Savvy Marketing: What Makes A Slogan Memorable?

Reblogger
Real Estate Agent with Realty Group Referrals 16766

The best slogans succinctly communicate the main benefits of your brand for your target market and trigger demand for your services. Terrific slogans also adhere to your memory.

 

 

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Orchids. Longwood Gardens, Kennett Square, PA USA IMG 4348
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Photograph by Roy Kelley
Roy and Dolores Kelley Photographs

Original content by Ron and Alexandra Seigel DRE00893924

Recently, as we were strolling on Coast Village Road in Montecito, we saw a new store under construction.  The slogan puzzled both of us trying to figure what kind of jewelry has intention as part of it identity.  

 

 

Intention defined is  what one intends to do or bring about.  The only thing we could come up with is an engagement ring perhaps... The intention is to ask someone for their hand in marriage.

 

 

In doing further research on this brand, we found that  Gorjana is a successful chain of jewelry stores located in resort communities like ours.  We were not even sure, it this was the right marketplace for them.

 

 

It recently opened, and we gazed at the window displays and even peaked at the jewelry cases.   It was not remarkable, and none of it said to us, "buy me!" Check out the website, and see if it appeals to you.  Everyone's taste differs.

 

 

One way to sharply distinguish yourself from your competition, as a luxury real estate or any other type of marketing professional, is through a witty slogan that reflects your personality.

 

 

The best slogans succinctly communicate the main benefits of your brand for your target market and trigger demand for your services. Terrific slogans also adhere to your memory.

 

One of the best ways to come up with a great slogan for your personal brand is to study the most famous slogans of all time. AdAge.com has named the top 10 slogans of the 20th Century. 

 

 

TOP 10 SLOGANS OF THE 20TH CENTURY

  1. Diamonds are forever (DeBeers) 
  2. Just do it (Nike) 
  3. The pause that refreshes (Coca-Cola) 
  4. Tastes great, less filling (Miller Lite) 
  5. We try harder (Avis) 
  6. Good to the last drop (Maxwell House) 
  7. Breakfast of champions (Wheaties) 
  8. Does she ... or doesn't she? (Clairol) 
  9. When it rains it pours (Morton Salt) 
  10. Where's the beef? (Wendy's) 

 

 

The following slogans were inducted into the Advertising Slogan Hall of Fame. For fun, see if you can name the brand that goes with each of these slogans (see answers at the bottom):

  1. "Plop, plop, fizz, fizz, oh what a relief it is."
  2. “Reach out and touch someone”
  3. "M'm! M'm! Good!"
  4. "The antidote for civilization."
  5. "Finger lickin' good."
  6. "Because I'm worth it."
  7. “Have it your way.”
  8. "The ultimate driving machine."
  9. "When you care enough to send the very best"
  10. "The Uncola." 

 

1, Alka-Seltzer; 2. AT&T; 3. Campbell Soups; 4. Club Med; 5. KFC; L’Oreal; 6. Clairol; 7. Burger King; 8. BMW; 9. Hallmark;, 10. 7UP

 

And, if you do come up with a great slogan, make sure to register it.  

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

CALL US FOR A COMPLIMENTARY CONSULTATION TO ASSESS YOUR BUSINESS DEVELOPMENT NEEDS. WE ARE HERE TO HELP YOU CREATE BUZZ!

—Ron & Alexandra Seigel, Managing Partners

805.770.1129

Click Here to Email Us

 

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Roy and Dolores Kelley Photographs

Roy Kelley and Associates

 

Roy Kelley, Associate Broker

Realty Group Referrals (Retired from RE/MAX Realty Group)

6 Montgomery Village Ave., Suite 200

Gaithersburg, MD 20879

Main Office:  301-258-7757 (You will not reach me at this number)

Send an email message if you need my phone numbers. I will be happy to recommend a real estate professional if you are moving to the area.

Comments (7)

Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog.

Apr 21, 2021 04:22 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

Thank you so much for re-blogging our post.  We appreciate  your doing this.  Wishing you a wonderful day.  A

Apr 21, 2021 08:21 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Roy Kelley,  You pick a great  reblog from A and Ron.

 

Apr 21, 2021 10:40 AM
Gwen Banta
Sotheby's International Realty - Los Angeles, CA

This is great information, Roy. In my marketing classes I try to impress this upon new agents. I also try to make them understand the importance of using clever marketing in email subject lines to entice others to open their messages

Apr 21, 2021 02:02 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Your feedback is always welcome and is very much appreciated.

Apr 21, 2021 02:39 PM

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