 10 notes for thanking people for coming. I arranged to listing appointments (OK one appointment was on Sunday).
We are doing a course at work. Our broker, Craig Groves, is facilitating our office. The program is actually designed to do on our own but Craig made a class out of it. Even cooler they have it on Facebook live so if I can't get there I can watch it later. Right now I am caught up. Each day they seem to have a new activity to generate business.
The problem seems that there are so many tools. I sort of wonder if they will eventually integrate. I have 4 different data bases I use. The multiple listing service, the John L Scott CRM, homes.com and opt city. I do not like opt city. I might stop competing. They take too much commission plus it is a race to get the lead. I got my first lead on Sat. I liked the tools I used for the contest. It suited my personality.
Yesterday I spent the whole day trying to put the new people from the open house into drip services and my data bases. I felt overwhelmed. I still have work from the open house but I did need to negotiate a contract and other things.
So the question is do we sometimes get caught up in the tools. How do I figure out what is the most effecient way for me to generate business? Would it be useful to have other people play with my data bases? Or do I get something by entering them myself?
While I handed out open house invitations I had a great time but it might be better for me to hire a kid to hand out more invitations. Well it is time to write a thank you note for the wonderful lady who let me see her beautiful home on Friday. Maybe I will get to list it. I would do a great job for her.