Project Blogger

Real Estate Agent

The goal is simple: We will be selecting 10-15 blogging coaches to each train a real estate blogging apprentice of their choice. Over the course of about 4 months, the blogging coaches will aim to develop the most successful real estate blogger they can.

The coaches and apprentices will be chronicling their Project Blogger experiences on their own blogs and the Project Blogger group on ActiveRain.

Here are the details:

Pre-Season: March 12th - April 8th

      Getting the 'kinks' worked out.
      Developing the blogsite
      Hand calisthenics

Competition Begins: April 9th

       No more excuses, the race is on.

Competition Ends: July 15th (14 weeks later) - winners will be announced at Inman's Blogger's Connect


Each week a new guest judge is rotated in.
Guest judge evaluation weighs 85% of weekly point scores
ActiveRain community weighs 15% of weekly point scores
Examples of confirmed guest judges we plan to invite:
* Brad Inman, president of Inman News
* Matt Heaton, CEO ActiveRain
We will be inviting some really exciting guest judges from the non-real estate blogging world as well! 


Points will be distributed to the top teams on a weekly basis. 
The team with the most points at the end of the competition will win the competition.
Each week our judges will select their top 5 teams in order of performance for the week. 
Each judges will allocate:
100 points for 1st place
80 points for 2nd place
65 points for 3rd place
50 points for 4th place
35 points for 5th place.
ActiveRain members will also be able to vote for their favorite team of the week.
ActiveRain member point allocation will conform with the above distribution.

Judging Criteria:

Judges and ActiveRain members will be instructed to judge the Project Blogger groups using the following criteria:

a. Degree of innovation in approach
b. Consistency
c. Quality of postings
d. The Apprentice's community involvement
e. Traffic or reach of apprentice's blog(s)
f. Documentation of experience and participation in ActiveRain's Project Blogger's group
g. Cost effectiveness of campaign
h. Improvement/progress of the apprentice
h. Business viability of approach


ActiveRain will be donating $5,000 to the winning team's charities of choice. 
The blogging coach and apprentice will each be allowed to direct $2,500 of the $5,000.

Selecting An Apprentice:

Each coach will be allowed to pick their own apprentice. 
The only criteria regarding experience of apprentice is that they have not generated any business or leads from blogging before the start of the competition.


Each apprentice will bear the costs of their own blogging efforts.
No budget restrictions
Budgets must be published in the Project Blogger blog on ActiveRain.

The Competitors:

This is not the final list of coaches.  Some may not be able to formally commit to the competition and we may add a few more.

1. Dustin Luther, RainCityGuide
2. Jeff Turner, RealEstateShows
3. Greg Swan, BloodhoundBlog
4. Jim Cronin, RealEstateTomato
5. Teresa Boardman, StPaulRealEstateBlog
6. Joe Ferrara & Rudy Bachraty, SellsiusBlog
7. Ardell DellaLoggia, SearchingSeattleBlog
8. Pat Kitano, TransparentRealEstate 
9. Joel Burslem, FutureOfRealEstateMarketing
10. Jonathan Washburn, ActiveRain
11. Frances Flynn Thorsen, theRealtyGram
12. Drew Meyers, Zillow

P.S. THANK YOU Jim Cronin for designing the Project Blogger logo and helping to draft this post!! 


Deborah Burns ~ Seattle Real Estate Agent
Realty Executives -BRIO - Seattle, WA

Hi Barry! 

I'm in Seattle and have been "burning" to be a part of Project Blogger...would you like to talk (whoops converse)...over coffee?

Apr 05, 2007 11:01 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
Can we have a a post on the judging separately during week one?  Quality of whose posts?  The Coach or just the Apprentice?  Is everything both do judged as a team?
Apr 06, 2007 10:20 PM
Mary Pope-Handy
Christie's International Real Estate Sereno - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley
Will there be a list coming out of which blogs are in the competition? I'd love to read everyone's posts.
Apr 07, 2007 07:22 AM
Cheryl Johnson
Highland Park, CA

Jonathan -- I see we have a complete list of all the coaches -- but not a complete list of all the apprentices ... or did I simply miss it? 

Some have already been well publicized such as Greg Swann - Teri Lussier, Drew Meyers - Tiza Major-Posner and of course, Dustin Luther - Kendra Todd :-)

Are some of the match-ups top-secret or not-yet-revealed?

Apr 08, 2007 01:08 AM
Jennifer Steck
Rocky Mountain Homescapes, Keller Williams, Denver Colorado - Denver, CO
Denver Real Estate
Gentlemen and women, start your engines. Good luck to all of you and thanks for sharing the journey with us.
Apr 08, 2007 04:41 AM
Mary Pope-Handy
Christie's International Real Estate Sereno - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley


I'm one of the apprentices, working with the very fabulous Frances Flynn Thorsen.

Will we get a list of contestants and their blog URLs tomorrow, I hope? 

Best of luck to all!

With good wishes from Silicon Valley,



Apr 08, 2007 08:26 AM
Cheryl Johnson
Highland Park, CA
Jonathan -- Maybe someone could please create a simple web page with links to all the apprentices and coaches blogs?  (Heck, I'd do it if I knew who all the apprentices were)  We're all so ready to start reading!
Apr 09, 2007 01:39 AM
Brian Racine

Could this be any less organized?  The contest supposedly started today but no hard list of coaches and apprentices were published.  Not a good omen.


Apr 09, 2007 07:17 AM
Jon Washburn
Seattle, WA

Hey Brian (and all who have asked recently)

I absolutely agree! The apprentices list will be published in 15 minutes or so and going forward I will do a better job at bringing better organization to this competition.

Later today you should expect a round up of preseason Project Blogger activity.


Apr 09, 2007 07:31 AM
Mary Pope-Handy
Christie's International Real Estate Sereno - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley
That would be great.  I am anxious to bookmark all of the blogs and see who's doing what cool things!! I know we are all going to learn a lot.

Apr 09, 2007 08:24 AM
Jon Washburn
Seattle, WA

Meet the teams! Post is now live 

Apr 09, 2007 08:56 AM
Cheryl Johnson
Highland Park, CA
Jonathan, Thanks for posting Meet the teams!   Now, if you could just give it a featured star so it stays at the top of the Project Blogger Group   :-)
Apr 09, 2007 11:15 PM
Daniel Del Real

This project seems like it was a great success!  Will you be launching at Project Blogger 2?  


 Daniel Del Real


Jun 22, 2007 05:44 AM
Mary Pope-Handy
Christie's International Real Estate Sereno - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley
Daniel there are a LOT of kinks to be worked out before they should consider doing Son Of Project Blogger. For one, there needs to  be a consistent panel of judges so that the critiques are consistent and improvement can be apreciated.
Jun 23, 2007 05:46 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

WOW!  Jonathan, you've created quite the BUZZ with this one!  I think this is a great idea and would love to participate. 

Jan 11, 2008 03:37 PM
Colleen Lane
Kennewick Richland (and West) Pasco WA Homes For Sale - Kennewick, WA
Realtor(r) 509.438.9344

I would simply love another competition like this one to emerge.  Or, is there something similar in progress?  I'll stay subscribed to this thread.  :)

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