When it comes to building a powerful real estate website, WordPress is the obvious choice

By
Services for Real Estate Pros with Representative

As a real estate agent, having a professional website isn’t mandatory, but it’s the only way you can showcase your services and properties to the public. People are exploring online content more than ever before to find what they need, so if you don’t have a presence on the Internet, there’s the risk of losing out. You’re a business, which translates into the fact that you require great exposure via print media, networking events, and online mediums. Times have changed significantly and it’s hard to imagine any brokerage being successful without relying on promoting its listings online.

The question now is: What is the best website builder for real estate agents? There are endless choices for building a powerful website, but WordPress is the obvious choice. If you’re budget-conscious but are looking forward to generating leads, consider using WordPress. It’s versatile, easy to use, and extremely customizable. WordPress is a popular choice among real estate businesses. The vast majority of websites are built around this platform. Blockchain is transforming the way WordPress works. We’re talking about the same technology that guarantees the security of online casinos. Anyway, if you’re curious to find out more about WordPress, please continue reading.

Reasons why all estate agents should use WordPress

WordPress are scalable with your business needs

Scalability goes hand in hand with managing growth. If you have a scalable website, it can accommodate growth without much difficulty. To be more precise, it can handle a slight increase in users and load, without impacting the user experience. WordPress is an ideal platform for enterprises of all sizes. It’s highly scalable, which means that it’s capable of serving tens of thousands of users at a time. If you happen to experience a surge in traffic, you can rest assured that the website can cope with it. As far as WordPress is concerned, it can process page requests in a timely manner and produce immediate results.

Attention needs to be paid to the fact that not all WordPress websites are capable of maintaining 100 percent uptime during traffic surges. It’s important to focus your attention on the factors pertaining to your individual website – to be more exact, the choice of web hosting service, images and video size, and the number of widgets. It’s recommended to install a caching plugin that increases site loading speed and performance. It will generate static HTML pages of the real estate site, which saves time on the server. When someone visits the website, they receive the lighter HTML page.

There are many community support groups you can join to find answers

If you have looming, unanswered questions, it doesn’t come as a surprise that you’re frustrated. You could turn to a friend who is familiar with the WP platform, but you don’t want to bother them, especially if that friend has a busy schedule. So, what are you going to do? Just so you know, there are various community support groups, such as the official WordPress forum. If you don’t have time to troubleshoot the issue on your own, ask forum participants if they can lend a helping hand. If you do have a valid question, make sure to provide enough details. You can include screenshots and videos if you can’t find the words to describe the problem properly.  

WordPress plugins enable you to set the groundwork for a professionally designed website

WordPress plugins are bits of code that add new functionality to the website. To put it simply, you can make small tweaks or massive changes to the site, depending on your needs. Some of the must-have WordPress plugins for every new website include Contact Form 7, Yoast SEO, and Monster Insights. The Yoast SEO plugin, in particular, enables you to bring your content to the highest standards. It assesses the structure of the paragraphs, making sure they’re not too long and transition words are present. Also, the plugin shows you how many keywords are used, so your posts won’t be ranked poorly by Google and other search engines.

When it comes down to WordPress plugins, there are countless options to choose from. While some are free, some come with a paid subscription. Membership websites are resource-intensive and selecting the wrong host can impact the overall website performance. Generally speaking, paid plugins offer complete support, not to mention that the developers constantly work on maintaining security and the compatibility of plugins. That doesn’t mean that freemium WordPress plugins are no good.

WordPress takes security very seriously

The website can be the center of the marketing efforts and feature social pages and local directories. What is more, it can have a blog section. A blog can be written for different purposes, such as casino and gaming, so blogging for real estate isn’t uncommon. People are interested in working with experts in the industry and good content offers answers, entertainment, and useful tips. The blog posts allow you to explain your process, give extra details, and even quote happy customers. When you have your own site, you get to decide how you’re portrayed to prospective customers and gain an advantage in targeting localized areas. You integrate a couple of SEO strategies and optimize your site for local search.

Getting back on topic, every day, malicious actors search the Internet and look for security loopholes on websites. If they discover that your website is vulnerable, they won’t hesitate to install malware and redirect your traffic to their sites. WordPress is one of the safest content management systems out there, so if you follow security best practices, your site won’t get hacked. Make sure that updates are installed and set strong passwords and user permissions. Equally important is to understand the risks. Perfect security doesn’t exist, so you need to keep a close eye on the site.  

All in all, creating a powerful WordPress site can be intimidating at first. If you want the site to stand out, you’re going to have to do more than just set up a few pages. The good news is that the plugins allow you to install complex features and create a good foundation for business success.

Comments (1)

Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Apr 19, 2021 02:18 AM

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