Radio in your Community

By
Services for Real Estate Pros with R & D Art

All About Knoxville Tennessee

Last week I had the privaledge to attend a sneak preview of Mike Myers'The Love Guru. I never really thought about who sponsored the tickets or anything like that. When I arrived at the theater it hit me that someone had to be behind this sneak preview as "free" is not alsways "free". When we were let into the theater without payment, I knew there had to be an explanation. Once in, it became clear that 2 of the most popular stations in Knoxville was behind this sneak preview.

With the day and age of Sirrus and XM, local stations have taken a beating. With that said, local stations are the ones that are out in the community. I have to wonder when the last time Sirrus or XM sponsored a sneak preview or an arts festival or dogwood festival or any event in your hometown. In that same thought, when was the last time you saw your local radio station out in the community?

Radio stations likeHot 104.5 FM and Star 102.1 FM are the ones that continue to be on the streat corners, in the malls, in the shopping centers, are the car lots, at the furniture stores, and anywhere else that there is a local business or charity that requires there services. But the services are not limited to paying customers. Radio stations like this are the ones that give back to their communities by bringing in sneak previews or concerts or whatever else they can get behind.

With all that said, support the people that support your community.

Bookmark and Share

Top Blogs

My site was nominated for Best Blog About Stuff!

About the Author

If you are in the market to purchase a home or even refinance an existing loan and you want a loan officer that will walk with you every step of the way, then contact Danny or Rich of the Thornton Team at Home America Mortgage today. We can have you pre-approval in as little as 4 hours. You can visit our website or send an email to or call us @ 865-951-0522.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Location:
Tennessee Knox County Knoxville
Groups:
The Lounge at Active Rain
Totally Tennessee
Posts to Localism
Dedicated Bloggers
Tennessee Highways and Byways
Tags:
danny thornton
radio stations
hot 1045
star 1021

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
34,175
Ed Schneider
Evers & Co. Real Estate Inc. - Washington, DC
Washington DC Real Estate Specialist

Danny,

I'm married to a film critic (retired now) and we've been to hundreds of "radio sneaks." Here's how they happen: The studio's publicists determine which radio station has the best "reach" to the demographic they perceive a particular film should appeal to. Then they offer free tickets to that particular station to give away as they promote the film to their listeners. So it's the studios that actually pay for the screenings to get the word out about that particular movie.

And they use different stations for different types of films.

Best,

Ed

Jun 25, 2008 05:21 AM #1
Rainer
333,723
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Ed, thanks for the information.

Jun 25, 2008 05:41 AM #2
Rainer
116,822
Bo Hussung
Bell Title /Triserv LLC - Nashvle, TN

Don't forget WIMZ and WIVK. My fav in college was WUTK 90.3 ~ best college indie rock station perhaps anywhere, I suppose they are still that way. My 18 and 20 year old boys would even like it now   :o ....that just showed my age.

Bo

Jun 25, 2008 06:50 AM #3
Rainer
333,723
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Bo, thanks for the additions.

Jun 25, 2008 08:42 AM #4
Rainer
91,793
Patrick Lambert
ALLY Real Estate - Waikoloa, HI
Hawaii Real Estate Expert

Businesses like that need to give back to the community that keeps them on the air. It's a great idea ... wish we some more avialable freebies here.

Jun 25, 2008 11:30 AM #5
Rainer
91,793
Patrick Lambert
ALLY Real Estate - Waikoloa, HI
Hawaii Real Estate Expert

Businesses like that need to give back to the community that keeps them on the air. It's a great idea ... wish we some more avialable freebies here.

Jun 25, 2008 11:30 AM #6
Rainer
333,723
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Patrick, every little bit counts.

Jun 26, 2008 03:52 AM #7
Rainer
130,186
Rich Dansereau
Positive Real Estate Professionals - Knoxville, TN

It says a lot about any business that is involved in the local community. If there is no apparent care on the part of businesses for the community, then it would follow that the local community would begin to not care about that business. I say "way to go" to these two radio stations for showing that they are a part of the community.

Jun 27, 2008 09:12 AM #8
Rainer
333,723
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Rich, thanks for the comments.

Jun 28, 2008 04:48 AM #9
Ambassador
3,122,697
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Danny:  I worked in radio prior to my career in real estate.  Loved doing the promotional stuff like movie previews, etc.   It's marketing, plan and simple.  Get in front of yoru audience and give them something extra. 

Jun 28, 2008 04:53 AM #10
Rainer
333,723
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Chris Ann, I think that a lot of people just does not understand that concept.

Jun 28, 2008 05:25 AM #11
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
333,723

Danny Thornton

WordPress Guru
Ask me your WordPress question
*
*
*
*
Spam prevention