Want to have a good year? Increase earnings $8.5M over 6 months

Education & Training with DEC Inc.

Vail Resorts Inc. is reporting net income for the first 6 months of the 2007 fiscal year are $17.2 Million; which is up from $8.7 Million just a year ago. VRI operates resorts in California, Nevada and Wyoming (I've never been to a resort in Wyoming, though I have been to Yellowstone National Park and LOVED it!) as well as Colorado resorts which include Vail, Beaver Creek and Breckenridge.

While this all sounds cheery and nice, my complaint is simple. Ticket prices continue to climb. $45 this year compared to the $40 I paid a year ago. I'm bitter. VRI has become a diverse company that sees revenue from real estate and lodging as well as lift tickets. So why the bitterness? I don't lodge in Vail and I don't buy in to the resort time shares, but revenue from those "cottage" industries rose.........ready?..........over 530% this year to a reported $83.1 Million dollars in the first half of fiscal 2007.

As a skier who doesn't need a place to stay, I say let's keep those lodging prices high and reduce the price of lift tickets! I could do a survey on the slopes and I'll bet a majority of those asked will say that a reduction in lift ticket prices might lead them to stay an extra night! That would be even better for VRI, better for the local economy, better for long term real estate prices, and most importantly, better for me.

You can read more in a Denver Business Journal article online -