Even if you're a solo agent, you've probably got people on your team, even if they're not on your business card or your website.
Of course we've got the support of our broker and the office staff.
We've got go to mortgage pros and home inspectors that we know will take great care of our clients. General handyman types, painters, electricians, plumbers, radon testers and mitigation system installers, landscapers, they all have a place in our referral system.
There's another part of our team that is crucial to us, and that's our go to new construction reps. For each of the major builders of patio homes and condos in our market we've developed relationships with key reps.
Now we start with a pretty good handle on what builder builds what and where, but it's good to have some inside insight from a rep that values your business, and that relationship just might save you a paycheck or two.
Ever have a buyer walk into a model home without warning you first so you could get them registered? And you know some builders are VERY, VERY literal about the "you cross the threshold with them or you don't exist to us". The fact that the buyers know about the community because they read YOUR marketing material won't matter an iota to that type of builder. On the other hand, a builder rep I've developed a relationship with and knows I've made them my go to rep for the builder might be a bit more forgiving (no guarantees, rules are rules).
But bottom line, I've found having good builder reps on my "team" to be invaluable, and we get value from the relationship:
Quick turnarounds on questions about the latest availability.
Notice on promos.
A heads up about new community announcements.
And occasionally a buyer client referral that doesn't fit with the new construction they have available.
Of course we're more than happy to provide free PR on our blog. It's a win-win, even if every person that winds up on the builder's door step doesn't hire us or claim us with the builder. The builders going to build plenty of homes, so win some, lose some is just fine.
So have you taken the time to learn the new construction in your area?
Until next Tuesday, just Ask An Ambassador,
Bill of Bill & Liz aka BLiz